Amazon Unveils Lens Live: AI-Powered Real-Time Shopping Tool

Reviewed byNidhi Govil

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Amazon launches Lens Live, an AI-powered shopping feature that allows users to scan real-world items with their phone camera and instantly find matching products on the platform.

Amazon Introduces Lens Live: AI-Powered Real-Time Shopping

Amazon has launched Lens Live, an innovative AI-powered shopping tool that enhances the visual search capabilities of its mobile app. This new feature allows users to scan real-world items using their phone's camera and instantly find matching or similar products on Amazon's platform

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How Lens Live Works

Lens Live builds upon Amazon's existing visual search tool, Amazon Lens, by adding a real-time component. Users can point their phone camera at objects in their environment, and the app will display matching products in a swipeable carousel at the bottom of the screen

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Source: TechCrunch

Source: TechCrunch

The feature uses an on-device object detection model to identify products in real-time and compare them against billions of items in Amazon's marketplace

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AI Integration and User Experience

Lens Live integrates with Amazon's AI shopping assistant, Rufus, to provide additional product insights. Users can view AI-generated product summaries and ask questions about items without leaving the camera view

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. The feature allows customers to add items directly to their cart or wishlist from the Lens Live screen, streamlining the shopping process

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Technology Behind Lens Live

The feature is powered by Amazon SageMaker services and runs on AWS-managed Amazon OpenSearch. It utilizes a deep-learning visual embedding model to match the customer's view against Amazon's vast product catalog .

Availability and Future Plans

Lens Live is initially launching on the Amazon Shopping app for iOS, available to "tens of millions" of U.S. shoppers. The company plans to roll out the feature to all U.S. customers in the coming months

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. There is no immediate information on expansion to other global markets or Android devices.

Impact on Shopping Behavior

This new feature capitalizes on existing customer behavior, such as comparison shopping in physical stores. It aims to make it easier for users to find products they see in the real world but may not know how to describe in a text search

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Amazon's AI-Driven Shopping Strategy

Lens Live is part of Amazon's broader strategy to leverage AI in enhancing the online shopping experience. Over the past year, the company has introduced various AI-powered features, including the Rufus AI assistant, AI-enhanced product reviews, and tools for finding well-fitting clothes

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