Accenture Research Reveals AI-Led Companies Outperform Peers in Revenue Growth and Productivity

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New Accenture study shows companies with AI-led processes achieve higher revenue growth and productivity, with generative AI investments meeting or exceeding expectations for most organizations.

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AI-Led Companies Outperform Peers in Revenue and Productivity

Accenture's latest research, titled "Reinventing Enterprise Operations with Gen AI," reveals a significant increase in the number of companies adopting fully modernized, AI-led processes. The study, which surveyed 2,000 executives across 12 countries and 15 industries, found that the percentage of such companies has nearly doubled from 9% in 2023 to 16% in 2024 1.

Key Findings

The research highlights several important trends:

  1. 74% of organizations report that their investments in generative AI and automation have met or exceeded expectations 2.
  2. 63% of companies plan to increase their efforts and strengthen these capabilities by 2026 1.
  3. Companies with AI-led processes achieve 2.5x higher revenue growth, 2.4x greater productivity, and 3.3x greater success at scaling generative AI use cases compared to their peers 1.

AI Implementation Across Business Functions

"Reinvention-ready" companies are rapidly integrating generative AI across various business functions:

  • IT: 75%
  • Marketing: 64%
  • Customer service: 59%
  • Finance: 58%
  • R&D: 34%

In India, the adoption rate is even higher in some areas, with 76% of companies developing generative AI use cases in finance and 65% in IT & security 3.

Challenges in AI Adoption

Despite the progress, the research identifies several challenges:

  1. 64% of companies globally still struggle to change their operational methods 1.
  2. 61% report that their data assets are not ready for generative AI 2.
  3. 70% find it difficult to scale projects using proprietary data 2.
  4. 82% of companies at early stages of operations maturity have not applied a talent reinvention strategy for AI integration 1.
  5. 78% of executives believe AI and generative AI are advancing too rapidly for their organization's training efforts to keep pace 2.

Recommendations for Business Leaders

Arundhati Chakraborty, group chief executive of Accenture Operations, emphasizes that "Generative AI is more than the technology. It is a driver of a mindset change that impacts the entire enterprise" 1. The report outlines four key actions for business leaders:

  1. Implement centralized data governance and domain-centric data modernization.
  2. Develop a talent-first reinvention strategy.
  3. Ensure business and tech teams co-own the reinvention process.
  4. Apply cloud-based process mining to identify operational inefficiencies and improvement opportunities 3.

Global and Regional Trends

The research also highlights some interesting regional differences:

  • Globally, the number of companies with fully modernized, AI-led processes has increased from 9% in 2023 to 16% in 2024 1.
  • In India, this number has tripled from 8% in 2023 to 25% in 2024, indicating a rapid adoption rate in the region 3.

As companies continue to invest in and implement AI-led processes, the gap between AI leaders and laggards is likely to widen, potentially reshaping competitive landscapes across industries.

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