Apple Unveils New iPad Air with Advanced AI Features and M3 Chip

Apple launches new iPad Air with AI features to stoke demand

March 4 (Reuters) - Apple (AAPL.O), opens new tab launched new versions of its mid-priced iPad Air on Tuesday, with an M3 chip and advanced artificial intelligence capabilities, as it looks to attract customers into upgrading their devices. The cheapest variant, with an 11-inch screen, will start at $599 and the larger, 13-inch screen model will cost at least $799. Customers can pre-order the new iPad Air beginning Tuesday, while deliveries and in-store availability will start from March 12. Apple had introduced new models of the iPad Air with its M2 chip in May last year, with the 11-inch model sporting the same price. The company's iPad sales came in at $8.09 billion for the holiday quarter, above estimates of $7.32 billion, according to data complied by LSEG. Over half of the sales in the three-month period were to customers who were new to the iPad, the company said. Reporting by Juby Babu in Mexico City and Akash Sriram in Bengaluru; Editing by Devika Syamnath Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:Technology

Apple Just Revealed the New iPad Air in Four Colors. Here's What We Know.

Apple CEO Tim Cook wrote in a post on X on Monday that there was "something in the air." Now it's clear what that "something" was -- a new iPad Air with Apple Intelligence. On Tuesday, Apple introduced the new iPad, explaining that it was designed to support Apple Intelligence and its AI features, including built-in ChatGPT, Clean Up in photos, and the Writing Tool. Siri is also "more conversational," the company noted. The new iPad Air comes with a faster processing chip, the M3 chip, which replaces the M2 chip that the device had as of last May. It is twice as fast as an earlier generation with the M1 chip, according to the tech giant. Prices start at $599 for the 11-inch iPad Air and $799 for the 13-inch version. The tablet is available in four colors (blue, pink, yellow, and silver) and offers a new Magic Keyboard attachment (small is $269; large is $319) with features previously only available on the Pro version, including a larger trackpad. Related: Apple Intelligence 'Changed My Life,' Says CEO Tim Cook. Here's How the New iPhone AI Saves Him Time. Pre-orders for the tablet start on Tuesday. The device launches on March 12.