ASUS Unveils AI-Powered Laptops with Intel Core Ultra Processors
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Asus Releases AI-Powered Zenbook S14, NUC 14 Pro AI, and ExpertBook P5405
Completing the trinity is the Asus NUC 14 Pro AI, a mini desktop PC in a 0.6-liter case. Small, it goes big on the latest Intel Core Ultra processor and up to 115 total platform TOPS performance. All the PCs will be eligible to upgrade for free to Copilot+. According to Asus, these PCs have been designed to dramatically upgrade user experience enabling workflow augmentation with productivity and streamlined creativity. The Asus Zenbook S14 will be available starting September 26, 2024, for INR 1,42,990. Meanwhile, the Asus NUC 14 Pro AI will be available worldwide from December 2024. Its pricing is expected to be confirmed closer to launch. The ExpertBook P5405 will arrive in India through Asus' partner networks in November 2024. There are great deals available on Asus laptops in the ongoing Amazon Great Indian Festival Sale 2024 with 40% off. So, upgrade your laptops now!
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ASUS Ushers in a New Era of Intel® Powered Copilot+ Computing Solutions with Their Latest Launches
India, 25 September 2024: ASUS, a Taiwanese tech giant today launched its new lineup of AI-enabled PCs powered by the latest Intel® Core™ Ultra processors (Series 2) across its consumer and commercial portfolio. The next-generation ASUS Copilot+ PCs - Zenbook S 14, ASUS NUC 14 Pro AI (Desktop), and ExpertBook P5405 - feature integrated NPU (Neural Processing Units) delivering up to 47 TOPS (Tera Operation Per Second). The new PCs are further enabled with on-device AI capabilities designed to significantly upgrade user experience, augment productivity and streamline creative workflows for users. The new launches will receive a free update to Copilot+ PC experiences, when available, with timing varying by device and region. ASUS India as an innovative PC manufacturer offers cutting-edge sustainable technology with a diverse lineup that meets the evolving users' need for durable and reliable solutions. The brand's partnership and the strategic decision to incorporate the prowess of Intel Core Ultra Processors (Series 2) is an endeavour to make computing more intuitive while retaining superior software performance across form factors. The ultra-portable ultimate Zenbook S 14 is one of the most refined AI equipped laptops, blending exquisite design with power-packed performance. The latest laptop comes with a stunning OLED display and ergonomic designs featuring premium chassis made from exclusive Ceraluminum™ - a high-tech ceramic material, the laptop seamlessly integrates high-functionality, efficiency and a design factor. The Intel software solutions are also prevalent in the commercial-focused computing solutions by ASUS. The ExpertBook P5405 is an AI-powered computing for businesses. It features cutting-edge Intel® Core™ Ultra processors (Series 2) and integrates ASUS AI ExpertMeet tools for an unparalleled AI-enhanced work experience. The ASUS NUC 14 Pro AI offers desktop capability in a compact form factor, delivering advanced AI capabilities and unmatched performance for demanding applications. ASUS NUC 14 Pro shows a sleek design that is apt for office use or edge computing as it strikes a balance between portability and power. Commenting on the launch of the Zenbook S 14, ASUS NUC 14 Pro AI and ExpertBook P5405, Mr. Eric Ou, Country Head, President and Director, Systems Group, ASUS India, said, "We at ASUS pride ourselves on being pioneers in bringing the latest technology and innovations in the country. Comprehending how AI will become a driving factor in laptop experience and align with our vision of 'Ubiquitous AI. Incredible Possibilities,' I am elated to introduce our latest innovation that delivers optimum performance in exquisite designs. Our strategic decision to integrate Intel Core Ultra Processors in our latest offerings will ensure that our users experience best-in-class AI capabilities, promised to make functioning and interface more seamless and refined." " The Intel Core Ultra 200V series of processors is an incredible new product that raises the bar on AI PC experience. With this new family of processors, we are delivering incredible performance gains across traditional and AI computing, while being up to 40 percent more efficient, yielding incredibly competitive battery life. At Intel, we're always in the pursuit of delivering the best possible user experiences and with Intel Core Ultra 200V series, we're redefining the x86 paradigm," added Santhosh Viswanathan, Vice President and Managing Director, India Region, Intel. This upcoming lineup of consumer and business PCs highlights ASUS' commitment towards making high-performance, efficiency-driven and ergonomically designed devices. The Zenbook S 14 will be available for sale starting today and the ASUS NUC 14 Pro AI will be available for sale from December 2024. The Zenbook S 14 starting at a price of INR 1,42,990 while the ASUS NUC 14 Pro AI price will be confirmed closer to the release date. On the other hand, the ASUS ExpertBook P5404 will be available in India starting November 2024 through their extensive partner network, offering businesses a powerful, secure, and sustainable solution for their computing requirements.
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ASUS Zenbook S 14 Intel-powered Copilot+ PC launched in India; ExpertBook P5405, and NUC 14 Pro AI mini PC announced
ASUS has launched its latest AI-powered PCs, equipped with Intel Core Ultra (Series 2) processors, targeting both consumers and businesses in India. The new lineup includes the Zenbook S 14, ASUS NUC 14 Pro AI (Desktop), and ExpertBook P5405, all featuring built-in Neural Processing Units (NPUs) with up to 47 TOPS (Tera Operations Per Second). These devices aim to enhance productivity and streamline creative tasks with on-device AI capabilities, and will receive updates to the ASUS Copilot+ experience when available. The Zenbook S 14 is a lightweight ultraportable laptop, measuring 1.1 cm thick and weighing just 1.2 kg. Its lid is made of Ceraluminum, combining aluminum and ceramic for improved durability. The laptop features 2,715 CNC-machined cooling vents for better airflow, ensuring optimal performance during intensive tasks. Equipped with Intel Core Ultra processors (Series 2), the Zenbook S 14 provides up to 48 NPU TOPS for robust AI performance. It includes ASUS's StoryCube app, which uses AI to streamline creative workflows by organizing scenes and generating clips easily. The laptop boasts a 3K ASUS Lumina OLED display with a 120 Hz refresh rate and a four-speaker sound system for enhanced audio-visual experiences. Additional features include AI noise cancellation and a Full HD AiSense IR camera for clear video calls. The Zenbook S 14 also offers a comprehensive selection of I/O ports, a spacious 16:10 touchpad with smart gesture support, and a long-lasting 72 Wh battery. The ExpertBook P5405 is designed for businesses and features Intel Core Ultra processors (Series 2) along with ASUS AI ExpertMeet tools. These tools improve online meetings with features such as AI transcription, translation, subtitles, and meeting summaries. With up to 47 NPU TOPS and 115 total platform TOPS, the ExpertBook P5405 is optimized for AI applications and boasts exceptional battery life, providing up to 28 hours of video playback and 20 hours of office productivity. It ensures robust security, including BIOS-level protection with Secure Boot and a Trusted Platform Module (TPM). The laptop also offers an optional SafeGuard Backup tool for secure data management and comes pre-installed with McAfee+ Premium for one year globally, starting September 2024. For support, the ExpertBook P5405 includes an international warranty covering the adapter and offers extended service packs for up to five years. The laptop is built with eco-friendly materials, using recycled aluminum and steel. ASUS also unveiled the NUC 14 Pro AI, a compact mini-PC measuring just 0.6 liters with a height of 34 mm. It incorporates the Intel Core Ultra processor (Series 2) along with CPU, GPU, and NPU, delivering up to 115 total platform TOPS and 47 TOPS from the NPU, significantly boosting AI performance compared to previous models. The NUC 14 Pro AI meets EPEAT Climate+ energy efficiency standards and features advanced thermal management for consistent performance. Security features include Secure Boot, fingerprint recognition, and TPM. It also offers built-in speakers and microphones for voice commands, alongside remote management capabilities with the ASUS Control Center and Microsoft's Windows Autopilot. The tool-less design allows for easy upgrades. Commenting on the launch, Eric Ou, Country Head, President and Director, Systems Group, ASUS India, said,
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Asus introduces Intel-powered AI-enabled PCs in consumer and commercial lineups
Asus, on 25 September 2024, launched its new range of consumer and commercial PCs powered by Intel Core Ultra processors (Series 2). The lineup includes the Zenbook S 14, Asus NUC 14 Pro AI (Desktop), and ExpertBook P5405, all featuring integrated NPUs (Neural Processing Units), which the company claims deliver up to 47 TOPS (Tera Operations per Second). The new Intel Core Ultra processors support AI-focused features, including Asus's exclusive StoryCube app, which leverages AI to simplify creative workflows. StoryCube is said to enhance digital asset management by categorising scenes and generating clips effortlessly. Asus claims the Zenbook S 14 is one of the most refined AI-equipped laptops. The device is fitted with an OLED display, refreshing at 120 Hz. For professionals working on the go, AI noise cancellation and the Full HD AiSense IR camera with AI features will ensure crystal-clear conference calls and video interactions. The ExpertBook P5405 is designed as an AI-powered computing solution for businesses. It features Intel Core Ultra processors (Series 2) and integrates Asus AI ExpertMeet tools to enhance the work experience with AI. The NUC 14 Pro AI offers desktop capabilities in a compact form factor, aiming to balance portability and power. "Our strategic decision to integrate Intel Core Ultra Processors in our latest offerings ensures that our users experience best-in-class AI capabilities, promising a more seamless and refined interface and functionality," said Eric Ou, Country Head, President, and Director, Systems Group, Asus India. The Zenbook S 14 will be available for ₹1,42,990, while the Asus NUC 14 Pro AI will be available from December 2024. The ExpertBook P5405 will be available in India starting November 2024. Published - September 25, 2024 12:19 pm IST Read Comments
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ASUS Expands AI-Enabled PC Portfolio with New Zenbook and ExpertBook
ASUS, launched its new lineup of AI-enabled PCs powered by the latest Intel® Core™ Ultra processors (Series 2) across its consumer and commercial portfolio. The next-generation ASUS Copilot+ PCs - Zenbook S 14, ASUS NUC 14 Pro AI (Desktop), and ExpertBook P5405 - feature integrated NPU (Neural Processing Units) delivering up to 47 TOPS (Tera Operation Per Second). The new PCs are further enabled with on-device AI capabilities designed to significantly upgrade user experience, augment productivity and streamline creative workflows for users. The new launches will receive a free update to Copilot+ PC experiences, when available, with timing varying by device and region.
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ASUS has launched a new lineup of AI-enabled laptops featuring Intel Core Ultra processors and Windows Copilot. The release includes the Zenbook S 14 OLED, ExpertBook P5405, and NUC 14 Pro, targeting both consumer and commercial markets.
ASUS Introduces AI-Powered Laptop Lineup
ASUS has unveiled a new range of AI-enabled laptops, marking a significant step in the evolution of personal computing. The launch features the Zenbook S 14 OLED, ExpertBook P5405, and NUC 14 Pro, all powered by Intel Core Ultra processors and equipped with Windows Copilot
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.Zenbook S 14 OLED: A Powerhouse for Consumers
The Zenbook S 14 OLED stands out as the flagship consumer model. Boasting a 14-inch 3K OLED display with a 120Hz refresh rate, it offers stunning visuals for both work and entertainment. The laptop is powered by up to an Intel Core Ultra 7 processor and features Intel Arc graphics, providing robust performance for demanding tasks
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.ExpertBook P5405: Tailored for Business Professionals
Designed for business users, the ExpertBook P5405 combines performance with durability. It features up to an Intel Core Ultra 7 processor and can be configured with up to 64GB of RAM. The laptop has undergone MIL-STD 810H testing, ensuring reliability in various environments. Notable features include a 180-degree lay-flat hinge and a physical webcam shield for enhanced privacy
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.NUC 14 Pro: Compact Yet Powerful
The NUC 14 Pro, part of ASUS's commercial lineup, is a mini PC that doesn't compromise on performance. It supports up to Intel Core Ultra 7 processors and can handle up to three 4K displays simultaneously. Despite its small form factor, it offers extensive connectivity options, including Thunderbolt 4 and Wi-Fi 6E
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.AI Integration and Windows Copilot
A key feature across all new models is the integration of Windows Copilot, Microsoft's AI assistant. This tool aims to enhance productivity by assisting with various tasks, from content creation to system management. The dedicated Copilot key on these devices provides quick access to AI-powered features
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Pricing and Availability
The Zenbook S 14 OLED is priced starting at ₹1,24,990, while the ExpertBook P5405 starts at ₹1,11,990. The NUC 14 Pro's pricing begins at ₹73,990. All models are available through ASUS's official website and authorized retail partners across India
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.Market Impact and Future Outlook
ASUS's launch of these AI-enabled devices signifies a growing trend in the PC industry towards integrating artificial intelligence into everyday computing. As AI becomes more prevalent in personal and professional settings, such devices are likely to play a crucial role in shaping the future of work and productivity.
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