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On July 17, 2024
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Amazon Sellers Hit By Portal Crash On Prime Day: Report - Adobe (NASDAQ:ADBE), Amazon.com (NASDAQ:AMZN)
Amazon's marketing portal crashed during Prime Day.Merchants couldn't manage ad budgets or bid on key words. Amazon.com Inc AMZN experienced a significant disruption on Tuesday night as its marketing portal for merchants crashed, affecting one of the year's most essential sales events. Multiple Amazon sellers and consultants reported the issue, which disrupted their ability to manage ad budgets and keyword bids during Prime Day. The Prime Day sale, a two-day discount event, started strong on Tuesday, with sales increasing nearly 12% in the first seven hours compared to last year, according to Momentum Commerce as reported by Bloomberg. The advertising portal is essential for merchants and brands to ensure their products appear in consumer searches. An Amazon spokesperson acknowledged the issue, according to Bloomberg. The outlet cited Jed Rawson, whose consulting firm Pirawna manages Amazon accounts, the portal was reportedly down for about two hours before being fixed. Adobe Inc ADBE forecasts that online sales across all retailers will reach $14 billion over the two-day Prime Day event, an 11% increase from last year. Price Action: AMZN was down 1.25% to $190.61 at the open on Wednesday. Read Next: What's Going On With Alibaba And Peer Chinese Stocks On Wednesday? Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Photo: Shutterstock Market News and Data brought to you by Benzinga APIs
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Amazon Prime Day: Double-digit sales growth, short disruption on an advertising portal
Amazon (NASDAQ:AMZN) saw a short disruption of its advertising portal for merchants on Tuesday night, according to a Bloomberg report. Multiple Amazon sellers and consultants said the disruption was tied to the self-service system, where merchants and brands can adjust their ad budgets and bid on keywords so that products appear strategically in response to consumer queries. The feature allows brands to more easily target their ads. "A very small portion of advertisers have had limited access to the Amazon Ads console for a brief amount of time, and we are already resolving the issue," read a statement released by Amazon (AMZN) statement. "There is no impact to ad delivery and advertiser campaigns continue to run as they intended." The issue does not appear to have had a significant impact on the ongoing Prime Day event, which got off to a fast start on Tuesday, with sales reported to be up almost 12% year-over-year in the first seven hours. More details reports on Amazon (AMZN) Prime Day sales and traffic numbers are expected to be released later on Wednesday. Shares of Amazon (AMZN) dipped 1.1% in premarket action. More on Amazon Amazon: Why I'm Still Buying And Why You May Want To As Well Amazon: Creating Recession Resistant Profits The More One Understands What Amazon Truly Is About, The Better It Looks Amazon deal with AI startup Adept under FTC scrutiny Taboola shares rally on Apple advertising deal
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Amazon's Prime Day 2024 sees double-digit sales growth, marred by a short-lived crash of the advertising portal. The incident highlights the event's significance for sellers and Amazon's e-commerce dominance.
Amazon's Prime Day 2024, the annual shopping extravaganza, has once again proven to be a major success for the e-commerce giant. The event, which took place on July 16-17, saw double-digit sales growth compared to the previous year, reinforcing Amazon's dominance in the online retail space 1.
Despite the overall success, the event was not without its challenges. On the morning of July 16, Amazon sellers experienced a significant disruption when the Seller Central portal, a crucial platform for managing advertising campaigns, crashed 2. This unexpected outage left many sellers unable to access their accounts or make changes to their advertising strategies during one of the busiest shopping periods of the year.
The portal crash had immediate consequences for Amazon's vast network of third-party sellers. Many reported being unable to adjust their advertising bids or monitor their campaign performance during the critical early hours of Prime Day [2]. This disruption potentially affected their ability to capitalize on the increased traffic and sales opportunities that Prime Day traditionally offers.
Amazon acknowledged the issue and worked quickly to resolve it. The company's spokesperson stated that the problem was fixed "within hours," emphasizing that it was a short-lived disruption [1]. However, the incident highlighted the immense pressure that Amazon's systems face during high-traffic events like Prime Day.
The strong sales growth and the sellers' reactions to the portal crash underscore Prime Day's increasing significance in the e-commerce calendar. For many sellers, this event represents a substantial portion of their annual sales, making any disruption potentially costly [2]. The incident also demonstrates the critical role that Amazon's advertising tools play in sellers' strategies for maximizing their Prime Day performance.
Prime Day's continued success, even in the face of technical challenges, reflects the ongoing shift towards online shopping and the power of major shopping events to drive consumer spending. It also highlights the increasing reliance of both sellers and shoppers on robust e-commerce infrastructure, particularly during high-stakes sales periods [1][2].
As Amazon continues to refine its Prime Day strategy and infrastructure, the 2024 event serves as both a testament to the company's e-commerce prowess and a reminder of the complexities involved in managing such large-scale online shopping events. The brief disruption, while quickly resolved, may prompt Amazon to further strengthen its systems to ensure smoother operations in future Prime Day events.
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