Amazon's Alexa+ Launches with Limited Features, Falling Short of Initial Promises

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On Tue, 1 Apr, 12:05 AM UTC

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Amazon's highly anticipated AI-powered assistant, Alexa+, has launched with significantly fewer features than initially promised, disappointing users and highlighting the challenges of implementing advanced AI in consumer products.

Amazon Launches Alexa+ with Limited Functionality

Amazon has officially launched Alexa+, its AI-enhanced voice assistant, but the rollout has been met with disappointment as many of the promised features are not yet available. The launch, which occurred at the end of March as promised, falls short of the expectations set during Amazon's press event in February 12.

Missing Features and Delayed Rollout

Several key features showcased during the February demonstration are notably absent from the initial release:

  • Ordering takeout through Grubhub
  • Generating stories for children's entertainment
  • Visual identification of family members for chore reminders
  • Gift idea brainstorming
  • Grocery ordering capabilities

According to internal documents, these features may not be available for two months or longer, as they do not yet meet Amazon's standards for public release 34.

Limited Availability and Functionality

Alexa+ is currently only accessible on newer Echo devices with screens, including the Echo Show 8, 10, 15, and 21 25. The web-based version of Alexa+, which was supposed to be available at Alexa.com, has also been delayed 4.

At launch, Alexa+ can perform basic tasks such as:

  • Summoning an Uber
  • Providing cooking recommendations
  • Identifying objects
  • Drafting emails
  • Summarizing uploaded documents (with limitations)

Pricing and Access

Alexa+ is included with Amazon Prime subscriptions but costs $19.99 per month for non-Prime members 35. The rollout is gradual, with availability expanding over the coming weeks and months 5.

Technical Challenges and Industry Trends

The limited launch of Alexa+ highlights the difficulties tech companies face in upgrading legacy virtual assistants for the generative AI era. Amazon is not alone in this struggle, as other major players like Apple have also experienced delays in releasing AI-enhanced assistants 4.

User Experience and Feedback

Early reports suggest that while Alexa+ handles basic queries more smoothly than its predecessor, it still struggles with consistency. The assistant often defaults to web searches for more complex queries, similar to Siri 5. Amazon has implemented a feedback system, encouraging users to say, "Alexa, I have feedback" to help improve the service 2.

Privacy Concerns

In preparation for the Alexa+ rollout, Amazon has made changes to its data storage policies. The company has disabled the ability for users to store their Echo device recordings locally, instead sending all data to Amazon's servers to support the new AI features 2.

Future Outlook

Despite the current limitations, Amazon remains committed to expanding Alexa+'s capabilities. Panos Panay, Amazon's head of devices, described Alexa+ as an "incredible symphony" of various aspects of users' lives 4. However, the current launch seems more like a beta test than a fully-fledged product release, leaving users and industry observers waiting to see how quickly Amazon can deliver on its promises 5.

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