AI-Driven Cloud Services Fuel Growth in IT and Business Services Market

4 Sources

The global IT and business services market saw significant growth in Q4 2024, driven by AI-fueled demand for cloud services. While managed services growth slowed, cloud-based services soared, with enterprises accelerating cloud migrations to power their AI ambitions.

News article

AI-Driven Cloud Demand Propels Market Growth

The global IT and business services market experienced substantial growth in the fourth quarter of 2024, primarily fueled by AI-driven demand for cloud services. According to the latest ISG Indexâ„¢ report, the combined market ACV (Annual Contract Value) reached a record $28.5 billion, marking a 20% increase compared to the previous year 12.

Cloud Services Surge, Managed Services Slow

Cloud-based services witnessed a remarkable 33% year-over-year growth, reaching $17.5 billion in ACV. Within this segment, Infrastructure-as-a-Service (IaaS) saw a staggering 42% increase to $13.1 billion, while Software-as-a-Service (SaaS) grew by 12% to $4.4 billion 2. This surge in cloud services demonstrates a complete turnaround from the market downturn experienced in 2023.

In contrast, managed services showed more modest growth, with ACV increasing by only 2.5% to $10.9 billion. IT outsourcing (ITO) remained essentially flat, while Business Process Outsourcing (BPO) advanced by 9% 2.

AI's Growing Impact on the Market

Steve Hall, president of ISG and the firm's chief AI officer, highlighted the significant role of AI in driving market growth. "We're seeing enterprises reaccelerating their cloud migrations and looking to the cloud to power their AI ambitions," he stated 2. AI now accounts for approximately 6% of provider revenues and is expected to continue climbing.

Regional Variations and Market Dynamics

Europe saw mixed results in Q4, with the combined market ACV advancing 17% year-over-year to $8.5 billion. However, managed services ACV declined by 5% to $3.9 billion, while cloud-based services soared by 42% to $4.6 billion 1.

In the U.S., firms are making substantial investments in analytics and AI to harness their data's potential fully. U.S. enterprises are at the forefront of adopting augmented analytics, which uses AI and ML to automatically identify insights and patterns in data 34.

Future Outlook and Forecasts

For 2025, ISG forecasts 4.5% revenue growth for managed services and 18% revenue growth for cloud-based services (XaaS) 2. The firm expects a gradual recovery in enterprise demand for IT and business services, with AI spending continuing to gain momentum.

Market Trends and Innovations

Several key trends are shaping the market:

  1. Data democratization: U.S. enterprises are leading in making data accessible to a broad range of users through self-service analytics platforms and user-friendly dashboards 34.

  2. Embedded analytics: Organizations are integrating data analysis into everyday business processes, allowing employees to make informed decisions within their usual workflows 34.

  3. Data mesh architectures: Large enterprises are adopting this approach to make data available across organizations while maintaining departmental control 34.

  4. Augmented analytics: The use of AI and ML to automatically identify insights and trends in data is becoming increasingly popular 34.

As the market continues to evolve, service providers play a crucial role in helping enterprises unlock deeper insights and drive significant business value through accessible and integrated data operations 34.

Explore today's top stories

Apple Explores Google's Gemini AI to Revamp Siri Amid AI Race Pressure

Apple is in early talks with Google to potentially use Gemini AI for a Siri revamp, signaling a shift in Apple's AI strategy as it faces delays in its own development efforts.

TechCrunch logoCNET logoBloomberg Business logo

18 Sources

Technology

9 hrs ago

Apple Explores Google's Gemini AI to Revamp Siri Amid AI

Meta Partners with Midjourney to Boost AI Image and Video Capabilities

Meta has announced a partnership with Midjourney to license their AI image and video generation technology, aiming to enhance Meta's AI capabilities and compete with industry leaders in creative AI.

TechCrunch logoCNET logoThe Verge logo

8 Sources

Technology

9 hrs ago

Meta Partners with Midjourney to Boost AI Image and Video

The Hidden Environmental Cost of AI's Growing Ubiquity

As artificial intelligence becomes an integral part of daily life, its significant energy consumption and environmental impact are coming under scrutiny. This article explores the hidden climate costs associated with AI usage and data centers, and suggests ways to mitigate these effects.

AP NEWS logoThe Seattle Times logoABC News logo

6 Sources

Technology

10 hrs ago

The Hidden Environmental Cost of AI's Growing Ubiquity

NVIDIA Unveils Spectrum-XGS Ethernet: Powering the Next Generation of AI Super-Factories

NVIDIA introduces Spectrum-XGS Ethernet, a revolutionary networking technology designed to connect distributed data centers into giga-scale AI super-factories, addressing the growing demands of AI computation and infrastructure.

NVIDIA Blog logoMarket Screener logo

3 Sources

Technology

18 hrs ago

NVIDIA Unveils Spectrum-XGS Ethernet: Powering the Next

NVIDIA's Next-Gen 'Rubin' AI Architecture: A Revolutionary Leap in Compute Technology

NVIDIA CEO Jensen Huang confirms the development of the company's most advanced AI architecture, 'Rubin', with six new chips currently in trial production at TSMC.

TweakTown logoWccftech logo

2 Sources

Technology

2 hrs ago

NVIDIA's Next-Gen 'Rubin' AI Architecture: A Revolutionary
TheOutpost.ai

Your Daily Dose of Curated AI News

Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Spend less time searching for the latest in AI and get straight to action.

© 2025 Triveous Technologies Private Limited
Instagram logo
LinkedIn logo