Higgsfield secures $80M, hits $1.3B valuation as AI video generation explodes for marketers

Higgsfield Secures $80 Million Funding at $1.3 Billion Valuation

Higgsfield, an AI video generation startup founded by former Snap executive Alex Mashrabov, has raised $80 million in an extension to its Series A round, bringing total Series A funding to $130 million and pushing the company's valuation to $1.3 billion 1

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. The funding round included participation from Accel, Menlo Ventures, GFT Ventures, and AI Capital Partners 2

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. The San Francisco-based company, which launched its browser-based product in March 2025, has reached over 15 million users and claims a $200 million revenue run rate that doubled from $100 million in approximately two months 1

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AI Video Platform Built for Commercial Speed and Scale

Higgsfield offers an AI-powered video reasoning engine that transforms ideas into finished videos by combining proprietary logic with third-party foundation models to maintain temporal consistency across characters, scenes, and visual elements 3

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. Rather than competing directly with OpenAI and Google, the company integrates existing models into its platform to create cinematic-quality videos 2

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. The platform's browser-based end-to-end workflow combines ideation, storyboarding, animation, editing, and publishing in a single interface, allowing users to start from sketches, text, or images and apply cinematic camera moves without traditional equipment 3

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Social Media Marketers Drive 85% of Platform Usage

Social media marketers account for approximately 85% of Higgsfield's platform usage, with 80% of that segment already delivering commercial work 3

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. This shift marks what the company calls "a major sign that the platform adoption has evolved beyond casual content creation" 1

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. Jeff Herbst, managing partner at GFT Ventures and a Higgsfield board member, noted that demand for AI-generated video content from social media marketers represents a market potentially larger than Hollywood . The company's users generate 4.5 million videos per day, accumulating more than three billion social media impressions 3

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From Snap to Unicorn: Alex Mashrabov's Vision for Video Production

Alex Mashrabov, who served as Head of Generative AI at Snap after the company acquired his previous startup AI Factory for $166 million in 2020, founded Higgsfield in 2023 1

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. "Traditional video production wasn't built for the pace modern marketing demands," Mashrabov explained. "We built Higgsfield so video can be produced like software - fast iteration, tight creative control and repeatable output. In that world, a 16-year-old with taste can outperform a studio pipeline, because on social media the advantage goes to what earns attention and converts, not what took the longest to produce" 3

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. Mashrabov emphasized that the company aims to "minimize the production tax so that, eventually, better stories and better ideas win" 2

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Enterprise and International Expansion Plans

Higgsfield will deploy the new $80 million funding to support enterprise and international expansion, continued research and development, and workforce growth 2

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. The company plans to scale from nearly 70 employees to approximately 300 by the end of the year 2

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. The platform already offers team collaboration and asset management tools for business customers, including project versioning, role-based access, and integrations designed for large creative teams working on campaigns, training content, and product launches 3

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. The startup's rapid trajectory positions it in competitive terrain with companies like Runway and Synthesia, which also target applications for filmmakers, advertisers, and enterprise clients in the intensifying race for AI video generation 2

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. Herbst noted that Higgsfield's growth was a major factor in GFT's investment decision: "They had scaled to around $10 million in ARR from zero in a matter of weeks, and we'd never seen anything like it" 2

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