Apple's Smart Home Hub: A New AI-Powered Device Set to Launch This Year

Reviewed byNidhi Govil

8 Sources

Apple is reportedly preparing to launch a new smart home hub device later this year, with a more advanced robotic version in development for future release. These devices aim to strengthen Apple's position in the smart home market and showcase its AI capabilities.

Apple's New Smart Home Hub

Apple is reportedly gearing up to launch a new smart home hub device, codenamed J490, by the end of 2025. This move comes as part of the company's efforts to strengthen its position in the smart home market and showcase its artificial intelligence capabilities 1.

Source: Digit

Source: Digit

The J490 device is expected to feature a 7-inch display with a thick bezel and a front-facing camera 2. It will serve as a command center for smart home appliances, support video calls, and use AI to launch apps. The device is designed to be wall-mountable and will run on a new operating system called homeOS, based on tvOS 4.

Delays and Development Challenges

The launch of the smart home hub has faced several delays, primarily due to Apple's ongoing struggles with Siri and the development of its Apple Intelligence platform 1. These setbacks have pushed the release date from the initially planned March 2025 to potentially the end of 2025 2.

Advanced Robotic Version in Development

Source: Macworld

Source: Macworld

In addition to the J490, Apple is working on a more advanced smart home device, codenamed J595 3. This premium version will feature an iPad-like display mounted on robotic arms, capable of moving around a desk. The J595 is expected to have a "unique AI personality" and focus on home security monitoring, advanced videoconferencing, and media playback 4.

Market Positioning and Competition

Apple's entry into the smart home hub market puts it in direct competition with established players like Amazon's Echo Show and Google's Nest Hub 5. The company aims to differentiate its offerings through tight integration with the Apple ecosystem, including features like streaming Apple TV Plus, making FaceTime calls, and accessing planning apps such as Calendar and Notes 4.

Source: NDTV Gadgets 360

Source: NDTV Gadgets 360

Strategic Importance for Apple

The development of these smart home devices is considered a "major priority" at Apple, with CEO Tim Cook reportedly believing that the company could be "a force in the smart home segment" 1. This push into the smart home market comes at a crucial time for Apple, as it faces potential challenges to its iPhone revenue stream due to tariff threats and lawsuits 1.

Future Outlook

While the J490 could launch by the end of 2025, the more advanced J595 is not expected until 2026 or 2027 4. The success of these devices could play a significant role in Apple's efforts to dominate the smart home market and make further inroads into artificial intelligence, potentially reshaping the company's product portfolio and market position in the coming years 5.

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