Amazon Prime Day 2024: Sales Surge Despite Brief Seller Portal Disruption

Amazon Sellers Hit By Portal Crash On Prime Day: Report - Adobe (NASDAQ:ADBE), Amazon.com (NASDAQ:AMZN)

Amazon's marketing portal crashed during Prime Day.Merchants couldn't manage ad budgets or bid on key words. Amazon.com Inc AMZN experienced a significant disruption on Tuesday night as its marketing portal for merchants crashed, affecting one of the year's most essential sales events. Multiple Amazon sellers and consultants reported the issue, which disrupted their ability to manage ad budgets and keyword bids during Prime Day. The Prime Day sale, a two-day discount event, started strong on Tuesday, with sales increasing nearly 12% in the first seven hours compared to last year, according to Momentum Commerce as reported by Bloomberg. The advertising portal is essential for merchants and brands to ensure their products appear in consumer searches. An Amazon spokesperson acknowledged the issue, according to Bloomberg. The outlet cited Jed Rawson, whose consulting firm Pirawna manages Amazon accounts, the portal was reportedly down for about two hours before being fixed. Adobe Inc ADBE forecasts that online sales across all retailers will reach $14 billion over the two-day Prime Day event, an 11% increase from last year. Price Action: AMZN was down 1.25% to $190.61 at the open on Wednesday. Read Next: What's Going On With Alibaba And Peer Chinese Stocks On Wednesday? Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Photo: Shutterstock Market News and Data brought to you by Benzinga APIs

Amazon Prime Day: Double-digit sales growth, short disruption on an advertising portal

Amazon (NASDAQ:AMZN) saw a short disruption of its advertising portal for merchants on Tuesday night, according to a Bloomberg report. Multiple Amazon sellers and consultants said the disruption was tied to the self-service system, where merchants and brands can adjust their ad budgets and bid on keywords so that products appear strategically in response to consumer queries. The feature allows brands to more easily target their ads. "A very small portion of advertisers have had limited access to the Amazon Ads console for a brief amount of time, and we are already resolving the issue," read a statement released by Amazon (AMZN) statement. "There is no impact to ad delivery and advertiser campaigns continue to run as they intended." The issue does not appear to have had a significant impact on the ongoing Prime Day event, which got off to a fast start on Tuesday, with sales reported to be up almost 12% year-over-year in the first seven hours. More details reports on Amazon (AMZN) Prime Day sales and traffic numbers are expected to be released later on Wednesday. Shares of Amazon (AMZN) dipped 1.1% in premarket action. More on Amazon Amazon: Why I'm Still Buying And Why You May Want To As Well Amazon: Creating Recession Resistant Profits The More One Understands What Amazon Truly Is About, The Better It Looks Amazon deal with AI startup Adept under FTC scrutiny Taboola shares rally on Apple advertising deal