Anthropic's Super Bowl ad mocking AI ads pushes Claude into Apple's top 10 with 11% user surge

Anthropic's Super Bowl ads mocking AI with ads helped push Claude's app into the top 10 | TechCrunch

Anthropic's Super Bowl ads -- which feature darkly comedic scenarios of people seeking advice from chatbots, only to be steered to "cougar" dating sites and height-boosting insoles -- have been paying off. In the days since, Anthropic's AI chatbot Claude has climbed from No. 41 on the U.S. App Store to become a top 10 app. As of Friday, Claude sits at No. 7 -- its highest rank to date -- suggesting its "no ads" pitch resonates strongly with users. According to new data from market intelligence provider Appfigures, Claude's U.S. downloads across both iOS and Android totaled an estimated 148,000 from Sunday through Tuesday -- the most recent data available. That's a 32% increase from the preceding three days, Thursday through Saturday, where downloads totaled approximately 112,000. Claude's daily average number of downloads from Sunday through Tuesday was 49,200, up 32% from the usual Sunday through Tuesday average of 37,400 per day. The numbers suggest that Anthropic's Super Bowl commercials, combined with Anthropic's recent release of its new Opus 4.6 model, worked to drive attention to Claude's app and its key differentiator from ChatGPT. The latter rolled out ads to free users this week, just as Anthropic's ads had warned. As a result, Claude's app is gaining more attention than it did when it first debuted on mobile. The consumer-focused AI app arrived on iOS in May 2024 to a fairly tepid reception. ChatGPT had beaten it to market on mobile devices and had grown to nearly half a million installs in its first five days. By comparison, Claude had only pulled in 157,000 total global downloads within its first week and didn't reach a rank higher than No. 55 on the U.S. App Store. Globally, Claude saw some gains this past week, too. Overall worldwide downloads of Claude across both the App Store and Google Play grew 15% from Sunday to Tuesday versus last Thursday to Saturday. However, this was less than half the gains seen in the U.S., Appfigures noted.

Anthropic got an 11% user boost from its OpenAI-bashing Super Bowl ad, data shows

A once quiet rivalry between OpenAI and Anthropic is heating up The Seahawks may have won the Super Bowl, but Anthropic also walked away with bragging rights, according to data analyzed by BNP Paribas. The maker of the Claude chatbot saw visits to its site jump 6.5% following its Super Bowl advertisement that took a swing at rival OpenAI's decision to bring ads to ChatGPT. The Claude gain, which took it into the top 10 free apps on the Apple App Store, beat out chatbot and artificial intelligence competitors OpenAI, Google Gemini and Meta. Daily active users also saw an 11% jump post-game, the most significant within the firm's AI coverage. OpenAI's ChatGPT had a 2.7% bump in daily active users after the Super Bowl and Gemini added 1.4%. Claude's user base is still much smaller than ChatGPT and Gemini. Advertisements from artificial intelligence brands took center stage at the big game, which brought in an audience of 125 million in the U.S., as platforms made their pitch to lure more customers in a competitive market that's showing no signs of hitting the brakes.

Anthropic's Super Bowl ad pays off: How Claude users surge 11% and enters Apple App Store's top 10 after taking aim at OpenAI

Anthropic Super Bowl ad impact on Claude users: For users of Anthropic's Claude chatbot, this year's Super Bowl delivered more than just football and flashy commercials, it brought a noticeable surge in momentum for their AI platform of choice. According to data analyzed by BNP Paribas, Anthropic saw visits to its website jump 6.5% after airing a Super Bowl advertisement that took a direct swing at rival OpenAI's decision to introduce ads to ChatGPT, as per a report. For Claude users, the message clearly resonated. Daily active users of Claude rose 11% following the game, the most significant increase among firms covered in BNP Paribas' AI analysis. Also read: Word of the day: Coterie The spike in traffic helped push Claude into the top 10 free apps on the Apple App Store, outperforming competitors including OpenAI's ChatGPT, Google's Gemini and Meta in terms of post-game growth, as per a CNBC report. By comparison, OpenAI's ChatGPT saw a 2.7% bump in daily active users after the Super Bowl, while Gemini added 1.4%. While Claude's overall user base remains smaller than ChatGPT and Gemini, the post-Super Bowl surge marked a meaningful moment for Anthropic's community. For existing users, it was a sign that the platform is gaining attention in an increasingly crowded and competitive AI landscape. Artificial intelligence brands were front and center during the big game, which drew 125 million viewers in the United States. With such a massive audience, AI platforms used the spotlight to pitch their products and differentiate themselves in a market that continues to expand rapidly. Also read: WMT stock tumbles despite record holiday sales as Walmart's forecast falls short of expectations - what investors need to know For Anthropic users, the rivalry with OpenAI has become more visible in recent weeks. The Super Bowl ads highlighted that tension, adding another chapter to a high-stakes competition as both companies move toward potential IPOs later this year. The back-and-forth hasn't been limited to advertisements. OpenAI CEO Sam Altman publicly criticized Anthropic's Super Bowl campaign on social media platform X, calling the commercials "deceptive" and "clearly dishonest." Behind the scenes, the competition extends beyond marketing. Both Anthropic and OpenAI are battling to win enterprise customers, attract top coding talent and secure massive funding rounds. Anthropic recently closed a $30 billion funding round at a $380 billion post-money valuation, more than double its valuation at the time of its September raise, as per the CNBC report. That milestone signals growing investor confidence in the company's direction. OpenAI, however, still leads in fundraising scale. It set the record for the largest private tech fundraising round last year and is reportedly in talks to complete what could become a $100 billion funding round. How much did Claude's daily active users grow? Daily active users increased by 11% after the game. Did Claude rank higher on the App Store? Yes, it entered the top 10 free apps on the Apple App Store.