Amazon's Alexa+ UK launch brings AI-powered personality to Echo devices with local flavor
Amazon has officially launched Alexa+ in the UK, marking the first European rollout of its generative AI upgrade for Echo devices. The AI-powered virtual assistant understands British slang, regional accents, and delivers a more conversational experience. Available free for Amazon Prime members or Β£19.99 monthly, early data from the US shows engagement has increased 2-3 times over the original Alexa.