Amazon Music Launches AI-Powered 'Weekly Vibe' Playlists to Enhance Personalization

Amazon Music's new AI feature generates personalized playlists every Monday | TechCrunch

Ever since Spotify launched an AI DJ, Amazon Music has been developing its own AI-powered features, including AI-generated playlists and AI-assisted search, to compete more effectively with the music giant. Now, Amazon Music is launching a new feature called "Weekly Vibe," designed to further personalize the listening experience. The feature is rolling out today to U.S. customers across all subscription tiers within the app on both iOS and Android. Recognizing a common challenge faced by avid music streamers -- getting tired of the same songs after extensive listening -- Weekly Vibe aims to keep your playlists fresh every week. Every Monday, Weekly Vibe uses AI to create personalized playlists that reflect your recent listening habits, taking into account your evolving "musical moods" and interests, the company explains. Additionally, it suggests new, similar music to enhance the discovery experience. To find your Weekly Vibe playlist, go to "Library" at the bottom of the screen and select "Made for You." Here, you will find the playlist of the week, complete with a new title, description, and curated songs. Each playlist focuses on a specific theme or genre, such as a selection of hip-hop tracks or pop hits. You can also share your playlists with friends, post them on social media, and save playlists to your library for future listening. Weekly Vibe builds on Amazon Music's "Maestro" playlist generator, which rolled out in beta last year. With Maestro, you can enter prompts -- like what mood you're in or even random emojis -- and the AI creates personalized playlists that match the request. The most recent AI feature to launch on the platform is "Explore," which helps you dive deeper into your favorite artists by showcasing some of their best tracks and suggesting other artists you may enjoy.

Amazon Music launches AI-powered weekly playlists based on 'preferences and mood'

Amazon Music has just launched new AI-powered weekly playlists based on the "preferences and mood" of listeners. This just means it scrapes what you've already been listening to and extrapolates further. It doesn't apply modern technology to gauge the actual mood of users. The company says the playlists include "a curated mix of familiar favorites from their most listened-to artists and latest favorites to new discoveries." I'm not exactly sure how this is different from what music streaming platforms have always done to create personalized playlists, other than these are made using Amazon's Bedrock generative AI platform. They do arrive with snappy names to suggest the type of songs included, like "Empowerment Anthems" and "Melodic Flex." This seems similar to Spotify's Daylists, which also use cute little names. The Amazon playlists can be saved to the library or shared with friends via text or social media. "The feature represents another way we're harnessing AI to help fans connect with more music that resonates with them," said Ryan Redington, General Manager of Amazon Music. He also said this brings a "new dimension" to the service by "creating personalized playlists celebrating their favorite artists while introducing new music that matches their unique tastes." Again, personalized playlists are nothing new. Download the latest update to the app to get started. These weekly playlists are currently only available to US listeners and drop on Mondays. This is just the latest AI-forward move by a music-streaming platform. Spotify recently and an . This isn't even Amazon Music's first dip into AI-infested waters. The platform already uses that can be used to create playlists.