Apple's AI Strategy Shift: Empowering Developers with New SDK in iOS 19

Apple Intelligence could get a shot in the arm from app developers with iOS 19 -- here's how

iOS developers could soon start building AI features directly into their apps using Apple's own AI models. According to a recent Bloomberg report, Apple plans to introduce a new software development kit (SDK) in iOS 19 that will make it easier for app developers to add AI features, and potentially create their own. This SDK will feature the same large language models that Apple is currently using for Apple Intelligence features like Writing Tools, Genmoji, and Image Playground. However, the SDK will initially be focused on smaller models that run on-device, meaning developers likely won't be able to delegate tasks to external servers. This release is likely due to many of Apple's features not yet seeing widespread adoption compared to the likes of Google Gemini. Currently, developers can add certain Apple Intelligence features to apps but they can't create new ones without the help of third-party models. Apple's new SDK could mitigate this, giving users more opportunities to get on the Apple Intelligence bandwagon. There's little doubt that Apple's AI rollout has had a lot of issues, especially when it comes to getting features to users. The release of this SDK seems like a decent initial solution from Apple when it comes to getting its AI features in front of customers. We expect to hear more on this (as well as the future of Apple Intelligence in general) at WWDC 2025, which kicks off next month on Monday, June 9.

Apple's AI catch-up plan now seems to rely heavily on third-party devs

Apple is set to unveil a new set of AI products and frameworks at its Worldwide Developers Conference (WWDC) in June, allowing third-party developers to build software using Apple AI models, according to a Bloomberg report. The move aims to draw more attention and users to Apple's AI technology as it seeks to catch up with competitors. The new framework will enable developers to integrate Apple Intelligence across their apps, with the company initially allowing the use of its smaller AI models. This expansion of Apple's AI capabilities is expected to enhance the overall user experience and provide developers with more tools to create innovative applications. WWDC 2025 is also expected to feature a significant overhaul of Apple's operating systems across iPhone, iPad, and Mac devices. New device-specific capabilities will be introduced, including a feature to help manage battery life. A new Health app, powered by AI, is also on the horizon, although it is not expected to be ready until next year. The integration of AI into various Apple services and products is part of the company's broader strategy to enhance its offerings and stay competitive in the tech industry.