Amazon Unveils Agentic AI Assistant for Sellers, Revolutionizing Marketplace Management

Reviewed byNidhi Govil

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Amazon introduces an advanced AI agent to help third-party sellers manage their businesses more efficiently. The upgraded Seller Assistant can now handle tasks autonomously, from inventory management to ad creation, positioning Amazon as a proactive partner for merchants.

Amazon Introduces Agentic AI for Sellers

Amazon has unveiled a significant upgrade to its Seller Assistant, introducing agentic AI capabilities that promise to revolutionize how third-party sellers manage their businesses on the platform. This enhancement transforms the tool from a simple Q&A guide to an always-on operational partner, capable of handling a wide range of tasks autonomously

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Source: GeekWire

Source: GeekWire

Advanced Capabilities and Proactive Management

The upgraded Seller Assistant, powered by Amazon Bedrock and models like Amazon Nova and Anthropic Claude, now offers a suite of proactive features

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  1. Inventory Management: The AI monitors stock levels, flags slow-moving items, and provides recommendations on pricing, promotions, or removal of products

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  2. Compliance Monitoring: It scans for potential account health issues, including new product safety regulations and customer service metrics

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  3. Advertising Assistance: The Creative Studio can now generate full video and display ad campaigns based on conversational prompts

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Source: TechCrunch

Source: TechCrunch

Empowering Sellers with Data-Driven Insights

Amazon's new AI tools are designed to provide sellers with actionable insights:

  1. Opportunity Explorer: This tool analyzes billions of searches, clicks, and purchases to guide product development and pricing strategies

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  2. Unmet Demand Insights: It identifies gaps where customers are searching but not finding desired products

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  3. Product Performance Spotlight: This feature acts as a background coach, alerting sellers when inventory needs replenishment or ad campaigns require adjustment

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Streamlining Product Launches and Reviews

To help sellers launch products more efficiently, Amazon has introduced:

  1. Regional Inventory Option: Allows sellers to test products with smaller stock in specific regions

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  2. Enhanced Amazon Vine: Streamlines the early review process, allowing enrollment as soon as inventory is inbound

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Impact on Seller Community and Amazon's Strategy

This upgrade represents a significant shift in Amazon's relationship with its third-party sellers, who account for over 60% of its online retail sales

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  1. Reduce operational burdens on sellers, allowing them to focus on innovation and customer relationships

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  2. Position itself as a more active partner in sellers' success, potentially addressing concerns about rising costs and restrictive policies

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  3. Demonstrate leadership in AI applications for e-commerce, competing with other tech giants in the AI space

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As these tools roll out to U.S. sellers with plans for international expansion, they promise to reshape the landscape of e-commerce management and seller-platform relationships in the coming years.

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