Aurora Mobile's SendCloud Boosts DHgate's Customer Communication Amid Surge in U.S. Market

Aurora Mobile's SendCloud Empowers DHgate's U.S. Market Expansion

Aurora Mobile Limited, a leading Chinese customer engagement and marketing technology services provider, has announced a significant partnership between its subsidiary SendCloud and DHgate, a major Chinese cross-border B2B marketplace 1

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. This collaboration comes at a crucial time as DHgate experiences an unprecedented surge in U.S. users, propelling it to the #2 position on the U.S. App Store Free iPhone Apps Ranking, second only to ChatGPT 2

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SendCloud's Critical Role in DHgate's Success

As DHgate faced a massive influx of users, SendCloud played a pivotal role in maintaining seamless and stable customer communication. Leveraging its robust API integration, SendCloud helped DHgate manage the increased load effectively:

1. Maintained over 90% email deliverability, ensuring consistent global user connections
2. Achieved a 99% inbox placement rate, significantly outperforming industry benchmarks
3. Boosted email open rates to 40% through optimized sender certification and domain reputation

These achievements have been crucial in nurturing DHgate's expanding customer relationships, building loyalty, and driving sustainable growth in the dynamic U.S. market 1

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EngageLab: Powering Omnichannel Solutions for Global Engagement

Building upon SendCloud's reliable email infrastructure, EngageLab, an AI-powered omnichannel customer engagement solution provider, offers an advanced platform tailored for global e-commerce challenges:

1. Unmatched Deliverability: 99% inbox placement rate through domain warm-up and BIMI certification, ensuring compliance with GDPR and DPPA
2. AI-Driven Campaigns: Tailored emails for diverse client segments, from small retailers to wholesalers
3. Global Infrastructure: 5 global nodes ensure low-latency communication for international business operations 1

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The Future of Cross-Border E-Commerce

The increasing global traction of Chinese cross-border e-commerce underscores the critical importance of seamless, AI-powered customer engagement for success. EngageLab remains committed to providing businesses with adaptive tools needed to overcome challenges in dynamic international markets 2

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About the Companies

1. DHgate: Founded in 2004, DHgate is a leading Chinese cross-border B2B marketplace connecting global buyers with Chinese manufacturers for small-batch wholesale 1

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2. Aurora Mobile: Established in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China, offering solutions such as Cloud Messaging and Cloud Marketing 2

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3. EngageLab: A world-leading AI-powered omnichannel customer engagement solution provider, supporting businesses in over 220 countries and regions, and delivering more than 1 million messages every second across various channels 1

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