Microsoft launches Copilot Checkout as AI shopping race against OpenAI and Google intensifies
Microsoft unveiled Copilot Checkout at NRF 2026, allowing users to complete purchases directly within the AI chatbot without visiting retailer websites. The feature launches in the US with Shopify, PayPal, Stripe, and Etsy integrations, joining OpenAI's ChatGPT and Google's Gemini in the emerging AI shopping race. Microsoft claims shopping journeys involving Copilot are 194% more likely to result in purchases when shopping intent is present.