Apple Unveils New iPad Air with Advanced AI Features and M3 Chip
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Apple launches new iPad Air with AI features to stoke demand
March 4 (Reuters) - Apple (AAPL.O), opens new tab launched new versions of its mid-priced iPad Air on Tuesday, with an M3 chip and advanced artificial intelligence capabilities, as it looks to attract customers into upgrading their devices. The cheapest variant, with an 11-inch screen, will start at $599 and the larger, 13-inch screen model will cost at least $799. Customers can pre-order the new iPad Air beginning Tuesday, while deliveries and in-store availability will start from March 12. Apple had introduced new models of the iPad Air with its M2 chip in May last year, with the 11-inch model sporting the same price. The company's iPad sales came in at $8.09 billion for the holiday quarter, above estimates of $7.32 billion, according to data complied by LSEG. Over half of the sales in the three-month period were to customers who were new to the iPad, the company said. Reporting by Juby Babu in Mexico City and Akash Sriram in Bengaluru; Editing by Devika Syamnath Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:Technology
[2]
Apple Just Revealed the New iPad Air in Four Colors. Here's What We Know.
Apple CEO Tim Cook wrote in a post on X on Monday that there was "something in the air." Now it's clear what that "something" was -- a new iPad Air with Apple Intelligence. On Tuesday, Apple introduced the new iPad, explaining that it was designed to support Apple Intelligence and its AI features, including built-in ChatGPT, Clean Up in photos, and the Writing Tool. Siri is also "more conversational," the company noted. The new iPad Air comes with a faster processing chip, the M3 chip, which replaces the M2 chip that the device had as of last May. It is twice as fast as an earlier generation with the M1 chip, according to the tech giant. Prices start at $599 for the 11-inch iPad Air and $799 for the 13-inch version. The tablet is available in four colors (blue, pink, yellow, and silver) and offers a new Magic Keyboard attachment (small is $269; large is $319) with features previously only available on the Pro version, including a larger trackpad. Related: Apple Intelligence 'Changed My Life,' Says CEO Tim Cook. Here's How the New iPhone AI Saves Him Time. Pre-orders for the tablet start on Tuesday. The device launches on March 12.
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Apple has launched an updated iPad Air featuring AI capabilities and the powerful M3 chip, aiming to boost sales and attract new customers with enhanced performance and intelligent features.
Apple Introduces New iPad Air with AI Capabilities
Apple has unveiled its latest iPad Air models, featuring advanced artificial intelligence capabilities and the powerful M3 chip. The new tablets aim to reinvigorate demand in the iPad market by offering enhanced performance and intelligent features
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.Pricing and Availability
The new iPad Air comes in two sizes:
- 11-inch model starting at $599
- 13-inch model starting at $799
Pre-orders for the new devices began on Tuesday, with deliveries and in-store availability scheduled for March 12
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.AI Features and Performance Enhancements
The updated iPad Air is designed to support Apple Intelligence and includes several AI-powered features:
- Built-in ChatGPT integration
- Clean Up feature in photos
- Writing Tool
- More conversational Siri
The M3 chip, which replaces the previous M2 chip, offers significant performance improvements. Apple claims it is twice as fast as the earlier generation with the M1 chip
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.Design and Accessories
The new iPad Air is available in four colors: blue, pink, yellow, and silver. Apple has also introduced a new Magic Keyboard attachment, available in two sizes:
- Small: $269
- Large: $319
The Magic Keyboard now includes features previously exclusive to the Pro version, such as a larger trackpad
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.Related Stories
Market Impact and Sales Performance
Apple's iPad sales have shown positive results, with the company reporting $8.09 billion in sales for the holiday quarter, surpassing estimates of $7.32 billion. Notably, over half of the sales during this period were to customers new to the iPad
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.Apple's AI Strategy
The introduction of AI features in the new iPad Air aligns with Apple's broader strategy to incorporate artificial intelligence across its product lineup. CEO Tim Cook has previously praised Apple Intelligence, stating that it has "changed my life" and helps save time
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.As Apple continues to integrate AI capabilities into its devices, the new iPad Air represents a significant step in making advanced technologies more accessible to a wider range of consumers. The combination of improved performance, AI features, and competitive pricing positions the new iPad Air as an attractive option for both existing iPad users and potential new customers.
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