Apple Faces Lawsuit Over Delayed Apple Intelligence Features

Apple faces lawsuit over Apple Intelligence delays | TechCrunch

Apple has been sued in federal court over what plaintiffs allege is false advertising of several Apple Intelligence features. Filed Wednesday in U.S. District Court in San Jose, the suit seeks class-action status and damages on behalf of those who purchased Apple Intelligence-capable iPhones and other devices. Plaintiffs claim that device owners haven't received the Apple Intelligence features they were promised. "Apple's advertisements [cultivated] a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," reads the complaint filed by attorneys for the plaintiffs. "Contrary to defendant's claims of advanced AI capabilities, the products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance." The suit is the latest headache for Apple as it struggles to bring highly anticipated Apple Intelligence capabilities to market. Bloomberg reported Thursday that Apple CEO Tim Cook "has lost confidence in the ability of AI head John Giannandrea to execute on product development."

Apple Sued for False Advertising of iPhone 16's AI Capabilities

Apple has been hit with a lawsuit for delaying, and thereby falsely advertising, Apple Intelligence features, Axios reports. According to the lawsuit filed in the US District Court in San Jose on Wednesday, Apple advertised Apple Intelligence features for the iPhone 16 lineup despite knowing "it could not actually provide the capabilities that it was advertising." Through its pre-release marketing campaigns, Apple "drove unprecedented excitement" and set a reasonable consumer expectation that these AI-powered features would be available upon the iPhone 16's release in September, the lawsuit adds. The case comes just weeks after the company admitted it would need more time to roll out parts of Apple Intelligence. "It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year," Apple told Daring Fireball earlier this month. The delayed features include a more personalized Siri capable of taking actions across apps and responding to queries based on a user's on-device information. For example, you could say, 'Play that podcast that Jamie recommended,' and Siri will locate and play the episode, without you having to remember whether it was mentioned in a text or an email, Apple explained in June. These Siri features were rumored to have been pushed to 2026 first and then to 2027. After admitting to the delay earlier this month, Apple added a disclaimer on its website last week and appointed a new team lead for Apple Intelligence this week. According to the plaintiffs, Apple has, through its actions, "deceived millions of consumers into purchasing new phones they did not need based on features that do not exist, in violation of multiple false advertising and consumer protection laws." They also accuse Apple of gaining an "unfair advantage over competitors in the market who do not tout non-existent AI features, or who actually deliver them as promised." The plaintiffs have requested that the case be considered a class action. Among other reliefs, they have also sought monetary compensation for all those who purchased Apple Intelligence-equipped phones.

Apple hallucinated Siri AI features, lawsuit claims

Broken commitment to deliver Apple Intelligence upgrade branded false advertising Apple on Wednesday was sued in a US federal court for allegedly misrepresenting the AI capabilities of its Siri personal digital assistant. The complaint [PDF], filed on behalf of plaintiff Peter Landsheft as a proposed class action, argues that Apple mid-2024 launched a marketing campaign for its iPhone 16 that included promises to imbue built-in digital assistant Siri with groundbreaking Apple Intelligence capabilities that, crucially, are yet to materialize. The legal action alleges violations of the California Unfair Competition Law, the California False Advertising Law, the California Consumers Legal Remedies Act, fraud, negligent misrepresentation, and breach of contract, among other charges. FYI: Federal courts can hear class actions that concern breaches of state laws. "Apple deceived millions of consumers into purchasing new phones they did not need based on features that do not exist, in violation of multiple false advertising and consumer protection laws," the complaint states, arguing Apple has now acknowledged that celebrated Apple Intelligence features, including enhancements to Siri, "did not exist then and do not exist now." Examples of claims for future Siri features can be found in the super-corp's press releases. Here's an example of one Apple claim: Apple has been jawing about the wonders of Apple Intelligence - an umbrella term for various AI services available in certain apps on Apple devices - since its Worldwide Developer Conference in 2024. CEO Tim Cook described the then-unreleased tech as "profound." Despite the technical innovation that has gone into Apple Private Cloud Compute, which enhances privacy for cloud-based AI models, the Apple Intelligence features deployed to date have been underwhelming. And earlier this month, Apple told Reuters and others that some AI personalization improvements planned for Siri will be delayed until 2026. Thus, the complaint contends, Apple deceived world-plus-dog about the AI capabilities of its Phone 16, inducing people to purchase a phone they might otherwise have eschewed in favor of a competing product. The lawsuit argues "Apple has struggled to keep up and is 'seemingly being lapped in the AI race.' Apple has drawn criticism for being slow to announce its AI strategy, while rivals such as Microsoft, Alphabet, Amazon, and Meta have pulled ahead." Being ahead in the AI race isn't all that it's cracked up to be - there's no sign yet Apple's rivals are making a profit from their AI expenditures. Nonetheless, Apple's reported shuffling of AI executives suggests corporate leaders share the lawsuit's skepticism about Apple Intelligence. The iBiz is said to have tapped Mike Rockwell, who oversaw the flop of the iTitan's VisionPro headset, to take over management of Siri from AI chief John Giannandrea. Apple's failure to deliver strong AI products prompted analyst Benedict Evans to muse whether "this is a symptom of a Windows-Vista-like drift into systemically poor execution?" Apple did not respond to a request for comment. And Siri has no idea how to answer our questions. ®

Apple hit with false advertising lawsuit over Apple Intelligence delays

Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. What just happened? If you're going to promote something, make sure it lives up to the promises you make. Apple, for example, is being sued over Apple Intelligence features it advertised and has since delayed. Cupertino removed ads for the upgraded version of Siri, but they had already been running for several months. The suit, filed Wednesday in US District Court in San Jose, highlights ads for the iPhone 16 that promised a more personal Siri experience thanks to the power of Apple Intelligence. The ads in question feature The Last of Us and Game of Thrones actress Bella Ramsey demonstrating some of the upgraded Siri's capabilities. It all looks pretty impressive. However, months after the ads had been running, Apple confirmed that the upgraded Siri would not be arriving until 2026. The company never gave any reasons for the delay. The mess led to upheaval among Apple execs, with AI head John Giannandrea being replaced by Mike Rockwell, the vice president in charge of the Vision Products Group. The suit claims that Apple's advertisements created the expectation that the Apple Intelligence features would be available upon the iPhone 16's release. It adds that while Apple recently pulled the ad from YouTube, it has failed to retract all the similarly false representations in the market that began in the Summer of 2024. Apple is accused of promoting a functionality that did not exist and continuing to advertise the features even after it knew they would not arrive in time, all with the aim of encouraging people to buy a new Apple Intelligence-capable iPhone. "Contrary to Defendant's claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance," the suit reads. "Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented." It was recently reported that Robby Walker, a senior director at Apple, spoke to the Siri team, acknowledging that delays to key features have been both "ugly" and "embarrassing," especially as they had been showcased prior to release. The company filing the suit, Clarkson Law Firm, has experience in this area. It previously sued Google, OpenAI, and Microsoft over alleged misuse of personal and copyrighted data to train their AI systems. The tech giants defeated the suits.

Apple hit with lawsuit over 'false advertising' of Apple Intelligence features - 9to5Mac

Apple continues to face the fallout from its decision to delay the "more personalized Siri" that it first announced last summer as part of Apple Intelligence. Axios reports that Apple is facing a federal lawsuit alleging that its "promotion of now-delayed Apple Intelligence features constituted false advertising and unfair competition." Apple Intelligence has played a key role in Apple's marketing of the iPhone 16. The company has run ads promoting features including Image Playground, Genmoji, and Siri with personal context. After its decision to delay the feature, Apple pulled its ad promoting the more personalized Siri from YouTube. It also added new disclaimers to its website about the availability of the feature. The plaintiffs in the lawsuit note that Apple's ads "saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release." Additionally: Contrary to Defendant's claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented. The plaintiffs acknowledge that Apple pulled the ad promoting the more personal Siri from YouTube, but still note the company "has failed to retract all the similarly false representations in the market that began in the Summer of 2024, much less take any action that would adequately remedy the consumers harmed by the company's widespread deception." The lawsuit says that the promotion of Apple Intelligence features "drove unprecedented excitement" as Apple aimed to "convince consumers to upgrade at a premium price point." The lawsuit was filed on Wednesday in the U.S. District Court in San Jose. It seems unspecified damages for people who purchased devices capable of running Apple Intelligence features. As Axios notes, the lawsuit was filed by Clarkson Law Firm, the same firm that "also sued Google and OpenAI over their AI practices." Is a lawsuit against Apple over its botched Apple Intelligence rollout justified? Let us know what you think in the comments.

Apple Facing False Advertising Lawsuit Over Apple Intelligence Delay

The suit targets Apple ads that showed off Siri features that were unavailable, and claims that Apple cultivated "a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," while also driving "unprecedented excitement" that convinced millions consumers to upgrade their devices when the upgrades were not necessary. After confirming that the Siri features would be delayed until the coming year, Apple removed the ads, but that was after they had been running for several months. Apple is accused of advertising functionality that did not exist, and continuing to promote the Siri capabilities well after the company was aware that they would not be available on time. Contrary to Defendant's claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented. The lawsuit was filed in a San Jose, California court and the plaintiffs are seeking class action status along with damages for customers who purchased an Apple device that supports Apple Intelligence.

Apple sued for false advertising over Apple Intelligence

Why it matters: The suit is the latest fallout from the company's acknowledgment that key features, including an enhanced Siri, won't ship until far later than originally planned. Driving the news: The suit, filed Wednesday in U.S. District Court in San Jose, seeks class action status and unspecified financial damages on behalf of those who purchased Apple Intelligence-capable iPhones and other devices. What they're saying: "Apple's advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," the suit reads. Zoom in: The suit specifically highlights an ad from September featuring actor Bella Ramsey touting Siri capabilities that are now delayed. Between the lines: The suit was filed by the Clarkson Law Firm, which has also sued Google and OpenAI over their AI practices.

The Bella Ramsey Apple Intelligence ad that disappeared, and why Apple is now facing a false advertising lawsuit

Clarkson Law Firm claims Apple 'misled customers' with Apple Intelligence-powered Siri Apple Intelligence continues to dominate headlines for everything but its AI capabilities, as Apple now faces a lawsuit for false advertising over its AI-powered Siri. The lawsuit, which Axios originally reported, claims Apple has falsely advertised its Apple Intelligence software that launched alongside the iPhone 16 lineup of smartphones. The lawsuit claims that Apple has misinformed customers by creating "a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," Now, six months after the launch of the iPhone 16 and iPhone 16 Pro, some of the Apple Intelligence features showcased in promotional campaigns have been delayed, with no expected release schedule. Most notably, the lawsuit highlights an ad starring The Last of Us actor, Bella Ramsey, where Ramsey showcased Siri's AI capabilities including personal context and on-screen awareness to help them schedule appointments. That ad, which was available from September has now been removed from YouTube following the announcement of Siri's delay. Filed in San Jose, California, by Clarkson Law Firm, which has previously sued Google and OpenAI, the lawsuit targets Apple's iPhone features that haven't shipped yet and not the capabilities of Apple Intelligence features like Genmoji that have. You can read the full lawsuit online, but the key argument reads, "Contrary to Defendant's claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented." We'll have to wait and see if anything comes of this legal battle, but considering Apple has only delayed Siri's upgrade, we could see the AI improvements launch before anything comes to pass. Just yesterday, reports of a Siri leadership shakeup started to surface. And, with exec Mike Rockwell expected to be named as the person to oversee the launch of Siri's AI upgrade, there's reason to be optimistic. Rockwell is known for his impact in bringing Apple Vision Pro to market, and it shows a real effort from the company to overhaul the current Siri approach so that consumers finally get the capabilities promised. If Rockwell's direction can get Siri back on track, then Apple Intelligence as a whole could still be a success. After all, once the dust settles, if Apple has a capable AI offering in its smartphones, we'll all quickly forget about the lawsuits and the bad press. That's not to say we shouldn't hold Apple accountable for advertising features that are still not available on a device six months after launch, but if any company deserves a chance at redemption it's the Cupertino-based firm.

Apple's premature Apple Intelligence ad subject of new lawsuit

Apple Intelligence was meant to get a feature that relied on contextual data to provide results, but that has been delayed and is now part of a lawsuit seeking class action status. Lawsuits are a dime a dozen in the United States, something Apple is very familiar with. The latest isn't a surprise to those following the Apple Intelligence debacle after a promised feature was delayed into "the coming year." According to a report from Axios, the lawsuit originated with Clarkson Law Firm in San Jose. It specifically highlights a now-pulled ad featuring Bella Ramsey asking for information about a person she had a meeting with. Apple's advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release. The problem with the entire basis of this lawsuit is that every ad, video, poster, website, or mention of such unreleased features was noted as coming soon. Even the ad in question has a disclaimer in unmissable text stating "some features and languages will be coming over the next year." Arguably, it's still well within "the next year" at this point. It's tough to say if the San Jose District Court will take on the case or raise it to class action status, especially since the damages can't be easily measured. Apple did release Apple Intelligence and everything it advertised across iOS 18.1 and iOS 18.2 through December 2024. The only feature that didn't release and has now been delayed is the one shown in the single Bella Ramsey ad. And even then, the disclaimer in the ad has another six months before it is technically incorrect. Apple could release some version of the contextual Apple Intelligence with bare minimum features isolated to Apple apps and render this lawsuit null. There are a lot of rumors going around that Apple has never had a working version of this functionality, however, that is highly unlikely. An angry meeting that leaked suggested the ad was premature, but never said it wasn't functional, just not ready. Apple obviously was on track to release the feature with iOS 18.4 since it laid the groundwork for developer adoption in iOS 18.2. However, it seems what pushed the feature back was the world's, and specifically, the BBC's reaction to poorly summarized headlines. There is no world in which Apple could have released a hallucinating contextual Siri that told people wildly incorrect information 20% of the time. There's already enough hate around Siri and Apple Intelligence without such a disastrous rollout. Thankfully, Apple had the foresight to delay the feature and shuffle some leadership to ensure such a thing won't happen. The short-term media cycle about Apple being further behind in AI is worth it if the public feature release goes off without a hitch. It seems highly unlikely that the lawsuit will go through, but crazier things have happened. A judge sympathetic to the lawsuit may determine that the disclaimer text isn't sufficient in preventing consumers from being "tricked." If this lawsuit does go through, then everyone should get in line and start filing against all the false claims made by all these AI companies. There doesn't seem to be any sentient computers walking around, let alone programs that have upended the economy by stealing jobs. But that's not important when there's a company out there called Apple to sue.

Apple hit with lawsuit over Apple Intelligence delay

Apple has been hit with a lawsuit over allegations of false advertising and unfair competition regarding the delayed launch of some of its Apple Intelligence features. The tech company has made much of its AI-infused Apple Intelligence tools when they were first unveiled at its developer event in June 2024, and while some of the features have made their way to its various devices since then, the company recently revealed that some of the more advanced AI-powered tools -- including for its Siri virtual assistant -- would not be ready until 2026. Recommended Videos Filed on Wednesday in U.S. District Court in San Jose and first reported by Axios, the suit said that Apple's ads for Apple Intelligence "saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release." The suit continued: "This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple's ongoing effort to convince consumers to upgrade at a premium price and to distinguish itself from competitors deemed to be winning the AI arms race." It said that contrary to Apple's claims of advanced AI capabilities, "the products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance." The suit added that "worse yet," Apple promoted its products "based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented." Filed on Wednesday in U.S. District Court in San Jose, the lawsuit is seeking class-action status and damages for customers who bought the latest iPhones and other devices capable of running Apple Intelligence, with the suit claiming that these customers have not received the Apple Intelligence features that were promised by the tech giant. Earlier this month, Apple confirmed that it's been "working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps," but added: "It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year." The case highlights broader concerns about Apple's ability to keep pace in the competitive AI sector, with delays in delivering promised features potentially eroding consumer confidence while also giving competitors such as Google and Microsoft an edge in the field. Digital Trends has contacted Apple for comment on the lawsuit and we will update this article when we hear back.

Apple Intelligence Ad Showing A Revamped Siri Has Resulted In A Lawsuit, As Company Compelled Buyers To Upgrade And Failed To Deliver Its Overhyped Features

It would be a major understatement to claim that Apple Intelligence has been a letdown, with the company recently pulling down an advertisement starring Bella Ramsey that showcased an 'upgraded' version of Siri. Sadly, the company did not deliver on its promise of an improved voice assistant, and because of how Apple marketed its iPhone 16 lineup to ship with these features and more has resulted in a lawsuit. The lawsuit was filed on Wednesday in the U.S. District Court in San Jose, seeking class-action status. However, the report from Axios does not mention the damages figure but states that those who purchased the newer iPhones and other devices that were compatible with Apple Intelligence should be compensated. The firm behind the filing is Clarkson Law Firm, and it has tangled with giants such as Google and OpenAI by suing them over their AI practices, so it is safe to say that the legal representation has had some practice in this regard. As for additional details, they are mentioned below. "Apple's advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release. This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple's ongoing effort to convince consumers to upgrade at a premium price and to distinguish itself from competitors deemed to be winning the AI arms race." Even though the Apple Intelligence ad that featured the revamped Siri was removed following confirmation that the feature had been delayed to 2026, the video was still online for months, possibly giving potential buyers the impression that this addition to the company's generative AI features was in the pipeline. These setbacks have also forced Apple to introduce a reshuffling of its leadership, with the technology giant's AI head, John Giannandrea, being replaced by Mike Rockwell, the man behind the Apple Vision Pro. The California-based firm is no stranger to lawsuits, but one can feel sympathetic for consumers as they had to spend a premium to experience Apple Intelligence features that did not arrive as promised. There may have also been backlash over generative AI features not being compatible with the iPhone 15 and iPhone 15 Plus as they lacked sufficient RAM and a capable Neural Engine, despite being just a year old after Apple Intelligence was officially announced. The culmination of all these events means that we could witness legal proceedings, and whatever the outcome is, we will update our readers.

Apple Faces Legal Challenge for Falsely Advertising Apple Intelligence

Apple is facing backlash after its decision to postpone the rollout of AI features for Siri earlier this month. The company is now facing a lawsuit from a US federal court for deceptively marketing many Apple Intelligence features that are currently unavailable. The U.S. District Court in San Jose has filed a lawsuit (PDF) against Apple for falsely advertising several Apple Intelligence features for Siri and causing unfair competition. The complaint alleges that the brand heavily marketed a bunch of AI capabilities for Siri on the iPhone 16. Most of these features aren't available, even six months after its launch. Since announcing the iPhone 16 series, Apple has run several promotional content advertising Apple Intelligence features like Genmoji, Writing Tools, and a personalized Siri. The company has pulled some of its ads after admitting to delays over the rollout earlier this month. This lawsuit targets those ads that Apple broadcasted to promote unavailable Apple Intelligence features for the new iPhone. It states: Apple's advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release. The suit claims that the ads that Apple ran "drove unprecedented excitement" for its iPhone 16. By doing so, the suit states, they "deceived millions of consumers into purchasing new phones they did not need". It adds that the AI features that the company currently offers are "significantly limited or entirely absent version of Apple Intelligence". The case notes that Apple's slow progress in the rollout gives its competitors an upper advantage. It questions whether the Cupertino company will be able to keep up with the advancements in the AI race. We're yet to hear an official word on the matter from Apple. Earlier this week, Apple reshuffled leadership for the team behind the yes-to-be-seen personalized Siri. And the latest news should cause some stir in the development. What do you think about this Apple Intelligence lawsuit, and do you feel it's reasonable? Let us know in the comments.

Apple's AI Delays Lead to False Advertising Lawsuit | PYMNTS.com

Apple has been sued for false advertising due to its delayed artificial intelligence (AI) rollout. As Axios reported, the proposed class action suit, filed last week in federal court, seeks unspecified damages for customers who purchased Apple products outfitted with the company's AI capabilities, dubbed "Apple Intelligence." "Apple's advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone's release," the suit says. "This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple's ongoing effort to convince consumers to upgrade at a premium price and to distinguish itself from competitors deemed to be winning the AI-arms race." However, the suit adds, Apple's products featured "a significantly limited or entirely absent version of Apple Intelligence," thus misleading consumers. The suit also says Apple advertised its products based on "overstated AI capabilities." The lawsuit also notes that Apple has pulled a recent ad campaign touting AI capabilities of its Siri voice assistant from YouTube, but has otherwise "failed to retract all the similarly false representations in the market that began in the summer of 2024." PYMNTS has contacted Apple for comment but has not yet gotten a reply. The suit comes at a time when -- as noted here last week -- Apple is struggling to catch up to competitors such as Amazon and Google as those companies roll out more advanced AI features. The company has said that improvements to Siri -- originally planned to debut this year -- had been pushed back until 2026. Amazon, meanwhile, recently announced Alexa+, an updated version of its home voice assistant that embeds generative and agentic AI. "It is a remarkable fall from grace for Siri that has culminated in a rare move by Apple: demoting the executive in charge," PYMNTS wrote. The executive in question is John Giannandrea, ex-head of search and AI at Google, who had been overseeing Siri's upgrades before. That job now goes to Vision Pro creator Mike Rockwell. Speaking with PYMNTS earlier this month, Siri co-designer Luc Julia said that an obsession with perfection is likely weighing down efforts to introduce an upgraded Siri. "They are falling behind because of this fear of not being perfect," said Julia.

Apple faces lawsuit for misleading buyers with AI claims, reshuffles leadership amid Siri delays

Leadership changes were planned before Apple confirmed AI delays in Siri upgrades. Apple is now facing a class-action lawsuit in the US federal court for misleading consumers regarding the Apple Intelligence features. Filed on Wednesday in the US District Court in San Jose, the lawsuit claims that Apple has falsely advertised its AI capabilities with the tag 'Built for Apple Intelligence', leading customers to believe that they would be available upon purchase. Further, the complaint also alleged that Apple's marketing created clear and reasonable consumer expectations that these AI-powered features would be functional at the launch. However, plaintiffs argue that the actual performance of Apple Intelligence was either significantly limited or entirely absent, making the advertised claims misleading. The lawsuit seeks class-action status and damages on behalf of consumers who have purchased iPhones and other Apple devices for using the Apple Intelligence features. On the other hand, Apple completed an internal meeting discussing the Apple Intelligence feature rollout crisis, stated a Bloomberg report. According to Mark Gurman, Apple has now reshuffled the leadership amid growing concerns over its AI strategy and the delayed rollout of its Apple Intelligence features, specifically the smart Siri. Also read: Google Pixel 9a with bigger display, upgraded camera launched in India: Check price, availability here As per the report, Apple has decided to transfer Siri's leadership to Mike Rockwell, the head of the Vision Pro team from John Giannandrea, Apple's Senior Vice President of AI, who has led Siri's development since joining the company in 2018. Rockwell's hardware engineering lead, Paul Meade will take over the Vision Product Group and will report to Apple's hardware chief, John Ternus, the report added. Gurman mentioned that these leadership changes have been in the works for several months and were planned before Apple officially confirmed delays in Siri's AI upgrades. The company is expected to announce the restructuring internally this week, he added.