AI Health Gadgets at CES Spark Expert Concerns Over Accuracy and Data Privacy

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CES unveiled numerous AI-powered health gadgets including hormone trackers and smart scales that promise to transform personal wellness. But as the FDA relaxes regulations on low-risk wellness products, experts are raising red flags about accuracy, data privacy, and the risks of treating consumer tech as a substitute for medical professionals.

AI Health Gadgets Take Center Stage at CES

The annual CES trade show in Las Vegas became a showcase for AI health gadgets promising to transform how consumers monitor their wellness. From smart scales that scan feet to track heart health to egg-shaped hormone trackers using AI to determine optimal conception timing, the exhibition floor brimmed with AI-powered health gadgets targeting the over $4.3 trillion health care industry

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. These consumer tech health devices claim to fill critical gaps in health care access, particularly for people in rural areas facing doctor shortages and for women whose health has been historically under-researched

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Source: Analytics Insight

Source: Analytics Insight

FDA Announces Relaxed Federal Regulations

During CES, the FDA made a significant announcement that it would ease regulations on low-risk wellness products such as heart monitors and wheelchairs

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. This regulatory shift represents the latest move by the Donald Trump administration to remove barriers for AI innovation in healthcare. The White House previously repealed former President Joe Biden's executive order that established guardrails around AI, while the Department of Health and Human Services outlined its strategy to expand AI use across the health sector. This convergence of relaxed federal regulations and rapid AI innovation in healthcare has intensified scrutiny from experts concerned about consumer protection.

Expert Concerns Over Accuracy and AI Limitations

While AI technologies offer benefits in analyzing medical imaging and streamlining doctors' schedules, they carry significant limitations that worry health professionals. Marschall Runge, professor of medical science at the University of Michigan, notes that AI systems can promote AI biases and "hallucinate," providing incorrect information stated as fact

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. Cindy Cohn, executive director of the Electronic Frontier Foundation, emphasized this concern: "I would urge people not to think that the technology is the same as a well-resourced, thoughtful, research-driven medical professional"

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. These expert concerns over accuracy highlight a fundamental tension between the promises of consumer wellness technology and the rigorous standards expected in medical care.

Data Privacy Vulnerabilities in Health Tracking Devices

The data privacy implications of these devices present perhaps the most pressing concern for consumers. Privacy protections like HIPAA do not cover information collected by consumer devices, meaning companies could use the data to train their AI models or sell it to other businesses without the same legal constraints that govern traditional medical data

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. Cohn pointed out that with many gadgets at the trade show, determining where personal information goes requires digging through fine print, which she considers neither fair nor right for people who might rely on these devices

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. This accuracy and data privacy gap leaves consumers vulnerable at a time when regulatory oversight is diminishing.

Women's Health Technology Gains Prominence

Many gadgets at CES focused on women's health technology, addressing an area that has been historically underfunded and under-researched. Sylvia Kang, founder and CEO of Mira, created a $250 hormone tracker after realizing many women trying to conceive had no knowledge of their hormonal health. The device uses AI to analyze female hormone data from what the company claims is one of the world's biggest hormonal health banks

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. Another device called Peri targets perimenopause, monitoring hot flashes and night sweats through a wearable that provides data via an app

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Source: AP

Source: AP

Amy Divaraniya, founder and CEO of women's health company Oova, noted that while not every woman will have a baby, all women go through menopause, "yet we know nothing about it"

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AI Chatbots Enter Medical Information Space

The expansion of AI innovation in healthcare extends beyond physical devices to include AI chatbot platforms. The free medicine-focused AI chatbot called 0xmd aims to improve access to medical information in areas with doctor shortages, allowing people to ask questions about medicine, upload photos of skin conditions, and submit doctors' notes for easier-to-understand translations, according to founder Allen Au

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. OpenAI announced its launch of ChatGPT Health, a similar platform, during the same week

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. While Au stated he doesn't believe these tools will replace doctors, the proliferation of such platforms raises questions about how consumers will distinguish between reliable medical advice and AI-generated suggestions.

Balancing Innovation With Consumer Protection

Product creators maintain they protect customer privacy and fill legitimate health care gaps. Kang stated that Mira's data is stored on the cloud and not shared with anyone, while other exhibitors emphasized their role in addressing accessibility challenges for people with disabilities and those in underserved areas

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. However, Cohn remains cautious about the trajectory of consumer tech in health, suggesting these devices can help people prepare questions for medical professionals but should never substitute for doctors. "People need to remember that these are just tools; they're not oracles who are delivering truths," she said

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. As the regulatory environment continues to shift and AI capabilities expand, consumers face the challenge of navigating an increasingly complex landscape where the promise of personalized health insights must be weighed against questions of accuracy, privacy, and appropriate medical oversight.

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