Amazon Forms New Agentic AI Group, Signaling Major Push into Advanced AI Technology

Amazon's Swami Sivasubramanian to lead new group focused on AI agents - SiliconANGLE

Amazon's Swami Sivasubramanian to lead new group focused on AI agents Amazon.com Inc. is getting serious about artificial intelligence-powered agents, and has reportedly formed a new group within its cloud infrastructure business to focus on the technology. According to an internal email seen by Reuters, the group will focus on ways in which AI agents can automate more of its customer's lives. The email, which was authored by AWS Chief Executive Matt Garman, said the new agentic AI group will be headed up by veteran Amazon Web Services executive Swami Sivasubramanian (pictured), who previously led the company's AI and data teams. "Agentic AI has the potential to be the next multi-billion business for AWS," Garman wrote to employees in the email. The group's work will take on a lot of importance, for Sivasubramanian will report directly to Garman on its progress, the email added. AI agents are more advanced AI systems designed to automate tasks for users, so they don't have to waste time prompting them to take actions on their behalf. They've become one of the hottest trends in the AI industry today, building on the capabilities of generative AI chatbots. Examples include OpenAI's Operator and Deep Research tools. Other big technology firms, such as Salesforce Inc., Google LLC, ServiceNow Inc. and Microsoft Corp., have also invested significant amounts of money into the technology. Amazon has too, and last week it announced some of its first agentic AI capabilities will be coming to its voice service Alexa later this month. Among other things, Alexa will be able to order groceries, book Uber rides and make dinner reservations at restaurants on behalf of users. "We have the opportunity to help our customers innovate even faster and unlock more possibilities, and I firmly believe that AI agents are core to this next wave of innovation," Garman added. It's likely that the AWS unit is also interested in the possibilities enabled by AI agents, and it could well look at developing tools for automating cloud infrastructure management, coding tasks and so on. The new group isn't the only change. Earlier today, AWS Senior Vice President Peter DeSantis penned a separate internal email, also seen by Reuters, which revealed that the company's AI services Amazon BedRock and Amazon SageMaker will be shifted into the compute organization. DeSantis is also creating another new group, which will combine customer experiences and commerce. The changes will help the company "accelerate innovation," the executive said.

Amazon's AWS forms new group focused on agentic AI

Also on Tuesday, AWS senior vice president Peter DeSantis announced in an internal email a series of additional reorganizations within AWS, which has for years been Amazon's profit center. Those include moving AI groups Bedrock and SageMaker as well as hardware engineering under the compute organization and a new group combining customer experience and commerce.

Amazon's cloud unit forms agentic AI group

Amazon's cloud group is establishing a unit that will build software for working with artificial intelligence agents as the company aims to keep pace with competitors in generative AI. Swami Sivasubramanian, an Amazon vice president who has been at the company for about two decades, announced the plans in a Wednesday LinkedIn post. "Agentic systems offer possibilities that extend far beyond today's chatbots and will drive efficiency like we haven't seen before," wrote Sivasubramanian, who most recently was in charge of Amazon Web Services' database, analytics and AI services. "They will orchestrate complex workflows and solve problems with human-like reasoning, while maximizing performance and cost effectiveness at scale." On Tuesday, Reuters reported that AWS CEO Matt Garman called agentic AI a potential multibillion-dollar business for AWS, in a memo about the new group. Customers have begun adopting agent software through AWS. Amazon is also a big user internally. For example, the company's programmers have begun directing AWS' Q developer service to write or update source code. Sivasubramanian said Amazon has "saved 4,500 developer years using Amazon Q Developer's code transformation capability to upgrade Java applications." Amazon has started promoting a next-generation version of its Alexa voice assistant that will be able to use AI models from AWS and from Anthropic, which is backed by Amazon. Anthropic is handling the most advanced elements of the new Alexa+, CNBC reported last week, though an Amazon spokesperson called the information "false."

Amazon is apparently going all-in on agentic AI

Other organizational restructuring is also happening as new division is formed Amazon is betting big on the next generation of artificial intelligence - agentic AI - according to internal communications seen by Reuters revealing the company has established a new group focused on task automation. The initiative is believed to be led by AWS AI and Data VP Swami Sivasubramanian, reporting directly to the cloud computing giant's CEO, Matt Garman. Although the company has not confirmed plans to push ahead with AI agents, they're seen as the next stage in the world of artificial intelligence, and a key focus point for many of Amazon's rivals. "Agentic AI has the potential to be the next multi-billion business for AWS," Garman wrote in an email seen by Reuters. "We have the opportunity to help our customers innovate even faster and unlock more possibilities, and I firmly believe that AI agents are core to this next wave of innovation," he added. The company isn't new to agentic AI - the recently previewed Alexa+ voice assistant showcased agentic capabilities destined for consumers, though the time-saving tech is most commonly applied at enterprise levels in its current state - something Amazon might want to capitalize on. With the example of a broken oven, Devices & Services VP Panos Panay wrote: "Alexa+ will be able to navigate the web, use Thumbtack to discover the relevant service provider, authenticate, arrange the repair, and come back to tell you it's done -- there's no need to supervise or intervene." At the same time, Reuters reports that AWS SVP Peter DeSantis announced that some divisions would shuffle under different headings to "accelerate innovation." While Amazon's key hyperscaler rivals, Microsoft and Google, have also been developing their own agentic AI, Salesforce has arguably led the way with its endless investments and innovations - Salesforce CEO Marc Benioff now envisions the next generation of CEOs having to manage humans an AI agents simultaneously.

Amazon Shifts Focus on Agentic AI: Check What's in Store

Amazon sees agentic AI as a way to help customers automate more of their lives. The company recently highlighted some of these capabilities in an updated version of Alexa. This new Alexa version, set to be released soon, will allow for more automated tasks. Garman believes AI agents are "core to this next wave of innovation." He thinks they will allow customers to innovate faster and unlock new possibilities. Amazon believes agentic AI has significant growth potential. The company expects it to become a major revenue stream for AWS. This reflects the growing importance of AI in technology and business. The focus on automation shows Amazon's commitment to making technology more user-friendly. Following the news, Amazon's stock saw a slight increase. This indicates investor interest in the company's AI initiatives. The market is closely watching how Amazon develops its agentic AI technology.

AWS Launches New Agentic AI For Bedrock, 'The Next Frontier In Computing'

'[AWS has] consistently moved ahead of market demand to build the necessary infrastructure before enterprises realize they even need it. We saw this with cloud adoption, containerization -- and now with agentic AI,' says Travis Rehl, CTO of AWS Premier partner Innovative Solutions. AWS is doubling down on agentic AI innovation by unveiling new multi-agent collaboration technology on Amazon Bedrock as the $115 billion cloud titan turns its R&D engine toward AI agents. The news comes after the Seattle-based company formed a new business group this month under led by AWS' AI guru, Swami Sivasubramanian, which is focused on building various AI agents to help users automate daily tasks without needing prompts for the AI to take action. "AWS is characteristically forward-thinking in forming this dedicated Agentic AI organization," said Travis Rehl, CTO at AWS Premier partner Innovative Solutions. "They've consistently moved ahead of market demand to build the necessary infrastructure before enterprises even realize they need it. We saw this with cloud adoption, containerization -- and now with agentic AI." [Related: AWS CEO On Biggest Investments, AI, Partner Goals And Top Priority In 2025] On Monday, AWS launched multi-agent collaboration capabilities on Amazon Bedrock that enable developers to build, deploy and manage networks of AI agents that work together seamlessly to efficiently execute complex workflows. Multi-agent collaboration lets customers create networks of specialized agents that communicate and coordinate under the guidance of a supervisor agent. Each agent contributes its expertise to the larger workflow by focusing on a specific task. Rehl said Henrietta, N.Y.-based Innovative Solutions has already implemented hundreds of AI agents for its customers. "The organizations that engage now with AWS' agentic capabilities will establish significant competitive advantages by the time this becomes mainstream in the next six to 12 months," said Rehl. "While most enterprises aren't fully prepared right now, the adoption curve is accelerating rapidly. We're seeing six-month preparation timelines compress into 90-day sprints as customers develop their AI governance and implementation strategies." IT research firm Gartner predicts that by 2028, at least 15 percent of day-to-day work decisions will be made autonomously through agentic AI, up from virtually zero percent in 2024. AWS is betting big that agentic AI will be the next big wave in the artificial intelligence era. "Agentic AI systems are the next frontier in computing, and the future of this technology will be built on the foundation we've created at AWS on top of our core building blocks of compute, storage, databases and AI," said Sivasubramanian, AWS' new vice president of Agentic AI, in a LinkedIn post. Agentic AI combines various techniques with features like memory, planning, sensing the environment, using tools and following safety guidelines to automatically carry out tasks to reach objectives on their own. In addition to Amazon Bedrock Agents, AWS has unveiled new agentic capabilities for developers in Amazon Q, where three new agents will allow developers to reduce workloads. "Amazon Q Developer Agents is consistently one of the top-performing AI agents for building groundbreaking new capabilities. The scenario analysis capability in QuickSight takes an agentic approach that makes data analysis 10X faster than spreadsheets," said Sivasubramanian. "Amazon has also saved 4,500 developer years using Amazon Q Developer's code transformation capability to upgrade Java applications," he said. "And we are just scratching the surface." AWS also recently launched a new Amazon Q Developer CLI agent within the command line interface that "will change the way our customers work," Sivasubramanian said on LinkedIn. "This new capability -- powered by Claude 3.7 Sonnet, Anthropic's most intelligent model to date -- allows developers to have more collaborative, interactive conversations with the Q Developer that works with them, asks them feedback and makes iterative changes as they go along," Sivasubramanian said. From Google Cloud and Microsoft to ServiceNow and Salesforce, tech giants have poured millions into R&D to create AI agents. In an email to AWS employees this month, CEO Matt Garman said Agentic AI "has the potential to be the next multibillion business for AWS." Garman formed a new agentic AI business group that will be led by Sivasubramanian, who was previously vice president for AI and data at AWS from 2022 to March 2025. He has a vast history working in leadership roles at both AWS and Amazon since 2006. "We have the opportunity to help our customers innovate even faster and unlock more possibilities, and I firmly believe that AI agents are core to this next wave of innovation," said Garman.

Amazon's AWS forms new group focused on agentic AI

March 4 (Reuters) - Amazon.com (AMZN.O), opens new tab has formed a new group focused on agentic artificial intelligence, according to an internal email viewed by Reuters on Tuesday. The new group will be led by AWS executive Swami Sivasubramanian, the email, from AWS CEO Matt Garman, said. "Agentic AI has the potential to be the next multi-billion business for AWS," Garman wrote. Sivasubramanian, previously vice president of AI and data, will report directly to Garman, according to the email. Agentic AI is meant to automate tasks for users so that they do not have to prompt the systems to take actions for them. Amazon touted some of those capabilities last week in announcing an updated version of voice service Alexa set to be released later this month. "We have the opportunity to help our customers innovate even faster and unlock more possibilities, and I firmly believe that AI agents are core to this next wave of innovation," Garman wrote. A spokesperson for Amazon didn't immediately respond to a request for comment. Shares of Seattle-based Amazon were up less than 1% to $206.75. Reporting by Greg Bensinger; Editing by Leslie Adler and Chizu Nomiyama Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:Artificial Intelligence Greg Bensinger Thomson Reuters Greg Bensinger joined Reuters as a technology correspondent in 2022 focusing on the world's largest technology companies. He was previously a member of The New York Times editorial board and a technology beat reporter for The Washington Post and The Wall Street Journal. He also worked for Bloomberg News writing about the auto and telecommunications industries. He studied English literature at The University of Virginia and graduate journalism at Columbia University. Greg lives in San Francisco with his wife and two children.

Amazon reportedly forms a new agentic AI group | TechCrunch

Amazon has formed a new group within AWS dedicated to creating AI agents, systems that help people automate parts of their lives, Reuters reported on Tuesday. In an email to staff seen by Reuters, AWS CEO Matt Garman said agentic AI has the potential to be "the next multi-billion business for AWS." A longtime AWS executive who previously led the company's AI and data teams, Swami Sivasubramanian, will reportedly lead the new agentic AI group. Amazon seems to be the latest company to join the tech industry's shift toward AI agents. Last week, Amazon showed off some agentic capabilities that would be coming to Alexa+, an updated version of the company's consumer voice assistant. In demoes, Alexa+ was able to automatically book Ubers, navigate websites, and complete other tasks that humans would usually do themselves. Amazon's AWS unit may also be interested in developing enterprise agents, competing with Salesforce and Microsoft to create AI systems that can automate work-related tasks for customers.

Report: AWS CEO Says Agentic AI Could Be Company's 'Next Multibillion Business' | PYMNTS.com

Amazon Web Services (AWS) reportedly formed a new group focused on agentic artificial intelligence (AI), with AWS CEO Matt Garman saying the technology could be "the next multibillion business for AWS." The group will be led by AWS executive Swami Sivasubramanian, who will report directly to Garman, Reuters reported Tuesday (March 4), citing an internal email written by Garman. "We have the opportunity to help our customers innovate even faster and unlock more possibilities, and I firmly believe that AI agents are core to this next wave of innovation," Garman wrote in the email, per the report. Amazon did not immediately reply to PYMNTS' request for comment. Garman noted the agentic capabilities of the new version of Amazon's voice assistant, Alexa+, in a recent post on LinkedIn. "Alexa+ can work on tasks in the background, handling complex interactions with websites and services even when you're not actively engaging," Garman wrote. "And it does all this while leveraging Amazon Web Services (AWS)'s world-class cloud infrastructure and security to protect user privacy and data." Sivasubramanian wrote in a post on LinkedIn that Alexa+ instantly matches each user request with the best AI model for the task and connects with users' services like email, calendar, apps and more. "For customers, this means having AI assistant that independently completes tasks on your behalf," Sivasubramanian wrote. "You don't need to hold the device or select an app to take action. Alexa+ doesn't require you to stare at a screen while you wait for the delegated action to complete." AI agents are set to rival and even replace human software engineers, PYMNTS reported in February. OpenAI CEO Sam Altman said that by the end of the year, the company's most advanced AI reasoning model could rank first in competitive programming contests. Nvidia CEO Jensen Huang said in February that the world is just two years into the current wave of AI enhancements, starting with generative AI, which powered consumer use of AI, and now moving into AI agents, which will power business use of AI. "AI has gone mainstream," and one day it will be embedded in all industries, Huang said Feb. 26 in a conference call with Wall Street analysts.

AWS Launches New Division to Develop Agentic AI

Amazon is set to release a new reasoning model under its Nova branding by June this year. Amazon Web Services (AWS) has started a new division focused on agentic AI to improve automation for its users and businesses. According to Reuters, the announcement was made in an internal email by AWS CEO Matt Garman. The group will be led by Swami Sivasubramanian, who previously served as AWS's vice president of AI and data. He will now report directly to Garman. "Agentic AI has the potential to be the next multi-billion business for AWS," Garman wrote in the email, highlighting the company's commitment to advancing AI-driven automation. Agentic AI refers to systems that can execute tasks independently without requiring constant user prompts. Amazon recently showcased some of these capabilities with an updated version of its Alexa voice assistant, which is expected to roll out later this month. "We have the opportunity to help our customers innovate even faster and unlock more possibilities, and I firmly believe that AI agents are core to this next wave of innovation," he added. Additionally, AWS senior vice president Peter Desantis announced restructuring within the company's AI and hardware divisions. This includes merging AI groups Bedrock and SageMaker under the compute organisation and forming a new team to streamline customer experience and commerce. Desantis stated that these changes will "accelerate innovation". Meanwhile, Amazon is set to release a new reasoning model under its Nova branding by June this year, Business Insider reported. The model will function with a hybrid approach, meaning it can provide quick responses or use 'extended thinking' for more complex queries.