Google launches Universal Commerce Protocol to power AI agents across retail ecosystem

Google announces a new protocol to facilitate commerce using AI agents | TechCrunch

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the National Retail Federation (NRF) conference. The standard, developed with companies like Shopify, Etsy, Wayfair, Target, and Walmart, lets agents work across different parts

Google Moves to Simplify AI-Driven Shopping as Retailers Show Support

Macy has been working for CNET for coming on 2 years. Prior to CNET, Macy received a North Carolina College Media Association award in sports writing. Google has introduced a new open standard designed to help AI tools work seamlessly across the online shopping journey, connecting retailers with

Google rolls out agentic commerce in Search and Gemini

Google is aiming to turn Gemini into a one-stop personal shopper with what it hopes will become a global standard for agentic AI commerce, and it's already persuaded major retailers to let Google handle transactions without sending users to their websites. Google announced a new Universal Commerce

Google's new commerce framework cranks up the heat on 'agentic shopping'

To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that's called Universal Commerce Protocol (UCP). In brief, it's a framework that combines the power of AI agents and online shopping platforms to help customers buy more things. Thanks to the

Google bolsters bet on AI-powered commerce with new platform for shopping agents

The Google logo displayed on a smartphone alongside a shopping cart. As retailers increasingly turn to artificial intelligence tools to lure shoppers and run key parts of their business, Google wants to make sure it's in the center of the action. At the kickoff of the National Retail Federation's

Google makes a big move into agentic commerce, raising questions about Amazon's retail dominance

Google is making a key push into AI-powered shopping with the unveiling of Universal Commerce Protocol (UCP), a new open technical standard aimed at letting shoppers buy products directly through AI chatbots and search interfaces. The protocol has backing from major retailers and payment players

Google's new checkout protocol lets you buy products without leaving your search results

The new "Business Agents" also let brands answer shopper questions in conversational results using their own product knowledge. Imagine asking your phone for new running shoes, and instead of just getting links, an AI finds and buys them for you, so you don't have to switch between tabs. That

You might soon be able to buy from stores without leaving Google Search

Mark has almost a decade of experience reporting on mobile technology, working previously with Digital Trends. Taking a less-than-direct route to technology writing, Mark began his Android journey while studying for a BA in Ancient & Medieval History at university. But since then, he's cast his

Gemini app and AI Mode adding product checkout, Google Search getting 'Business Agents'

Google is embracing "agentic shopping" wherein users can easily make purchases through the Gemini app and AI Mode. UCP establishes a common language for agents and systems to operate together across consumer surfaces, businesses, and payment providers. So instead of requiring unique connections

Google is going all-out on "agentic shopping" with new AI ecommerce tools

Businesses can target customers with ads designed for AI shoppers Google has announced plans to take the stress out of online shopping with a new agentic AI ecommerce suite that'll take care of product research, purchasing, and even post-purchase support. Company VP and GM of Ads & Commerce

Google's new tech will let you buy stuff directly from an AI chatbot

As if we're not already spending too much on online purchases, Google just announced new tech that will make shopping even easier. At the core of the announcement is the just-launched Universal Commerce Protocol (UCP), a "new open standard for agentic commerce." Developed with major online

Google Introduces Universal Commerce Protocol, AI Tools to Power Agentic Shopping | AIM

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts. Google has announced a new open standard and a set of AI-powered tools to help retailers sell products in an emerging "agentic shopping" environment, where AI systems act on behalf of

Google debuts Universal Commerce Protocol to streamline agentic shopping automation - SiliconANGLE

Google debuts Universal Commerce Protocol to streamline agentic shopping automation Google LLC has unveiled a new open commerce standard that's designed to enable artificial intelligence agents to automate the entire shopping journey, from product discovery to payment to post-sale support. The

Google launches Universal Commerce Protocol to let AI shop for you

Google is intensifying its focus on the future of retail with the launch of the Universal Commerce Protocol (UCP), a new open standard designed to accelerate "agentic commerce." This framework aims to seamlessly integrate artificial intelligence agents with online shopping platforms, reducing

Google Adds AI-Powered 'Business Agent' Feature to Search for Shoppers

Google upgrades Merchant Centre for AI driven product discovery Google has announced a new set of tools and standards designed to broaden the use of AI in online shopping, including an open commerce protocol, a retailer chat agent, and new advertising formats for AI-driven search. The updates

How Google's New UCP Lets AI Do Product Discovery, Carts & Checkout Across the Web

Imagine a world where your AI assistant not only finds the perfect product for you but also handles the entire checkout process seamlessly, no tedious forms, no endless searches, just a few clicks and done. Below, Sam Witteveen takes you through how Google's new Universal Commerce Protocol (UCP) is

Google's New UCP Protocol Will Enable Direct Purchases Within Google Search

Google co-developed the UCP with companies like Shopify, Etsy and more Google is introducing new AI shopping tools that enable users to purchase products directly through Google Search. The tech giant has launched the Universal Commerce Protocol (UCP), an open system that supports the entire

Google Debuts 'Universal' Protocol for Agentic Commerce | PYMNTS.com

Announced Sunday (Jan. 11) at the National Retail Federation (NRF) annual event, the UCP is designed to "work across the entire shopping journey," as Google said in a news release. "UCP establishes a common language for agents and systems to operate together across consumer surfaces, businesses

Google expands agentic commerce with UCP, AI agents, and native checkout

Google has outlined its approach to agentic commerce, a shopping model where AI systems assist users from discovery through purchase. The strategy was presented by Sundar Pichai, CEO of Google and Alphabet, who described the shift as a platform-level transition for retail driven by conversational

What are the Competition Issues With Google's AI Commerce Protocol

MediaNama's Take: Nearly four months after OpenAI rolled out "agentic commerce" and the Agentic Commerce Protocol in September 2025, its rival Google has announced the launch of the Universal Commerce Protocol (UCP) to facilitate shopping and payments within its Gemini AI chatbot. This marks a

Google's Universal Commerce Protocol explained: The new standard that lets AI shop for you

Google UCP brings chat-to-checkout AI commerce to Search and Gemini We have spent the last decade getting comfortable with asking AI to find things for us. "Hey Google, what's the best running shoe?" or "Find me a cheap flight to Tokyo." But the next decade won't be about finding, it will be about