Airtel Partners with Perplexity to Offer Free AI Pro Subscription to 360 Million Users

Airtel Offers Perplexity Pro Worth ₹17,000 Free for One Year | AIM

While AIM verified the offer on a postpaid subscription, many users on X have reported receiving it on prepaid plans as well. Airtel, one of India's leading telecom providers, is offering a free one-year Perplexity Pro plan through the Airtel Thanks app on smartphones. While AIM verified the offer on a postpaid subscription, many users on X have reported receiving it on prepaid plans as well. Users can go to the 'Rewards and OTTs' section from the homepage of the Airtel Thanks app to find and redeem the offer. Perplexity, an AI startup based in the US, offers web search services driven by AI models, among other features. It's in direct competition with OpenAI's ChatGPT and Google's Gemini. The Pro plan, valued at $200 (~₹17,000) annually, includes advanced AI search features such as access to powerful models like OpenAI's o3, Claude 4.0, xAI's Grok 4 and more. Users can access Pro and Reasoning search modes, file analysis, image generation, API credits, and priority support. Additionally, users can access the Labs feature, which uses advanced tools to manage complex projects involving report creation, spreadsheets, dashboards, and basic web apps. Perplexity is available through the app on Android, iPhone, Windows, and Mac, as well as on a web browser. Additionally, Perplexity offers a Max plan, which costs $200 per month and provides unrestricted access to the platform. Source: Perplexity This marks the second AI subscription offer for Indian users in just a few days. On July 15, Google announced a free one-year subscription to the company's AI Pro plan for students aged 18 and over in the country. This would otherwise cost ₹19,500. This enables students in the country to access its most advanced AI model, Gemini 2.5 Pro, along with expanded access to Google's AI products. It includes tools like Deep Research with Gemini 2.5 Pro and NotebookLM, which offer five times more access, as well as the video generation tool Veo 3 integrated in Gemini and Flow, among other features.

Airtel Offers Free Year-Long Perplexity Pro Subscription to All Users

Perplexity Pro users can also choose between different AI models Bharti Airtel announced a partnership with Perplexity on Thursday, under which all of its users will receive a free subscription to the AI platform's paid tier. The telecom operator said access to the Perplexity Pro plan will be provided to its entire user base across mobile (prepaid and postpaid), Wi-Fi, and Direct-to-Home (DTH). The free subscription will remain valid for 12 months. With this, Airtel users can access all the premium features of the AI-powered answer engine platform, such as Perplexity Labs, a higher number of daily Pro searches, the option to switch between AI models, and more. In a press release, the telecom giant announced the new offer for its customer base. This benefit will be provided to the company's 360 million users. To activate the free subscription, Airtel users will have to log in to the Thanks app and find a new banner for Perplexity Pro. The banner opens a new page which highlights the details of the benefits and the duration of the plan. Perplexity Pro free subscription on the Airtel Thanks app After that, users can tap on the "Proceed" button and sign into their Perplexity account (or create a new one). The app then allows users to download the app if they haven't already. Alternatively, users can open the app, and their status will be upgraded to the Pro tier automatically. Notably, since the free subscription is tied to the Perplexity account, users can access the platform via mobile app or the desktop interface. They can also use the platform while not being connected to Airtel's network. Currently, a yearly subscription to Perplexity Pro will cost users Rs. 19,600. Perplexity Pro subscribers get several premium benefits not available to the free tier. Some of these include 300 pro searches daily; access to third-party AI models such as GPT-4.1, o3, Claude 4 Sonnet and Claude 4 Sonnet Thinking, Gemini 2.5 Pro, and Grok 4; access to the recently released Labs feature that lets users generate reports, spreadsheets, and even web apps; and the option to join the company's Pro Discord channel.

Airtel offers Perplexity Pro subscription worth ₹17,000/ year for free to all users

Bharti Airtel has announced a partnership with Perplexity. Airtel will offer a free Perplexity Pro subscription to its users. This offer is for all Airtel mobile, Wi-Fi, and DTH subscribers. The Perplexity Pro subscription includes advanced AI tools. It provides enhanced search, research, and productivity features. Airtel users can avail this offer through the Airtel Thanks App. Bharti Airtel on Thursday announced that it has partnered with AI-powered search platform Perplexity to offer its premium Perplexity Pro subscription free of cost to all Airtel customers for one year. This subscription, typically priced at ₹17,000 annually, will be available to Airtel's 360 million users, including mobile, Wi-Fi, and DTH subscribers. The Perplexity Pro subscription unlocks access to powerful AI tools designed for advanced search, deep research, creative exploration, and productivity, the telco said. Unlike traditional search engines that return a list of web links, Perplexity delivers clear, concise, and verified answers in conversational language, offering users a smarter, more intuitive way to find information and make decisions. Bharti Airtel shares were trading in the red down 0.4% at Rs 1935.70 apiece on the BSE as of 10.05 AM on July 17. Airtel's offering of a free ₹17,000 Perplexity Pro subscription to its 360 million customers could be a strategic move to attract new sign-ups and slow subscriber erosion amid fierce competition with Mukesh Ambani's Jio. As of May 31, Bharti Airtel had roughly 390 million wireless users, versus Reliance Jio's 472 million, and locked in just 275,000 net additions in May compared to Jio's 2.7 million. "We're thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers," said Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel. "This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease." As per the company, Airtel users can avail the offer through the Airtel Thanks App. The offer is designed to appeal to a wide range of users, from students and professionals to homemakers and frequent travellers, bringing real value and productivity enhancement at no additional cost. "This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India -- whether a student, working professional, or managing a household," said Aravind Srinivas, Cofounder & CEO of Perplexity. "With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done."

Bharti Airtel Offers Free Access to Claude, GPT-4.1, and Gemini via Perplexity Pro

The rollout is happening in phases and is available to eligible Airtel users only Bharti Airtel has launched a new digital benefit for its subscribers: a complimentary 12-month subscription to Perplexity Pro, a premium AI platform that offers access to some of the most advanced language models in the world, including GPT-4, Claude, and Gemini. The offer, currently available through the Airtel Thanks app, is being extended to eligible Airtel users at no cost. The retail value of the subscription is listed at Rs 17,000, making it one of the highest-value digital rewards offered by an Indian telecom operator in recent times. Also Read: Airtel Prepaid Plans July 2025: Full List of Packs, Validity, and Benefits Perplexity Pro is positioned as a next-generation AI assistant that blends conversational search with research, summarisation, and content generation capabilities. Users with access to the Pro plan can: Once the offer is activated via the Airtel Thanks app, the subscription is linked to the user's Airtel mobile number. According to the in-app listing, the entire Rs 17,000 fee is waived, and the user pays Rs 0.00 for the full 12-month duration. There is no requirement for credit card entry or any billing method the subscription is applied directly through the registered mobile number. This initiative reflects a growing trend in the Indian telecom space, where operators are exploring value-added services that go beyond data and entertainment. While telecom brands have historically focused on bundling OTT platforms and streaming subscriptions, Bharti Airtel's integration of a generative AI suite marks a shift toward productivity and utility-based digital services. The offer is currently being rolled out in phases and may not be available to all users immediately. Users are advised to check their Airtel Thanks app periodically to see if the reward is visible in the Rewards section.

Bharti Airtel Offers Free Perplexity AI Pro Subscription to All Airtel Customers

Offer available via Airtel Thanks app across mobile, Wi-Fi, and DTH. Bharti Airtel has announced a partnership with Perplexity, an AI-powered search and answer engine, to offer a complimentary 12-month subscription to Perplexity Pro for all its 360 million customers across mobile, broadband, and DTH services. According to Airtel, Perplexity, known for its conversational and real-time search capabilities, enhances traditional web search by delivering well-researched, easy-to-understand responses. Also Read: Airtel and Google Partner to Offer Google One Subscription to Postpaid and Wi-Fi Users The Pro version of the platform, globally priced at Rs 17,000 per year, offers advanced features including access to advanced AI models such as GPT-4.1 and Claude, deeper research functionality, file uploads and analysis, image generation, and access to Perplexity Labs -- a creative ideation toolset. This partnership marks Perplexity's first collaboration with an Indian telecom operator. Airtel customers can activate the offer through the Airtel Thanks app, gaining access to the premium AI assistant at no additional cost. "Pro subscription, worth Rs 17000, is now available for free, for all Airtel customers (Mobile, Wi- Fi and DTH) for one year. This marks Perplexity's first partnership with an Indian telecom company. All Airtel users can avail this offer by logging on to the Airtel Thanks App," Airtel announced on Thursday, July 17, 2025. Also Read: Airtel Launches AI-Powered Real-Time Fraud Detection Solution in Haryana Commenting on the development, Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, said: "We're thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease." Aravind Srinivas, Co-founder and CEO of Perplexity, added: "This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India -- whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done." Also Read: Airtel, Google Cloud Partner to Accelerate Cloud Adoption, Deploy Generative AI Solutions The offering is expected to benefit a wide range of users. For instance, a student in Rajkot could use the tool to streamline academic research, a homemaker in Kanyakumari could access quick and reliable answers for daily decision-making, and a working professional could plan complex itineraries or manage projects with greater efficiency, Airtel explained in a joint statement.

Airtel's Meaningful AI Partnership Poses a Bright Future for India

This one year subscription actually costs approximately Rs 18,000. Bharti Airtel, a leading telecom operator in India, recently announced a partnership with the AI (artificial intelligence) giant Perplexity. For the unaware, the partnership will bring 360 million Airtel customers free access to Perplexity subscription for one year. This one year subscription actually costs approximately Rs 18,000. Airtel is offering this free subscription to everyone including its mobile and home broadband customers. Read More - Indian Telcos Get Relief on the Spam Case Perplexity Pro access can potentially help students and professionals in boosting their productivity. For freelancers, Perplexity Pro is again a super useful subscription as it allows the users to surpass the boundaries of their imagination. This is a great partnership keeping in view the growth of India and its citizens. Not only will it save people money in spending on AI subscriptions, but it will also give millions of Indians access to the power of AI to boost their productivity and learn new things on the go. No such partnership has been announced by any other telecom operator. It will be interesting to see if Jio and Vi also announce a partnership with Perplexity to offer its Pro subscription to users. Perplexity is getting great distribution, however, it is also incurring huge costs. The idea for the AI company would be to convert a percentage of these free users to paying users after a year. That would definitely help the company in recovering costs and also turn in profits in the future. Perplexity Pro is giving great competition to platforms such as ChatGPT Premium and Google Gemini Pro. Read More - Reliance Jio Net Profit Scales to Rs 7110 Crore in Q1 FY26 Users can login into their Airtel Thanks app and check thr rewards section. Thetr should be a free Perplexity Pro benefit there. Just claim it simply from there.

Airtel Empowers 360 Million Customers with Free Perplexity Pro Worth ₹17,000

Perplexity is an AI-powered search and answer engine that offers real-time, accurate and deeply researched responses to users in a conversational language. It elevates a customer's search from listing of web pages to an easy-to-read answer, which can be iterated with the self-learning AI-tool for the precise outcome the user needs. Perplexity has a free offering, which offers powerful search functions, while the Pro version provides enhanced capabilities for professionals and heavy users. Perplexity Pro includes more daily Pro searches per user, access to advanced AI models (e.g., GPT 4.1, Claude) and the ability to select specific models, deep research, image generation, file uploads and analysis, as well as Perplexity Labs, a unique tool that brings ideas to life. Perplexity Pro is priced globally at *INR 17000 for a year.

Airtel users get 1-year free Perplexity Pro subscription

Bharti Airtel has announced a partnership with Perplexity, an AI-powered search and answer engine, to provide all 360 million of its customers with a free 12-month subscription to Perplexity Pro. This collaboration marks Perplexity's first partnership with an Indian telecommunications company. Perplexity's platform aims to enhance the user search experience by delivering real-time, accurate, and thoroughly researched responses in a conversational format, rather than a traditional list of web pages. Its self-learning AI tool allows users to refine their queries for more precise outcomes. While Perplexity offers a free version with robust search functionalities, the Pro version includes advanced capabilities designed for professionals and frequent users. These features include a higher daily limit for Pro searches, access to advanced AI models such as GPT-4.1 and Claude, the option to select specific AI models, deep research tools, image generation, file upload and analysis capabilities, and Perplexity Labs for developing new ideas. Globally, Perplexity Pro is priced at approximately INR 17,000 annually. Under this new partnership, the Perplexity Pro subscription, valued at INR 17,000 for a year, will be available to all Airtel mobile, Wi-Fi, and DTH customers at no cost for a period of one year. To claim the offer, you need to:

Airtel is giving Perplexity Pro worth Rs 17,000 for free to its users: How to claim

Perplexity Pro delivers AI-powered responses backed by citations and real data, ideal for research, learning, and daily use. Bharti Airtel has announced a partnership with Perplexity AI, offering its 360 million consumers a free 12-month membership to Perplexity Pro across mobile, internet (Wi-Fi), and DTH services. This service, which is generally valued at Rs 17,000 per year, gives users free access to advanced AI technologies such as Pro searches, file analysis, model switching, and much more. In layman's terms, the subscription provides customers with real-time, conversational replies that have been thoroughly researched using data points. Here are all the advantages of Perplexity AI and how Airtel customers may get it for free. Perplexity Pro users get access to advanced features like more daily Pro searches, access to advanced models like Sonar (in-house model), GPT-4.1, Claude 4.0 Sonnet, or Gemini 2.5 Pro. The subscription also lets users select specific models, deep research capabilities, image generation, file uploads including PDFs, CSVs, audio, video and images and explore their content. The Pro subscribers also get access to Perplexity Labs for experimentation. Additionally, users can switch between models and search modes in an existing Thread right from the search bar. Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, said the partnership empowers Airtel users with a "powerful, real-time knowledge tool at no additional cost," helping them stay ahead. Aravind Srinivas, Cofounder and CEO of Perplexity, said that this collaboration will make professional-grade AI accessible to students, professionals, and homemakers across India. Also read: Will iPhones be banned in the US for using Chinese displays? Here is the truth Eligible Airtel customers can claim the complimentary Perplexity Pro subscription by logging in to the Airtel Thanks app. They can activate their Perplexity Pro account from the rewards section.