Apple's "Awe Dropping" Event: iPhone 17 Lineup and AI Features Set to Debut on September 9, 2025

Apple's iPhone 17 launch event is set for September 9th

Apple has announced the date of its next big event: September 9th, 2024, at 1PM ET / 10AM PT. The event, which has the tagline "Awe dropping," will take place at the Steve Jobs Theater in Apple Park. This is where we expect to hear more about the iPhone 17 lineup, which rumors (and at least one supposed public sighting) indicate will add a Google Pixel-like camera bar on the rear. It's also another opportunity for Apple to talk about its Liquid Glass software revamp and the future of Apple Intelligence features like AI upgrades for Siri. The star of the show could be a slim new 6.6-inch "iPhone Air" model, which would have fewer camera lenses, but shave some thickness as part of a years-long approach by Apple to revamp the look and feel of its iPhones before it eventually adds a foldable version to the mix, and in 2027, a rumored 20th Anniversary iPhone with curved glass edges and slimmer bezels.

"Apple 'Awe Dropping' Event 2025: iPhone 17 lineup, AI features, Apple Watch Series 11 & more expected"

Apple's upcoming September 9, 2025 keynote, titled 'Awe Dropping', is expected to be the company's biggest product launch event of the year. The showcase at Apple Park, Cupertino will reportedly unveil the iPhone 17 lineup, new Apple Watch models, AirPods updates, and expanded Apple Intelligence features designed to deliver "privacy-first on-device AI" for everyday use. Industry leaks point to a major design overhaul, including an ultra-slim iPhone variant and titanium Pro models, powered by next-gen chips and advanced computational photography. The upcoming iPhone 17 lineup is expected to be priced as follows in India: iPhone 17 Air at ₹89,000, iPhone 17 at ₹79,900, iPhone 17 Pro at ₹1,45,000, and iPhone 17 Pro Max at ₹1,64,900. The iPhone 17 will reportedly feature a slimmed aluminum design, powered by the A19 Bionic chip, and include an upgraded dual-camera setup. It is expected to have a Super Retina XDR display with a 60-120Hz refresh rate and storage options ranging from 128GB to 512GB, making it a balanced price-to-performance choice. The iPhone 17 Plus will offer a larger frame with similar materials, the same A19 Bionic processor, and a dual-camera system. It's designed with a bigger Super Retina XDR display and storage options of 128GB to 512GB, catering to media lovers. The iPhone 17 Pro will come with a titanium frame and premium finishes, powered by the A19 Pro chip. It will feature a triple-lens camera setup with LiDAR and advanced computational imaging, a 6.1-inch Super Retina XDR display at 120Hz, and storage ranging from 256GB to 2TB, making it ideal for photography enthusiasts. The iPhone 17 Pro Max is expected to be the largest and most premium device, with a titanium build, the A19 Pro processor, a triple-lens system with periscope telephoto capabilities, a 6.7-inch Super Retina XDR display at 120Hz, and storage options from 256GB to 2TB. It is designed to deliver the best camera experience and longest battery life in the series. Finally, the iPhone 17 Air is rumored to be an ultra-thin model with minimal camera bump, powered by either the A19 or a variant chip. It will include smaller dual-camera sensors, a slim 6.6-inch Super Retina XDR display, and storage options of 128GB to 512GB, making it the lightest and most portable model. Documentation confirms watchOS 11 will feature new health analytics, watch faces, and wider compatibility. Apple is expected to introduce the Apple Watch Series 11 and a refreshed Ultra model with enhanced sensors and improved battery management. AirPods Pro updates may include new health sensors and H-series chips. Details on iPads, Macs, or Vision Pro hardware will be published in Apple's product pages and Newsroom posts if announced. Apple has officially confirmed the September 9, 2025 event, sending out its "Awe Dropping" invite. The keynote will stream from Steve Jobs Theater at Apple Park and can be watched on: When will pre-orders open? Apple will reveal pre-order details immediately after the keynote. Historically, pre-orders open the Friday after the event. Official updates will appear on Apple Newsroom. Where to pre-order? Only via apple.com or the Apple Store app. A "Pre-order" button will appear once available. Are the specs confirmed? Apple has not yet published official specs. All design and feature details are based on leaks and reporting until confirmed via Apple Newsroom or product pages. [With TOI inputs]

Apple iPhone 17 launch: Apple Watch, headset, Siri-AI upgrades - full list of products rumored to be unveiled on September 9

From iPhone 17 to Apple Watch Series 11, Ultra 3, and SE 3 devices, Apple is likely to announce a line of products. iPhone 17, Apple Watch's upgraded version and other devices are set to be unveiled as tech giant Apple on Tuesday announced the date of its next big global event -- September 9. Company's CEO Tim Cook shared a post of 'X' with a tagline "Awe dropping" that would take place at the Steve Jobs Theater at Apple Park in the state of California in the United States of America. The company is all set to reveal more about the iPhone 17 lineup during the annual event. It's also another opportunity for Apple to talk about its Liquid Glass software revamp and the future of Apple Intelligence features like AI upgrades for Siri, according to multiple reports. Media reports have said Apple will also unveil a slimmer version of its latest iPhone, possibly branded as the iPhone Air, echoing its iPad Air and MacBook Air lines. The company is also expected to showcase new entry-level, high-end Apple Watches, upgraded iPad Pros and a faster version of the Vision Pro headset, Bloomberg News has reported recently. https://x.com/tim_cook/status/1960374776372887890?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1960374776372887890%7Ctwgr%5E46f8708b0759140ec43e18b80d7914fa38f176a5%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.gadgets360.com%2Fmobiles%2Fnews%2Fapple-launch-event-date-iphone-17-pro-max-air-watch-series-11-airpods-3-expected-9162831 Apple is likely to announce a regular and two Pro phones, and it is expected to replace the Plus with a new and slim iPhone 17 Air model. The Air device reportedly has a thickness of 5.5 mm with a 6.6-inch screen. It would make the new iPhone 17 Air 0.08 inches thinner than the current gen models, according to reports. The base iPhone 17 is reported to have a new and bigger 6.3-inch screen with a 120Hz refresh rate instead of 60Hz in previous years. The tech giant is also expected to update the Apple Watch Series 11, Ultra 3, and SE 3 devices. The Apple Watch Ultra 3 would be a notable update amid the trio, with a bigger screen and faster charging support. Apple may also announce AirPods Pro 3, three years after the previous generation of Pro AirPods were released. Under pressure from the Trump administration, Apple has boosted its already hefty investment in the U.S. to $600 billion over the next four years, creating jobs and shifting some work there in the hopes of sidestepping potential import duties. Apple faces pressure from tariffs imposed on U.S. imports from countries including its production hubs, China and India. In June, Apple announced a slew of AI and software features, along with an overhaul of its operating system -- redesigning its icons and menu to resemble what it calls "liquid glass." However, Apple's delay in embracing the AI market has left it trailing Big Tech stalwarts. Smartphone maker Samsung and Chinese firms Honor and Huawei have taken advantage of the gap Apple left in the industry, luring customers with their own AI offerings. Q1. Who is CEO of Apple? A1. CEO of Apple is Tim Cook. Q2. When is Apple event 2025? A2. Apple event 2025 is on September 9.

Apple iPhone 17 launch confirmed for Sept 9: "Awe Dropping" event set to stun users with major surprises

Apple has confirmed its next big launch event for September 9, 2025, where the spotlight will be on the iPhone 17 lineup. The presentation will take place at the Steve Jobs Theater in Apple Park at 1 PM ET / 10 AM PT, under the theme "Awe dropping." Beyond the new iPhones, Apple is expected to showcase major software updates and hint at the company's longer-term hardware roadmap. The central attraction will be the iPhone 17 series, which is shaping up to be one of the most significant design shifts in recent years. The lineup is expected to include multiple models, but all eyes are on the iPhone 17 Air -- a thinner, lighter 6.6-inch model that departs from Apple's increasingly complex multi-camera setups. Unlike the Pro and Pro Max, which may continue to push advanced photography, the Air is designed for users who value sleekness and portability over extra lenses. Leaked renders suggest a horizontal camera bar across the back, echoing the design language of Google's Pixel phones. This move could simplify Apple's fragmented design identity and give the iPhone a new instantly recognizable silhouette. The company appears to be repositioning the Air as a mainstream flagship for those who don't want a bulky device but still want premium performance. Alongside the hardware, Apple will unveil iOS 26, introducing a fresh design language called "Liquid Glass." Early previews indicate this update is more than just visual polish -- it represents Apple's most ambitious rethinking of the iPhone interface in years. ALSO READ: Apple eyes Mistral and Perplexity: is Siri set to crush Google and Samsung in AI? Liquid Glass integrates dynamic depth effects, translucency, and interactive widgets, aiming to create a more fluid and immersive feel across the operating system. The changes go beyond aesthetics: Apple is embedding its Apple Intelligence platform deeper into the core experience. That means Siri will finally evolve into a proactive assistant rather than a reactive one. AI-driven shortcuts, context-aware suggestions, and tighter integration with Apple's ecosystem of apps will be central to the update. For everyday users, the question is whether these enhancements will genuinely make the iPhone smarter, or if they risk complicating a system prized for simplicity. The most talked-about feature isn't the hardware -- it's Apple's expanding AI strategy. After trailing competitors in generative AI, Apple is now embedding Apple Intelligence across messaging, productivity, and creative apps. This could include tools for summarizing notifications, generating quick replies in Messages, or even assisting with writing and design inside Pages and Keynote. The integration of AI isn't just about catching up with rivals. Apple's pitch is that its intelligence will be private, secure, and on-device first -- an approach designed to reassure users wary of how their data is processed in the age of AI. The implication for iPhone owners is significant: Apple is turning the device from a passive communication tool into an active personal assistant. If executed well, this shift could redefine how people interact with their iPhones daily. But if performance lags or features feel gimmicky, Apple risks criticism that it has overpromised. Apple's decision to introduce a slimmer iPhone 17 Air reflects a larger trend in consumer electronics: a return to minimalism. For years, the iPhone Pro models have grown heavier with additional lenses and sensors, pushing some buyers away. By stripping down the design and focusing on portability, Apple is effectively splitting its audience -- those who want every feature imaginable, and those who want a lighter, simpler device without compromises in speed or display quality. If successful, the Air could become the best-selling model in the lineup, appealing to the mainstream audience that once flocked to the iPhone XR and iPhone 11. Its launch will also test whether Apple can maintain its margins while removing some of the "premium extras" that have defined its upselling strategy in recent years. While the event is primarily about the iPhone, Apple rarely sticks to just one product. Updates to the Apple Watch, AirPods, or even teasers of long-term projects aren't out of the question. Industry chatter points to the possibility of a preview of Apple's 20th Anniversary iPhone, expected in 2027. This model is rumored to feature curved glass edges, nearly invisible bezels, and perhaps even experimental materials. Apple has historically dropped hints about its future vision during flagship events, and this year may be no exception. The September 9 event isn't just about another phone launch -- it's about Apple reasserting its place in the AI race while refining its hardware to meet shifting consumer preferences. The iPhone remains Apple's single most important product, accounting for more than half of its revenue, but growth has slowed in saturated markets. By offering a design reset with the iPhone 17 and deepening AI integration, Apple is aiming to extend upgrade cycles and differentiate itself in a competitive landscape where Android rivals have been faster to adopt experimental features. The stakes are high: if Apple can position the iPhone 17 as both forward-looking and practical, it could reignite demand at a time when many consumers are questioning whether they need to upgrade at all. For those considering an upgrade, the iPhone 17 event is shaping up to be more consequential than most annual launches. Between the design refresh, the introduction of the Air model, and the AI-powered iOS 26 experience, this generation could mark a new phase for the iPhone. If you're holding on to an older model, the shift to Liquid Glass UI and Apple Intelligence might be the first set of features in years that feel truly different. But if you're already on the iPhone 15 or 16, the decision will come down to how much value you place on lighter design and deeper AI tools. Q1. When is the Apple iPhone 17 launch event? The iPhone 17 launch event is on September 9, 2025. Q2. What new features will iPhone 17 bring? The iPhone 17 will feature a new design, iPhone 17 Air model, iOS 26, and Apple Intelligence AI.

iPhone 17 is almost here: Release date, must-know details released

Image credit: AppleTrack/X account Apple has officially announced the date of its annual fall event, sending out invites for a September 9 keynote at the Steve Jobs Theater in its Cupertino headquarters. The tech giant is expected to unveil a host of new products, including a radically redesigned iPhone lineup, upgraded Apple Watches, refreshed iPads, and AI-powered features, all amid rising competition in the artificial intelligence space. According to multiple media reports, the centerpiece of this year's event will be the unveiling of the iPhone 17 Air, which is expected to be the thinnest iPhone Apple has ever made, potentially measuring under 6mm. This new model is anticipated to borrow branding cues from Apple's iPad Air and MacBook Air lines, emphasising portability and sleekness. Read more-iPhone 17 buzz: Major redesign, camera upgrades, price hike The launch could mark a turning point for Apple design, as the company looks to differentiate its devices after years of incremental visual updates. As reported by Hindustan Times, the iPhone 17 Pro models may feature a significantly larger camera module that stretches across the back -- a radical design shift that breaks from the familiar iPhone aesthetic of recent years. "This could finally be the time that Apple brings about a major change," the Hindustan Times noted, adding to speculation that the iPhone 17 series will be a significant departure from past generations. There are also unconfirmed rumors of Apple returning to aluminum frames for some models, moving away from the titanium used in the iPhone 15 Pro series. Meanwhile, the telephoto camera is expected to receive upgrades aimed at competing with Android flagships. Vanilla iPhones get much-needed refresh The base iPhone 17 model, often the most popular among consumers, may finally receive a long-requested feature: a 120Hz refresh rate display. This would bring the standard iPhone in line with Pro models and Android competitors, offering smoother visuals for everyday use. Apple is also expected to showcase updates across its hardware portfolio. These include new entry-level and high-end Apple Watches, updated iPad Pros, and a faster version of the Vision Pro headset, according to recent reporting by Bloomberg News. The Vision Pro, Apple's mixed reality headset, is set to see performance improvements as the company continues its push into spatial computing. The event is being closely watched by industry insiders and investors alike, as Apple faces mounting pressure to assert itself in the fast-evolving world of artificial intelligence. In June, the company previewed a slew of AI features and a major software overhaul, including redesigned icons and a new "liquid glass" look for its operating system. However, critics say Apple has been slow to embrace AI, falling behind rivals such as Samsung, Huawei, and Honor, which have already rolled out advanced AI features in their devices. "Apple's delay in embracing the AI market has left it trailing Big Tech stalwarts," noted industry analysts, pointing to opportunities seized by competitors in Apple's absence. US manufacturing investments ramp up amid tariff concerns Beyond product announcements, Apple is also navigating geopolitical and economic headwinds. Under pressure from the Trump administration, the company recently pledged to boost its investment in the United States to $600bn over the next four years. The move is intended to create more domestic jobs and reduce dependency on production hubs like China and India, regions currently affected by ongoing trade tensions and tariffs. The September 9 event could mark a defining moment in Apple's product strategy and market positioning, especially as it works to catch up in the AI race and reinvigorate its core iPhone business. With bold redesigns, powerful new features, and a clear emphasis on AI, all eyes will be on Cupertino to see whether Apple can reclaim its edge, or continue to play catch-up in a rapidly evolving tech landscape. (With inputs from Reuters)