Apple Plans to Launch More Affordable MacBook with iPhone A18 Pro Chip

4 Sources

Apple is reportedly developing a new, more affordable MacBook model powered by the A18 Pro chip, typically used in iPhones. This move could potentially expand Apple's market share in the laptop industry and bring macOS to more price-conscious consumers.

Apple's New Affordable MacBook Strategy

Apple is reportedly developing a new, more affordable MacBook model that could significantly impact the laptop market. According to analyst Ming-Chi Kuo, this new device is expected to enter production in late 2025 or early 2026 1. The most notable feature of this upcoming MacBook is its processor – the A18 Pro chip, which is typically used in iPhones 2.

Source: Digital Trends

Source: Digital Trends

Technical Specifications and Performance

The new MacBook is expected to feature a 13-inch display, aligning it with the current base-level MacBook Air 4. While the A18 Pro chip would be a step down from the M-series processors used in current MacBooks, it's reported to be comparable to the 2020 M1 chip in performance 1. Benchmark scores suggest that the A18 Pro's single-core performance is only slightly lower than the M4 chip, while its multi-core performance is closer to the original M1 2.

Design and Color Options

In a departure from Apple's traditional MacBook aesthetics, the new model is rumored to come in multiple color options, including silver, blue, pink, and yellow 2. This move could be seen as an attempt to appeal to a broader consumer base and align with the colorful designs seen in other Apple products.

Source: Tom's Hardware

Source: Tom's Hardware

Market Impact and Production Goals

Apple is targeting a production run of 5-7 million units for 2026, which could account for nearly a third of their total laptop shipments that year 4. This ambitious goal suggests that Apple is confident about the potential success of this more affordable MacBook. The company aims to increase its total MacBook shipments to 25 million in 2026, potentially recovering to pre-COVID-19 levels 4.

Pricing and Market Positioning

While the exact pricing remains unclear, industry experts speculate that this new MacBook could be positioned around the $799 price point 3. This would make it competitive with mid-range Windows laptops and potentially appeal to the education market and users who primarily need a device for basic tasks like web browsing and email 2.

Implications for Apple's Market Share

Currently, Apple holds a 9.2% share of the global computer market, trailing behind competitors like Dell, HP, and Lenovo 1. The introduction of a more affordable MacBook could potentially increase Apple's market share by attracting price-conscious consumers who have previously opted for cheaper alternatives or Chromebooks.

Source: NDTV Gadgets 360

Source: NDTV Gadgets 360

AI Capabilities and Future Prospects

The A18 Pro chip supports Apple Intelligence, the company's suite of AI-enabled computing features 1. This suggests that the new MacBook could introduce AI capabilities to a broader range of laptop users, potentially giving Apple an edge in the increasingly AI-focused computing market.

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