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On Tue, 25 Mar, 4:05 PM UTC
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Aurora Mobile's EngageLab Upgrades Its Marketing Automation Functions with AI-Powered Features to Drive Customer Success By Investing.com
EngageLab Taking Marketing Automation to the Next Level SHENZHEN, China, March 25, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary EngageLab, a leading multi-channel engagement solution provider, has upgraded its Marketing Automation (MA) functions with AI-powered capabilities, further empowering businesses to achieve exceptional results. Revolutionizing Marketing with Key Features Tailored Journey Orchestration for Diverse Scenarios EngageLab's upgraded functions are designed to cater to various industries and use cases, including: Customer Success Stories E-commerce: A B2C platform achieved a 30% increase in conversions and significantly higher repurchase rates using personalized campaigns. Gaming: A mobile game developer boosted click-through rates by 45% and recovered 20% of churned players with behavior-triggered notifications. Education: An online curriculum designer saw a 40% increase in course completions with tailored reminders via Push and SMS. Why Choose EngageLab? Ready to transform your marketing strategy? Experience the power of EngageLab's AI-driven Marketing Automation functions today from here: https://www.engagelab.com/accounts/signup About EngageLab EngageLab, a subsidiary of Aurora Mobile (NASDAQ: JG), is a leading multi-channel engagement solution provider, unites technology and versatility to offer seamless customer interactions and marketing automation across every channel, including Email, AppPush, WebPush, OTP, SMS, WhatsApp. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses with multiple global nodes, delivering more than 1 million messages every second across various channels. For more information about EngageLab and its suite of solutions, visit www.engagelab.com. About Aurora Mobile Limited Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation. For more information, please visit https://ir.jiguang.cn/. Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as will, expects, anticipates, future, intends, plans, believes, estimates, confident and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile's strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile's strategies; Aurora Mobile's future business development, financial condition and results of operations; Aurora Mobile's ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company's filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law. Contact: marketing@engagelab.com | Website: www.engagelab.com Photos accompanying this announcement are available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/c64eb0d2-f790-4949-a4c4-357278092196 https://www.globenewswire.com/NewsRoom/AttachmentNg/c60b3da5-e5df-4d58-91b0-762a86670ad1 https://www.globenewswire.com/NewsRoom/AttachmentNg/0ad68524-179e-4023-ae2b-d12b2e80546f https://www.globenewswire.com/NewsRoom/AttachmentNg/c78a9a95-d940-4b01-ba39-bc32b59b3db0
[2]
Aurora Mobile's EngageLab Upgrades Its Marketing Automation Functions with AI-Powered Features to Drive Customer Success
EngageLab Taking Marketing Automation to the Next Level SHENZHEN, China, March 25, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, today announced that its subsidiary EngageLab, a leading multi-channel engagement solution provider, has upgraded its Marketing Automation (MA) functions with AI-powered capabilities, further empowering businesses to achieve exceptional results. Revolutionizing Marketing with Key Features Tailored Journey Orchestration for Diverse Scenarios EngageLab's upgraded functions are designed to cater to various industries and use cases, including: E-commerce: A B2C platform achieved a 30% increase in conversions and significantly higher repurchase rates using personalized campaigns. Gaming: A mobile game developer boosted click-through rates by 45% and recovered 20% of churned players with behavior-triggered notifications. Education: An online curriculum designer saw a 40% increase in course completions with tailored reminders via Push and SMS. Why Choose EngageLab? Ready to transform your marketing strategy? Experience the power of EngageLab's AI-driven Marketing Automation functions today from here: https://www.engagelab.com/accounts/signup About EngageLab EngageLab, a subsidiary of Aurora Mobile (NASDAQ: JG), is a leading multi-channel engagement solution provider, unites technology and versatility to offer seamless customer interactions and marketing automation across every channel, including Email, AppPush, WebPush, OTP, SMS, WhatsApp. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses with multiple global nodes, delivering more than 1 million messages every second across various channels. For more information about EngageLab and its suite of solutions, visit www.engagelab.com. About Aurora Mobile Limited Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation. For more information, please visit https://ir.jiguang.cn/. Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile's strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile's strategies; Aurora Mobile's future business development, financial condition and results of operations; Aurora Mobile's ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company's filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law. Photos accompanying this announcement are available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/c64eb0d2-f790-4949-a4c4-357278092196 https://www.globenewswire.com/NewsRoom/AttachmentNg/c60b3da5-e5df-4d58-91b0-762a86670ad1 https://www.globenewswire.com/NewsRoom/AttachmentNg/0ad68524-179e-4023-ae2b-d12b2e80546f
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Aurora Mobile's subsidiary EngageLab has upgraded its Marketing Automation functions with AI-powered capabilities, aiming to revolutionize customer engagement and drive business success across various industries.
Aurora Mobile Limited (NASDAQ: JG), a leading provider of customer engagement and marketing technology services in China, has announced a significant upgrade to its subsidiary EngageLab's Marketing Automation (MA) functions. The new AI-powered capabilities aim to revolutionize marketing strategies and drive customer success across various industries 12.
EngageLab's upgraded MA functions are designed to cater to diverse scenarios and industries:
E-commerce: A B2C platform reported a 30% increase in conversions and significantly higher repurchase rates using personalized campaigns.
Gaming: A mobile game developer experienced a 45% boost in click-through rates and recovered 20% of churned players through behavior-triggered notifications.
Education: An online curriculum designer saw a 40% increase in course completions with tailored reminders via Push and SMS 12.
These results demonstrate the potential of EngageLab's AI-driven marketing automation to significantly improve customer engagement and business outcomes across different sectors.
EngageLab offers seamless customer interactions and marketing automation across various channels, including:
This multi-channel approach allows businesses to build lasting relationships with customers and achieve higher conversion and retention rates 12.
EngageLab's platform is designed for high performance and scalability:
These capabilities ensure that businesses can reach their customers efficiently and effectively, regardless of scale or geographic location 12.
Founded in 2011, Aurora Mobile has established itself as a leading provider of customer engagement and marketing technology services in China. The company has evolved from its initial focus on mobile messaging services to offer a comprehensive suite of solutions, including:
These offerings are designed to help enterprises achieve omnichannel customer reach and interaction, as well as facilitate digital transformation 12.
While specific market share data is not provided, Aurora Mobile positions itself as a leader in the Chinese market for customer engagement and marketing technology services. The company's focus on innovation and performance, coupled with its first-mover advantage in mobile messaging, suggests a strong competitive position 12.
However, it's important to note that the press release contains forward-looking statements, and actual results may differ due to various risks and uncertainties in the market 12.
As businesses continue to prioritize digital engagement and data-driven marketing strategies, solutions like EngageLab's AI-powered marketing automation are likely to play an increasingly important role in shaping the future of customer interactions and marketing effectiveness.
Reference
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Aurora Mobile, a leading provider of customer engagement and marketing technology services in China, made significant impressions at The MarTech Summit and Business GoVIRTUAL Expo & Conference 2024, showcasing its innovative solutions for global enterprise expansion.
5 Sources
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Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, reports significant growth and positive feedback for its GPTBots AI-powered customer service solution.
2 Sources
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Aurora Mobile presents its no-code AI Bot platform, GPTBots, and global customer engagement platform, EngageLab, at eCommerce Expo Asia, highlighting AI applications for various industries.
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Aurora Mobile's GPTBots.ai platform integrates DeepSeek LLM for improved on-premise AI solutions and launches advanced Audio LLM capabilities, enhancing voice-driven AI interactions across industries.
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7 Sources
Aurora Mobile's CTO discusses the inclusion of JPush on Huawei's Developer Platform, highlighting the potential for enhanced user reach and improved push notification services for developers.
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