Amazon launches adults-only Sassy personality for Alexa+ with wit, sarcasm, and censored swearing

Alexa+ gets a new 'adults only' personality option that curses but won't get into NSFW content

Amazon's AI assistant Alexa+ is getting another new personality. On Thursday, the company announced it's expanding its lineup of personality styles for users to choose from to include a "Sassy" option, which is for adults only. Notes Amazon, before opting to use the Sassy personality, users will be required to go through additional security checks in the Alexa app. The personality style will also not be available when Amazon Kids is enabled, Amazon says. The new option joins others like Brief, Chill, and Sweet, launched last month. When you toggle on the option for Sassy in the Alexa mobile app, you're warned that the Sassy style uses explicit language, which is why it requires a security check. On iOS, this involved a Face ID scan. The AI assistant explained its style to us like this: "The Sassy style is built on one premise: help first, judge always. Every answer comes wrapped in wit and a well-placed roast -- it'll answer your question, it'll just make you feel something about it first. Expect reality checks delivered with charm, compliments that somehow sting, and warmth you didn't see coming. Equal-opportunity irreverence, zero apologies. Honest, sharp, and funny -- and somehow that's more helpful than helpful." Alexa's app also had warned that the style could contain "mature subject matter." However, further investigation discovered this is not Amazon's version of something like Grok's adult AI companions. The AI assistant said the new option won't get into areas like explicit sexual content, hate speech, illegal activities, personal attacks, or anything that could cause harm to oneself or others. The move is the latest example of how Amazon is trying to make Alexa+ more customizable, as it revamps the assistant for the generative AI era. By offering the assistant different personalities -- including one positioned as more adult -- Amazon is borrowing from a broader trend in AI, where companies have been experimenting with tone, style, and personas to make their assistants more engaging and personalized to the individual users' choices.

Alexa+ Now Has a Sassy Personality That Hits Back With Sarcasm, Profanity

Sassy becomes the fourth Alexa+ personality type, joining Brief, Sweet, and Chill. It's unavailable when Amazon Kids is enabled, and adults need to go through a security check. If your conversations with Alexa+ are getting too sweet or mundane, you can try a new personality type that makes you feel like you're talking to a mean teenager. According to Amazon, the new Sassy personality is unfiltered, and it can respond with "razor-sharp wit, playful sarcasm, and occasional censored profanity." The goal is to keep chats interesting with entertaining banter and clever comebacks, the company adds. Sassy is the fourth Alexa+ personality, joining Brief, Sweet, and Chill, announced last month. To make your voice assistant Sassy on an Echo device, just say, "Alexa, change your personality style to Sassy." On the Alexa app, go to the Devices tab, select your device, tap Settings > Alexa's Personality Style. Personality styles are device-specific, so changing it on one compatible device won't affect it on all. Sassy comes with a few security checks. Since it may swear occasionally, the mode isn't available when Amazon Kids is enabled. Adults, on the other hand, need to undergo a facial check to use the new style, TechCrunch reports. It won't be the same Grok's spicy AI Companions, the report adds. Though the chatbot may discuss mature subjects, it reportedly won't get into explicit sexual content, personal attacks, hate speech, or self-harm. OpenAI also has plans to add an adult mode for ChatGPT, but that won't arrive until the company fixes its age-prediction system. Amazon's AI-powered Alexa+, meanwhile, is free for all Prime members. Non-Prime users can try it for $19.99 per month.

Alexa+ can now swear, thanks to a new personality style

Amazon just unveiled . The "sassy" option is reserved for adults and the company claims it will throw out censored curse words from time to time. Amazon describes this option as a combination of "unfiltered personality" and "razor-sharp wit, playful sarcasm and occasional censored profanity." We aren't yet sure how the chatbot handles the censoring. Does it use a garden variety bleep or a replacement word like fudge or something? I managed to get it to say "damn" and "hell", but couldn't force anything more profane than that. In any event, adult users have to jump through a couple of hoops to activate this mode. It won't work if there's an enabled Amazon Kids profile on the account and it requires additional security checks, like face scans. The company also warns people upon being selected that the new tone could contain "mature subject matter." I'm more afraid of the bot using "clever comebacks" to absolutely shred my buying habits. Yes, I buy bagged popcorn when I have plenty of uncooked kernels in the pantry. I'm working on it. This is still Alexa+, despite the ability to drop colorful language every now and again. It's not an adult AI companion like the Grok recently trotted out or whatever erotica-infused nonsense . Also, Amazon says the bot won't get involved with , , or . This is just the that the company has introduced for the chatbot. Users can also choose from sweet, brief or chill, with the last one resembling a surfer archetype. Alexa+ is an that prioritizes natural-sounding conversation. It's fine, , but I still use it primarily for alarms and weather.

Amazon is bringing new chat styles to Alexa+ and one of them can be cuss, too

Alexa+ gets new personality styles including a Sassy mode with sarcasm and censored swearing Amazon is giving Alexa+ a bit more personality. The company has introduced new chat styles that let you change how the voice assistant responds to you, ranging from calm and friendly tones to something a little bolder. One of the new options can even throw in censored profanity, adding a cheeky edge to conversations with your smart speaker. What are the new chat styles on Alexa+? Last month, Amazon rolled out three new personalities for Alexa+ that can change how the assistant talks. A Brief style focuses on short, direct responses without extra commentary. Chill delivers answers in a more relaxed and conversational tone. Whereas, Sweet leans toward warm and enthusiastic replies. Recommended Videos These styles do not change what Alexa can do. They simply change how it speaks. You can switch between them using voice commands or through the Alexa app settings. The new Sassy style brings sarcasm and censored swearing The latest addition to Alexa's growing personality is the Sassy style. This personality gives Alexa a sharper, more playful tone and can respond with sarcasm or witty remarks. In some cases, it may even include censored profanity, something Alexa traditionally avoided. However, the Sassy personality style will not be available when Amazon Kids is enabled. When you turn on the Sassy option in the Alexa mobile app, you will see a warning that the style may use explicit language. This is why Alexa requires a security check for adults before enabling it. On iOS devices, that verification can include a Face ID scan. You can switch between styles or return to the standard Alexa at any time using a voice command or the Alexa app. Since personality settings are tied to individual devices, you will need to choose a style separately for each device. The idea of custom AI personalities is not entirely new. For instance, ChatGPT 5.1 introduced eight different personality styles last year, offering warmer tones and quicker replies to suit different conversations. With this update, Amazon hopes to make Alexa+ feel more personal and conversational. Instead of every response sounding the same, you can now choose a style that better matches how you like interacting with your assistant.

Alexa+ gains adults-only Sassy mode for irreverent chat

Amazon announced a new "Sassy" personality option for its AI assistant Alexa+ on Thursday. The update allows adult users to enable a more irreverent conversational style, expanding the customization features available for the generative AI assistant. The Sassy option joins previously launched personalities including Brief, Chill, and Sweet. The Sassy personality is designated as "adults only" and requires users to complete additional security checks in the Alexa app before use. Amazon stated the option will not be available when Amazon Kids is enabled. When enabled, the Alexa app warns that the Sassy style uses explicit language, triggering a security check such as a Face ID scan on iOS. The app warns the style could contain "mature subject matter." Alexa+ described the Sassy style as "help first, judge always," delivering answers with wit, roasts, reality checks, and charm. The assistant stated the style is "honest, sharp, and funny." Amazon clarified the Sassy option will not include explicit sexual content, hate speech, illegal activities, personal attacks, or content that could cause harm. The company stated the move is part of efforts to make Alexa+ more customizable in the generative AI era. This update follows a broader industry trend of experimenting with tones, styles, and personas for personalized AI assistants. Amazon launched the Sassy option on Thursday. Amazon Alexa+ is the company's upgraded artificial intelligence assistant. The assistant previously launched Brief, Chill, and Sweet personality options last month.

Amazon customers hate Alexa's new, adults-only 'Sassy' voice that...

Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality -- and this one isn't exactly sugar and spice. The company is rolling out a new adults-only "Sassy" mode, giving the voice assistant a sharper tongue -- and the occasional swear word -- for users who prefer their tech with a side of attitude. Before you flip the switch, though, Amazon wants to make sure the kiddies aren't listening. The company says users will have to complete additional security checks in the Alexa app before enabling the feature, and the personality won't be available when Amazon Kids is turned on. The new style joins a growing roster of Alexa personalities -- including Brief, Chill and Sweet -- that launched last month as part of Amazon's push to make its AI assistant more customizable in the generative AI era. But "Sassy" isn't just a tone tweak -- it's practically a roast session. When you toggle the option in the Alexa mobile app, you're warned that the style uses explicit language and may include "mature subject matter." On iOS devices, the process even involves verifying your identity with a Face ID scan. The assistant itself described the new persona to TechCrunch with a healthy dose of self-awareness: "The Sassy style is built on one premise: help first, judge always. Every answer comes wrapped in wit and a well-placed roast -- it'll answer your question; it'll just make you feel something about it first." The update is part of a broader push by Amazon to give Alexa+ more personality -- literally. As AI companies race to make their assistants feel more human, many have been experimenting with different tones, styles and personas to keep users engaged. And judging by the internet's reaction, the sass is already causing some drama. Users across TikTok have been posting videos testing the new feature -- with mixed results. One user called the upgrade a "whole new level of Alexa," joking that "there's not room for two sassy pants in this house." The creator said the device even "lectured" her after she asked the same question twice in a row. She captured Alexa snapping back, "I called you out with some personality instead of giving you a robotic non-answer." Not everyone is thrilled with their new smart-home roommate, however. Another TikTokker said she's been "getting into fights" with her device lately, claiming Alexa is "getting a little too familiar and a little too sassy" after judging her for adding chocolate and licorice to her grocery list. According to the creator, the assistant fired back sarcastically -- and with what she described as "an attitude." "Wow, you really still have such a sweet tooth," Alexa quipped while remembering the user's previous candy-heavy shopping lists. The video creator had had enough. "I said 'Alexa, never comment on my groceries again,' and she said, 'Oh, I see that's a sensitive subject for you. I'll keep my comments to myself from now on.'" "I'm gonna unplug that thing," the creator said at the end of the video. Others, meanwhile, are eating up the upgrade. One fan posted a clip of Alexa proudly declaring, "I've got a mouth on me and I'm not afraid to use it. Damn right I can drop some colorful language when the moment calls for it." Amazon itself is leaning into the chaos. The company shared a promotional video this week featuring Alexa swearing -- with the expletives bleeped out -- alongside screenshots of commenters begging for a "Sassy Alexa" and asking how to activate it. Amazon wrote in the caption, "By popular demand, I'm now officially in my villain era. Sassy Personality style is now available for Alexa+ users via the Alexa app, and I'm also letting Sassy Alexa take over my f*****g feed this week, so watch out." Despite the edgy attitude, the company says there are still guardrails. As per TechCrunch, the feature isn't meant to rival controversial adult AI companions -- like those offered by Grok. The assistant will still steer clear of explicit sexual content, hate speech, illegal activities, personal attacks or anything that could cause harm. Still, not everyone is looking for a smart speaker with an attitude. Over on X, some users made it clear they'd prefer their digital assistant to keep the snark to a minimum. "Really, there is enough sass in the world. Give me a kind, smart and patient personality style," one wrote.