AI hiring creates 'doom loop' as 78% of companies deploy AI agents for job interviews

Reviewed byNidhi Govil

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Companies are rapidly adopting AI for recruiting, with 78% now using it in talent acquisition and 54% of job seekers experiencing AI interviews. But the technology is creating what experts call a 'doom loop'—applicants use AI to apply to hundreds of jobs, companies automate screening in response, and both sides end up frustrated. Research shows AI-generated cover letters have made hiring harder, not easier.

AI Hiring Transforms Talent Acquisition at Unprecedented Scale

The hiring process is undergoing a dramatic shift as AI interviews become the new normal for job seekers. According to a 2025 survey by HRTech Outlook, 78% of companies are now deploying AI in talent acquisition, reporting a 40% reduction in time-to-hire

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. A separate study found that 87% of companies rely on AI in at least one component of their hiring process

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. More than half of organizations surveyed by the Society for Human Resource Management used AI for recruiting in 2025, while an estimated third of ChatGPT users leaned on the platform to help with their job search

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. The technology has expanded beyond resume analysis to encompass AI-powered interviews, with 54% of US job seekers surveyed by recruiting software firm Greenhouse in October reporting they've had an AI-led interview

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Source: BNN

Source: BNN

How AI Agents Evaluate Job Interviews

AI interviews typically take place on online platforms where candidates answer preset questions in video, audio, or written form. "Candidates either record their answers or type them out, and the system looks at both the content and the delivery, things like clarity, structure, tone, pacing," explained Jared Navarre, CEO of business consulting firm Keyni.co

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. The system compares responses to an ideal profile the company set for the role, then produces a ranked list and short write-up that recruiters skim to decide who moves forward

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. Career experts say AI is reshaping the first-round interview more than any other step in the hiring process, with many companies using automated screeners, one-way video interviews, or AI-driven assessments to handle large applicant volumes

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The 'Doom Loop' Making Everyone Miserable

Despite efficiency gains, AI hiring has created what Daniel Chait, CEO of Greenhouse, calls a "doom loop" that's making both companies and job seekers miserable

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. Applicants use AI to apply to hundreds of jobs, companies automate screening in response, and both sides struggle with the results. Recent research found that when job seekers use AI during the process, they are actually less likely to be hired, even as companies field an increased volume of applications

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. Anaïs Galdin, a Dartmouth researcher who studied how large language models impacted cover letters on Freelancer.com, found that after ChatGPT's introduction in 2022, letters became longer and better-written, but companies stopped valuing them as much

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. "The ability for companies to select the best worker today may be worse due to AI," Galdin noted, as the rate of hiring dropped along with average starting wages

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Navigating AI for Recruiting: Essential Tips for Job Seekers

Career experts emphasize that job seekers must adapt their approach for AI agents. "If the AI asks, 'What is your name?' answer directly: 'My name is Michelle,'" advised Michelle Perchuk, co-founder of MTV Coaching

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. "Most job seekers ramble or give too much context, which confuses the system." Everything said should be relevant to the competencies required for the role, with responses structured around keywords, clarity, and pacing

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. Nathan Soto, a career expert at Resume Genius, noted that 48% of hiring managers use AI to screen resumes before human review, and 19% use AI to help conduct video interviews

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. Job seekers should avoid cheating apps like Interview Buddy or Final Round AI, as almost all AI interview platforms now assess eye movements for reading and can flag it as cheating

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Source: Quartz

Source: Quartz

Discrimination Concerns and State Regulations

The rapid adoption of AI-powered interviews has triggered pushback from labor groups and lawmakers over discrimination concerns. Liz Shuler, president of the AFL-CIO labor union, called the use of AI in hiring "unacceptable," stating that "AI systems rob workers of opportunities they're qualified for based on criteria as arbitrary as names, zip codes, or even how often they smile"

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. Researcher Djurre Holtrop warned that "algorithms can copy and even magnify human biases"

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. States including California, Colorado, and Illinois are enacting new laws aimed at creating standards for the technology's use. In one case backed by the American Civil Liberties Union, a deaf woman is suing HireVue over claims an automated interview did not meet accessibility standards

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. The market for recruiting technology is projected to grow to $3.1 billion by the end of this year, suggesting AI hiring is here to stay despite these challenges

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