Adobe Raises Creative Cloud Prices, Introduces AI-Focused 'Pro' Plan

Adobe is switching some Creative Cloud users to a pricier AI plan

Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews. Some of Adobe's most expensive Creative Cloud subscriptions are about to get even pricier for users in North America. Starting from June 17th, the Creative Cloud All Apps plan will be renamed Creative Cloud Pro for users in the US, Canada, and Mexico, adding a bunch of generative AI perks in exchange for bumping up subscription costs. The pre-tax monthly price for individual Creative Cloud All Apps subscribers on an annual contract will increase from $59.99 to $69.99, or from $659.88 to $779.99 annually. The monthly price for rolling, non-contracted subscribers will jump from $89.99 to $104.99. Contracted prices for teams start at $99.99 per month, up from $89.99, while student and teacher plans will jump from $34.99 to $39.99 monthly on renewal. The new Creative Cloud Pro plan provides access to the same Adobe apps and features as the previous All Apps plan, alongside some new additions. Users will have unlimited credits for powering generative AI image tools like Photoshop's Generate Fill, and 4,000 monthly credits for "premium" AI video and audio features like Generative Extend in Premiere Pro. The plan also includes the ability to select third-party generative AI models like OpenAI's GPT and Google Imagen, and access to Adobe's in-beta collaborative whiteboard app, Firefly Boards. "We want to empower you with more time to explore ideas and create, so we're focused on continually upgrading your apps' performance, delivering innovations to your core workflows, and integrating generative AI-powered capabilities across Creative Cloud and through our new Firefly app that make you more productive," Adobe said in its announcement. "Today, we're sharing updates to our Creative Cloud offerings to reflect our continued innovation and commitment to providing you the best tools for bringing your visions to life." The previous All Apps plan will no longer be available following the switch, and existing subscribers will be charged the increased price on their next renewal date. These changes only apply in North America, and Adobe says it isn't planning to make name or pricing changes in other regions "at this time." Adobe is also offering a stripped-back "Creative Cloud Standard" plan for users who don't need its generative AI offerings. Starting at $54.99 per month for contracted subscribers or $82.49 for rolling users, the Creative Cloud Standard plan is nearly identical to the current All Apps plan, but reduces the previous 1,000 monthly generative credit allowance down to 25. Users also won't have access to premium web and mobile app features that are unlocked for Creative Cloud Pro subscribers. Not only is Adobe defaulting current All Apps subscribers to the more expensive AI-laden plan, compared to the Standard offering that's closer in price and features, but this new Creative Cloud Standard offering is only available to existing subscribers, forcing new customers to take the more expensive AI-focused plan. Adobe's All Apps plan was a poor investment for most individual users anyway, as it's rare for one person to need more than 20 apps that target such a wide variety of creative industries. Still, some existing All Apps subscribers aren't too pleased with the changes, if the reactions on Adobe subreddits are any indication. Canva attempted to make similar AI-driven price increases last year, which were later softened due to backlash from its users, so we will have to see if Adobe sticks to its guns.

Adobe Creative Cloud Price Increase: Up $10 a Month, More AI Features Included

Adobe is increasing prices for its top-end subscriptions and it will automatically switch users to a new plan with extra AI features included. The new plan is called Creative Cloud Pro, and the company is bringing over everyone who currently sits on a Creative Cloud All Apps subscription. The new plans bring expanded AI features, but it's also set to cost $10 more per month. That means it'll now cost $69.99 a month, up from $59.99. This change takes effect from June 17, 2025. The change is for all users in Canada, Mexico, and the United States. Adobe has yet to clarify when it'll roll out to other markets. Included in the package is unlimited access to image generation features across many of its tools. Adobe is particularly highlighting that this means unlimited credits for its Photoshop Generate Fill feature, so you can try it multiple times on each image you're editing. The package also includes 4,000 monthly credits for what Adobe calls its "Premium" features for AI video and audio. These include Generative Extend in Premium Pro and Translate audio within Adobe Firefly. You can also now access alternative AI models inside Adobe Firefly, including ChatGPT image generation, Google Imagen, and more. For those who don't want more AI, or to pay extra, Adobe is introducing a new plan called Creative Cloud Standard. While the name makes it sound limited, it still gives you access to all of the company's desktop apps, plus 25 image generation credits every month. You don't get any video or audio AI features, plus access to the company's mobile apps is limited. That costs $54.99 a month. New subscribers aren't able to get this plan, and instead they will be forced to take out the more expensive AI subscription. These changes impact all Adobe subscriptions, including Student and Teacher plans. Those are limited to just Creative Cloud Pro. You'll be able to access tools for $29.99 a month for the first year, jumping to $39.99 a month upon renewal.

Adobe will auto-switch paid subscribers to pricier AI plans next month

Cutting corners: Adobe customers have a choice: pay more for enhanced AI features, accept a stripped-down Standard plan, or consider leaving the Adobe ecosystem altogether. With the June deadline approaching, subscribers must weigh their options carefully. Adobe has announced sweeping changes to its Creative Cloud subscription plans, introducing a new pricing structure that will take effect in North America next month. The company's latest offering, Creative Cloud Pro, will replace the popular All Apps plan for new and existing subscribers starting June 17, 2025. While Adobe touts expanded features and a stronger emphasis on artificial intelligence, many users will find the changes less than favorable. Under the new structure, Creative Cloud Pro promises access to the full suite of Adobe's creative tools. Subscribers will get more than 20 desktop applications, including industry standards like Photoshop, Illustrator, and Premiere Pro, as well as premium versions of Adobe's mobile and web-based apps. A central selling point of Creative Cloud Pro is its focus on generative AI. Subscribers will receive unlimited AI credits - an upgrade from the 1,000 credits per month previously available under the All Apps plan. This move signals Adobe's intention to double down on AI-powered features across its ecosystem. However, the expanded capabilities come at a cost. The new Pro plan is $69.99 per month for individuals, a $10 increase over the outgoing All Apps plan. Existing subscribers will be automatically switched to the Pro plan on June 17, and the higher price will be reflected in their next billing cycle. Importantly, the shift to the Pro plan will happen automatically for existing subscribers on June 17, meaning users will see the higher price on their next bill unless they change their subscription. This automatic migration leaves many feeling cornered, especially given Adobe's reputation for frequent price hikes and its dominant position in the creative software market. For those looking to avoid the price increase, Adobe is also offering a new Creative Cloud "Standard" plan at $54.99 per month. While this option is slightly less expensive, it comes with significant trade-offs. Standard plan subscribers will lose access to premium mobile features in apps like Adobe Express, Lightroom Mobile, and Photoshop Mobile. Notably, the monthly AI credits you used to get with the "All apps" plan will drop from 1,000 to just 25 credits. Advanced AI tools, such as Firefly's generative video and audio features will be reserved exclusively for Pro users. While these changes currently affect only subscribers in the United States, Canada, and Mexico, Adobe's track record suggests the new pricing model will likely expand to other regions. Users outside North America may have a brief window to explore alternatives before the changes reach them. Adobe's dominance in the creative software market has often left users with few alternatives. However, this latest price hike and restructuring may prompt some to look elsewhere and explore open-source or non-Adobe creative tools.

Top tier Adobe Creative Cloud plan increasing to $800 per year - 9to5Mac

Adobe is giving its Creative Cloud All Apps plan a new name - Creative Cloud Pro - and a hefty bump in pricing. The annual plan will increase to $799.99 while the monthly cost now breaks $100. The company says users will get some new capabilities in return for the price bump, including unlimited access to some of the AI tools ... Those on corporate per-seat contracts, as well as education users, won't escape price increases either. Here's the full run-down: Adobe says that subscribers will get unlimited access to some AI-powered features, and limited credits for others. Unlimited access to image and vector features, such as Generative Fill in Photoshop, Generative Remove in Lightroom, and Generative Shape Fill in Illustrator, along with access to premium features, such as 4K video generation with Generative Extend in Premiere Pro. Unlimited access to standard image and vector features and 4,000 monthly generative credits to use on premium video, audio, and image generation. The all-new Firefly app: The one-stop shop for exploration and ideation with creative AI, the Firefly app offers a comprehensive suite of tools to generate high-quality images, vectors, videos and audio. The all-new Firefly Image Model 4 generates stunning images with unprecedented accuracy. With the Firefly Video Model, you can generate high-quality video clips starting from a description or an image. And you can translate video and generate audio and sound effects. You're also no longer stuck with Firefly, Adobe beginning to offer a choice of AI image-generation models. In addition to Adobe's commercially safe and IP-friendly Firefly models, you can now also choose to employ other AI models directly in the Adobe Firefly app. You can experiment with different capabilities and aesthetic styles -- starting with Google Imagen 3 and Veo 2, OpenAI image generation, and Flux 1.1 Pro. More partner models will be available in the coming months. The new name and pricing takes effect on your first renewal after June 17.

Adobe will charge you more for Creative Cloud in June, because AI (of course)

Existing All Apps subscribers will be moved to Creative Cloud Pro, a new $70/month plan that includes far more generative AI credits. Do you want allegedly useful "artificial intelligence" features in your face in every single service and tool you use, constantly, unceasingly, and demanding you pay more for it? No? Too freakin' bad, it's coming anyway. The latest perpetrator is Adobe, who's now raising the price of its priciest Creative Cloud plans next month and justifying it by bundling in a bunch of generative AI tools. The Creative Cloud All Apps plan is being renamed Creative Cloud Pro, because apparently tools that cost hundreds of dollars a year and aren't available as full purchases aren't for "professionals" unless they're paying the maximum amount. If you're in the US, Canada, or Mexico, and if you're currently subscribed to All Apps, you'll be moved over to the Pro plan starting on June 17th... with a price bump from $60 per month to $70 per month for standard, yearly-subscribed users in the US. Month-to-month prices will jump from the already-sky-high $90 per month to $105 per month. You can save a small amount on this by paying for a full year of access up front -- that's a whopping $780, which is a $120 increase over the previous yearly price for access to all Adobe apps. As usual, students and teachers qualify for discounts, using Aristotle's "get 'em hooked while young" approach. Users will have the option to continue with their existing level of access, renamed from Creative Cloud All Apps to Creative Cloud Standard, for $55 per month on a yearly contract (or $82.49 month-to-month, $600 per year prepaid). Those rates are actually slightly cheaper than the existing prices for the same level of access... but the new plan won't be available to new users starting in June. I repeat: in order to get the Standard plan, you'll need to be an existing subscriber. New users won't have access to those lower prices, and you'll need to manually change over to get the cheaper Standard plan. How can it be a "Standard" plan if Adobe doesn't make it available to everyone? I don't know. Third base. For the higher Pro prices, Adobe is offering "full access" to the premium online versions of Photoshop, Lightroom, Illustrator, Acrobat, and Fresco -- even at $55 a month, you'll be stuck with the free web versions of everything except Acrobat. Pro also offers 4,000 credits a month for "up to 40 5-second [AI-generated] videos" or 14 minutes of translated video and audio, plus unlimited generative image and vector tools. Standard users get only 25 credits a month for Generative Fill, etc. As The Verge notes, initial reactions from Adobe customers are scathing. Microsoft, Google, and Canva all got similar rebukes as they've tried to force expensive and allegedly useful AI upgrades on their users. More than one poster on the After Effects subreddit has implied that they'll continue using Adobe's programs without paying for them. Ahem-hem. Adobe offers several plans below the All Apps/Pro level that don't include access to dozens of programs, and they don't appear to be changing at the moment. There's also no indication that the new plans will be spreading beyond North America, at least for the time being. But speaking as someone who's pass the two-decade mark as a Photoshop user, if you're looking for less pricey, less exploitative options, you might want to look right here.

The price of AI? Adobe hikes Creative Cloud subscriptions for some with new Pro plan - here's what you need to know

As it is, Adobe's All Apps plan for Creative Cloud will send you back $659.88 if you pay annually, meaning the changed pricing will cost you over $140 more than before. And that's not the only change to the All Apps plan's pricing - if you pay monthly, you'll be asked for fork out $104.99 instead of the current $89.99 fee. Corporate per-seat plans are going up to $99.99 per month (up from $89.99), while student and teacher pricing will increase from $34.99 to $39.99. And Adobe is also changing the name of the Creative Cloud All Apps plan to Creative Cloud Pro. At a time of ongoing economic uncertainty, this will be an unwelcome change indeed for many of Adobe's users. You'll need to work out if the price rises are worth paying for if you should start looking for an alternative. In return for the increased cost, Adobe is putting a big focus on artificial intelligence (AI) tools. The company says that customers will get unlimited access to AI features like Photoshop's Generative Fill and Generative Remove in Lightroom, as well as unlimited access to Firefly Boards, which are used for planning and brainstorming. Elsewhere, users will be able to use the new Adobe Firefly generative AI app and integrate their own AI models into it. Adobe is offering 4,000 monthly credits for premium AI video, audio and image generation, in addition to the unlimited credits for standard tools. If you're not feeling enthusiastic about these new AI features - and the price tags that come with them - you don't need to stay with Adobe. There are plenty of excellent replacements out there, from the best Photoshop alternatives to the best InDesign alternatives. And if you do want to stick around, Adobe says the changes will come into effect on your first renewal after June 17, 2025.

Adobe's Done It Again -- Price Hikes and Unfortunate Creative Cloud Plan Changes

The Adobe Creative Cloud All Apps plan is to cease availability for subscribers, giving Adobe fans little option on where to turn next. New plans benefit from large AI feature availability, with an expectant focus from Adobe to push even more energy into its AI offerings in the future. Adobe Creative Cloud Pro Plan to Replace All Apps Plan On May 15th 2025, Adobe announced a new Creative Cloud plan: Creative Cloud Pro. The Pro plan will be available to new and existing North American Adobe subscribers from June 17th, 2025. Creative Cloud Pro comes with the benefit of everything Adobe can offer to creatives. All the Adobe apps you can think of, including over 20 desktop-based apps like Photoshop, Illustrator, Premiere Pro and the like. The Pro plan also exclusively includes all Adobe mobile premium plans and web-browser versions of apps. This is inclusive of Adobe's recent additions, such as introducing Photoshop to mobile for the first time in March 2025 -- which itself comes with an exclusive Mobile and Web Photoshop plan. It's hard to keep up with all the Adobe plans available, especially with this new introduction. The Pro aspect of this new plan is due to the huge generative AI focus. Creative Cloud Pro subscribers will receive unlimited generative AI credits across the board of the Pro suite. This is up from the current All Apps allowance of 1000 credits per month. Creative Cloud Pro is to replace the current Creative Cloud All Apps plan on June 17th 2025. This change is currently only affecting existing North American subscribers in the United States, Canada, and Mexico, but as with other Adobe changes, it'll be expected in other countries in due time. Creative Cloud Pro will cost $69.99 per month for an individual plan with no discounts or Teams bundle. This is a $10 per month increase compared to the current All Apps plan. All Creative Cloud Subscribers Are Affected If you currently subscribe to an Adobe Creative Cloud All Apps plan, this new introduction of Creative Cloud Pro directly affects you. The replacement of All Apps with a Pro plan will happen automatically for existing subscribers on June 17th, meaning your subscription will jump up in price -- no surprise here from Adobe -- unless you do something about it first. While there's no option to stay on your current All Apps plan, there is the option to switch to a new Creative Cloud Standard plan instead of moving to the Pro plan. This newly introduced plan costs $54.99 per month -- a $5 discount from an All Apps subscription -- but it strips away some features and access compared to the All Apps plan. In short, you have three choices: Allow Adobe to take more money away from you with a Pro plan, providing mostly exactly the same features you currently get, but with the addition of more AI credits, which is only beneficial for those who use endless AI features. Drop down to a Standard plan for slightly less money per month, but you're giving up access to features you already get in an All Apps plan, such as inclusive Premium access to other tools. Quit Adobe all together and move to other software. Related Despite Photoshop's AI Features, This Traditional Tool Is Still My Favorite AI's cool, but sometimes nothing beats the classic feel of a well-worn tool. Posts Creative Cloud Standard Plan Offers Fewer Features It might seem like opting to move to a Creative Cloud Standard plan would keep you in the same position you're currently in, and have the benefit of paying $5 less per month, but, of course, Adobe has other ideas. The Standard plan does cost only slightly less. It's not enough for me to say it's a benefit of choosing this option, though, because it does still cost $55 per month. You'll lose access to Premium features in most Adobe Mobile tools, such as Adobe Express, Lightroom Mobile, and Photoshop Mobile. However, in some weird benefit, Adobe Acrobat is available in full from the web or mobile on this plan. AI features in Acrobat require a separate subscription anyway. The Creative Cloud Standard Plan also silently removes most of your access to generative AI features across Adobe's tools. While I personally think we are seeing too many AI features, and it's good to move back to more organic methods of design and creativity, I do use some features myself. A Standard plan only allows for 25 credits per month, a huge drop from the 1000 credit monthly allowance of an All Apps plan. These credits can only be used in Photoshop and Illustrator, from what I can understand based on Adobe's word choice. You won't be able to use more premium AI tools like Firefly features with generative video or audio -- this is reserved for Pro users only. Is a $5 discount worth 975 AI credits per month and a loss of access to Premium features in your favorite Adobe phone apps? I say, not at all. Related I Tried Adobe Express Premium, and It Was Worth It Adobe Express Premium's features won me over... here's why. Posts It's Time to Make the Switch Adobe frequently makes mass overhauls that leave you in a tough place between affordability and creative exploration. Ditching Adobe can save you a lot of headaches -- not to mention, there's a ton of great free creative software out there that's honestly better value than sticking with their bloated ecosystem. In March 2025, GIMP released 3.0 pushing it closer to Photoshop's abilities. You can do so much with GIMP than you might be paying to do in Photoshop. While you don't have to make the switch to open-source tools, there are also great proprietary software that offers many similar features to Adobe's tools. Pixelmator Pro for Mac or Affinity creative tools are options that sit between Adobe's expensive and frequent overhauls and free or open-source software like RawTherapee, Krita, Inkscape, and GIMP. Getting out of an Adobe contract is usually a nightmare, but when big changes hit, it's actually one of the rare moments you can escape with fewer penalties. Right now, Creative Cloud Pro and the death of the All Apps plan only hit North America, but if you're elsewhere (like me), you've got a little breathing room to explore alternatives before Adobe inevitably drags everyone else into their mess. Use the time -- don't wait until you're backed into a corner. Adobe is known for price hikes and having a monopoly on the creative industries. While it feels like you have fewer choices with Adobe's latest changes, remember that there are always options available. You may even benefit from the changes to a Pro plan and want to take it on board, but it's equally an option to ditch Adobe entirely and move to an open-source creative workflow.

Adobe's shock pricing move is controversial, but it's also pretty clever

Adobe's Creative Cloud has been a point of contention since its 2013 launch, when the company pivoted away from traditional software ownership (you pay a one-off price) to a subscription-based model (you keep paying forever). While the change brought regular updates and cloud features, for many creatives, these high monthly costs have become an increasingly painful expense. Of course, it's fine if your employer is paying, but for freelancers and small studios operating on tight margins, it's not fine at all. Recently, the controversy has reached new heights, with the US Federal Trade Commission (FTC) launching an investigation into Adobe's subscription practices. This has revealed some damning internal comms, including an executive who likened hidden cancellation fees to "heroin for Adobe". Now the company has announced another significant change to its pricing: one with potential to further alienate its user base. From 17 June, Adobe will discontinue its Creative Cloud All-Apps subscription in the USA, Canada and Mexico, replacing it with two new tiers: Creative Cloud Pro and Creative Cloud Standard. The cleverness of this approach lies in its default option. Existing All-Apps subscribers will automatically be transferred to Creative Cloud Pro: a plan that costs $69.99 billed monthly on an annual contract, $104.99 billed month-to-month, or $779.99 billed annually. That's an increase, respectively, of $10 a month, $15 a month, or $120 yearly. Adobe presents this higher tier as delivering enhanced value through expanded AI capabilities, including unlimited "standard" generative features and 4,000 monthly credits for "premium" generative options like text-to-video. Meanwhile, for those who don't want this new higher price, Adobe offers Creative Cloud Standard at $54.99 billed monthly on an annual contract, $82.49 billed month-to-month, or $599.88 annually, which is slightly cheaper than the current All Apps subscription (saving you $5 per month, $7.50 per month or $60 a year, respectively). The catch? You'll only get 25 generative AI credits monthly versus the current 1,000, and access to mobile and web app functionality will also be restricted. Let's be clear: Adobe's software is excellent, and according to the company, its generative AI features are popular and widely used. So it may well be that the more expensive subscription is worth the extra money. But if that's the case, why doesn't Adobe make it something people can opt into, rather than the default option? The fact they've done the reverse gives the impression that they don't actually have the confidence to make that argument convincingly. And that really, they just want your money. Just to be clear: everyone I've ever spoken to at Adobe has been lovely, and seem to genuinely believe they're helping creatives achieve their dreams, by creating the best software possible. But moves like this, unfortunately, create the opposite impression. Does any of this sound familiar? If so, it's probably because Adobe's strategy mirrors tactics employed by streaming giants. Services like Netflix and Amazon Prime have repeatedly hiked their prices while introducing lower-cost, ad-supported tiers that offer reduced functionality (such as HD but not 4K viewing). The pattern is familiar: raise the price of the premium offering while introducing a more limited option at a lower price point, creating the illusion of choice while nudging most customers toward the higher tier. Netflix, for instance, has increased its standard subscription price multiple times while launching a cheaper ad-supported service... well, cheaper for a while, anyway. Similarly, Prime has raised prices while maintaining a video-only option. Such moves appear to give consumers options, but slowly, subtlely, they end up in across-the-board price hikes for everyone. Adobe's approach might actually be even more effective than that. By making Creative Cloud Pro the default migration path, Adobe is leveraging the power of inertia: most users simply won't bother to downgrade, even if they're facing higher costs. It'll be interesting to see, though, how far Adobe can push it. In the streaming world, price increases are already triggering subscription fatigue, with many households cancelling services they use less frequently, or only signing up for short periods to binge specific content. Adobe's pricing strategy may eventually produce similar effects. As costs continue to rise, professionals and organisations will inevitably reassess their software needs and explore Illustrator alternatives and Photoshop alternatives. And there are plenty of alternatives out there. For instance, Affinity (recently acquired by Canva) offers perpetual license options with no subscription fees. Other tools like Figma, Sketch and Procreate have carved out niches by focusing on specific creative workflows at more accessible price points. In short, Adobe may soon discover that even the most loyal customers have limits to what they'll pay, especially when viable alternatives exist.