25 Sources
[1]
Baidu launches two new versions of its AI model Ernie
Chinese search engine Baidu has launched two new AI models -- Ernie 4.5, the latest version of the company's foundational model first released two years ago, as well as a new reasoning model, Ernie X1. According to Reuters, Baidu claims that Ernie X1's performance is "on par with DeepSeek R1 at only half the price,", and it touts Ernie 4.5's "high EQ," allowing the model to understand memes and satire. Both models have multimodal capabilities, allowing them to process video, images, and audio, as well as text. While Baidu was one of the first Chinese companies to launch a competitor to OpenAI's ChatGPT, it has reportedly struggled to find widespread adoption. Meanwhile, the aforementioned DeepSeek recently unsettled American AI companies and investors by releasing models that were seemingly just as powerful at a much lower cost. CNBC previously reported that Baidu plans to release its next generation model, Ernie 5, later this year, with further multimodal improvements.
[2]
ERNIE 4.5 AI model by Baidu claims to match DeepSeek R1 at half the cost
The free ERNIE 4.5, EARNIE X1, and EARNIE Bot arrived ahead of schedule. Baidu, the Chinese technology giant, has announced the release of two advanced artificial intelligence (AI) models: ERNIE 4.5 (Enhanced Representation through Knowledge Integration) and ERNIE X1. The company also announced that its conversational AI platform, ERNIE Bot, is now freely accessible to all users - ahead of schedule. ERNIE 4.5 represents Baidu's latest advancement in multimodal AI modeling. The model integrates various data types -- text, images, audio, and video -- through joint modeling, enhancing its ability to comprehend and generate content across these modalities. This integration leads to improvements in understanding, generation, reasoning, and memory capabilities. Notably, ERNIE 4.5 demonstrates significant enhancements in logical reasoning and coding abilities, addressing previous challenges in these areas. In internal evaluations, ERNIE 4.5 has shown performance on par with models like DeepSeek-R1, but at approximately half the deployment cost. This cost efficiency positions ERNIE 4.5 as a competitive option for enterprises seeking advanced AI capabilities without incurring substantial expenses. ERNIE X1 is Baidu's first model specifically designed for reasoning-intensive tasks. It excels in logical inference, problem-solving, and structured decision-making, making it suitable for applications in finance, law, and data analysis. The model's architecture emphasizes understanding, planning, reflection, and evolution, aiming to provide robust reasoning capabilities while maintaining cost efficiency. Originally scheduled for a later release, Baidu's ERNIE Bot is now freely available to all users ahead of plan. This early rollout is attributed to improvements in production capacity and model optimization. By making ERNIE Bot accessible to a broader audience, Baidu aims to accelerate user engagement and gather feedback to improve its AI offerings. Baidu plans to integrate ERNIE 4.5 and ERNIE X1 across its product ecosystem, including Baidu Search and the Wenxiaoyan app. This integration aims to enhance user experience by providing more versatile and advanced AI functionalities. For enterprise users and developers, ERNIE 4.5 is now accessible via APIs on Baidu AI Cloud's Qianfan platform, with ERNIE X1 to follow soon. The release of ERNIE 4.5 and ERNIE X1 occurs amid increasing competition in the AI industry. Companies like OpenAI, Google, and DeepSeek are continually advancing their AI models. Baidu's focus on cost-effective, high-performance models reflects its strategy to meet the growing demand for scalable AI solutions in various sectors.
[3]
Baidu Releases Reasoning AI Model to Take On DeepSeek
Baidu Inc. released a new artificial intelligence model that articulates its reasoning, in an apparent bid to regain momentum against up-and-coming rivals like DeepSeek. The Ernie X1 model by China's internet search leader works similarly to DeepSeek R1 -- which shocked Silicon Valley by offering comparable performance to the world's best chatbots at a fraction of their development cost. Baidu's reasoning model excels in areas like daily dialogs, complex calculations and logical deduction, it said in a statement Sunday.
[4]
China's Baidu launches two new AI models as industry competition heats up
HONG KONG, March 16 (Reuters) - China's Baidu (9888.HK), opens new tab said on Sunday it has launched two new artificial intelligence models, the multimodal ERNIE 4.5 and a new reasoning-focused model called X1, as it vies to stand out in a fiercely competitive AI race. Chinese AI startup DeepSeek's roll-out of AI models which it says is on par with, or even better than, industry-leading models in the United States at a fraction of the cost, has roiled the industry and re-energised the global AI race. Baidu's ERNIE 4.5 model has "excellent multimodal understanding ability. It has more advanced language ability, and its understanding, generation, logic, and memory abilities are comprehensively improved," the company said. It also has "high EQ", and it is easy to understand network memes and satirical cartoons, Baidu said. One of China's earliest tech giants to launch a ChatGPT-style chatbot, Baidu has struggled to gain widespread adoption for its Ernie large language model, despite claiming performance comparable to OpenAI's GPT-4, amid fierce competition. Multimodal AI systems are capable of processing and integrating various types of data including text, video, images and audio, and can convert content across these formats. The X1 has "stronger understanding, planning, reflection, and evolution capabilities," Baidu said, adding that it is the first deep thinking model that uses tools autonomously. Reporting by Farah Master and the Beijing newsroom; Editing by Lincoln Feast. Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:Artificial Intelligence
[5]
Baidu's ERNIE launches 'signal a global AI race'
Chinese vendor says its latest foundation models will deliver performance on par with DeepSeek R1 at half the price. The launch this weekend by Baidu of a native open-source multimodal foundation model called ERNIE 4.5 and a reasoning model, ERNIE X1, could lower AI adoption barriers, intensify competition, and reshape pricing strategies across the industry, an analyst said Monday. In order for that to occur, said Thomas Randall, research lead for AI at Info-Tech Research Group, "the success of these models will depend on performance validation, developer adoption, and enterprise trust. However, they signal a global AI race where cost-efficiency and accessibility become as important as raw capability." The Chinese tech giant said in a release that the introduction of the two offerings "pushes the boundaries of multimodal and reasoning models," adding that ERNIE X1 "delivers performance on par with DeepSeek R1 at only half the price."
[6]
China's Baidu launches two new AI models as industry competition heats up
ZHEJIANG, CHINA - MARCH 16 2023: A view of the logo of ERNIE Bot, an AI chatbot service developed by Chinese search engine Baidu, March 16, 2023. China's Baidu said on Sunday it has launched two new artificial intelligence models, including a new reasoning-focused model that it said rivalled DeepSeek's model, as it vies to stand out in a fiercely competitive AI race. Chinese AI startup DeepSeek's roll-out of AI models which it says is on par with, or even better than, industry-leading models in the United States at a fraction of the cost, has roiled the industry and re-energised the global AI race. "ERNIE X1 delivers performance on par with DeepSeek R1 at only half the price," Baidu said of one of the new models. The X1 has "stronger understanding, planning, reflection, and evolution capabilities," Baidu said, adding that it is the first deep thinking model that uses tools autonomously. Baidu said its latest foundation model ERNIE 4.5 has "excellent multimodal understanding ability. It has more advanced language ability, and its understanding, generation, logic, and memory abilities are comprehensively improved." It also has "high EQ", and it is easy to understand network memes and satirical cartoons, Baidu said. One of China's earliest tech giants to launch a ChatGPT-style chatbot, Baidu has struggled to gain widespread adoption for its Ernie large language model, despite claiming performance comparable to OpenAI's GPT-4, amid fierce competition. Multimodal AI systems are capable of processing and integrating various types of data including text, video, images and audio, and can convert content across these formats.
[7]
Baidu, once China's generative AI leader, is battling to regain its position
Baidu has launched a slew of AI applications after its Ernie chatbot received public approval. Chinese tech giant Baidu has released two new artificial intelligence models as it vies to regain its leading position in the country's fiercely competitive AI space. The Baidu models launched Sunday included the company's first reasoning-focused model, as well as its first move into an open-source licensing strategy. However, experts told CNBC that while the release of the models is a positive development for Baidu, they also highlight how it is playing catch up as its Ernie bot -- one of China's earliest versions of a ChatGPT-like chatbot -- struggles to gain widespread adoption. "The new models make Baidu more competitive since the company has been lagging behind in a reasoning model release," Lian Jye Su, chief analyst at Omdia, told CNBC. A reasoning model is a large language model that breaks down tasks into smaller pieces and considers multiple approaches before generating a response. It is designed to process complex problems in a similar way to humans. Chinese startup DeepSeek upended the global AI race and transformed China's ecosystem in January when it released its R1 reasoning model, which rivaled American competitors despite costing a fraction of the price.
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Baidu delivers new LLMs ERNIE 4.5 and ERNIE X1 undercutting DeepSeek, OpenAI on cost -- but they're not open source (yet)
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Over the weekend, Chinese web search giant Baidu announced the launch of two new AI models, ERNIE 4.5 and ERNIE X1, a multimodal language model and reasoning model, respectively. Baidu claims they offer state-of-the-art performance on a variety of metrics, besting DeepSeek's non-reasoning V3 and OpenAI's GPT-4.5 (how do you like the close name match Baidu chose as well?) on several third-party benchmark tests such as the C-Eval (assessing Chinese LLM performance on knowledge and reasoning across 52 subjects), CMMLU (massive multitask language understanding in Chinese), and GSM8K (math word problems). It also claims to undercut the cost of both fellow Chinese wunderkind's DeepSeek's R1 reasoning model with ERNIE X1 by 50% and US AI juggernaut OpenAI's GPT-4.5 with ERNIE 4.5 by 99%, respectively. Yet both have some important limitations, including a lack of open source licensing in the former case (which DeepSeek R1 offers) and a far reduced context compared to the latter (8,000 tokens instead of 128,000, frankly an astonishingly low amount in this age of million-token-plus context windows. Tokens are how a large AI model represents information, with more meaning more information. A 128,000-token window is akin to a 250-page novel). As X user @claudeglass noted in a post, the small context window makes it perhaps only suitable for customer service chatbots. Baidu posted on X that it did plan to make the ERNIE 4.5 model family open source on June 30th, 2025. Baidu has enabled access to the models through its application programming interface (API) and Chinese-language chatbot rival to ChatGPT, known as "ERNIE Bot" -- it answers questions, generates text, produces creative writing, and interacts conversationally with users -- and made ERNIE Bot free to access. ERNIE 4.5: A new generation of multimodal AI ERNIE 4.5 is Baidu's latest foundation model, designed as a native multimodal system capable of processing and understanding text, images, audio, and video, and is a clear competitor to OpenAI's GPT-4.5 model released back in February 2025. The model has been optimized for better comprehension, generation, reasoning, and memory. Enhancements include improved hallucination prevention, logical reasoning, and coding capabilities. According to Baidu, ERNIE 4.5 outperforms GPT-4.5 in multiple benchmarks while maintaining a significantly lower cost. The model's advancements stem from several key technologies, including FlashMask Dynamic Attention Masking, Heterogeneous Multimodal Mixture-of-Experts, and Self-feedback Enhanced Post-Training. ERNIE X1: A deep-thinking reasoning model with tool use ERNIE X1 introduces advanced deep-thinking reasoning capabilities, emphasizing understanding, planning, reflection, and evolution. Unlike standard multimodal AI models, ERNIE X1 is specifically designed for complex reasoning and tool use, enabling it to perform tasks such as advanced search, document-based Q&A, AI-generated image interpretation, code execution, and web page analysis. The model supports a range of tools, including Baidu's academic search, business information search, and franchise research tools. Its development is based on Progressive Reinforcement Learning, End-to-End Training integrating Chains of Thought and Action, and a Unified Multi-Faceted Reward System. Access and API availability Users can now access both ERNIE 4.5 and ERNIE X1 via the official ERNIE Bot website. For enterprise users and developers, ERNIE 4.5 is now available through Baidu AI Cloud's Qianfan platform via API access. ERNIE X1 is expected to be available soon. Baidu has also announced plans to integrate ERNIE 4.5 and ERNIE X1 into its broader ecosystem, including Baidu Search and the Wenxiaoyan app. Considerations for enterprise decision-makers For CIOs, CTOs, IT leaders, and DevOps teams, the launch of ERNIE 4.5 and ERNIE X1 presents both opportunities and considerations: AI expansion and future outlook As AI development accelerates in 2025, Baidu is positioning itself as a leader in multimodal and reasoning-based AI technologies. The company plans to continue investing in artificial intelligence, data centers, and cloud infrastructure to enhance the capabilities of its foundation models. By offering a combination of powerful performance and lower costs, Baidu's latest AI models aim to provide businesses and individual users with more accessible and advanced AI tools.
[9]
China's Baidu releases new AI model to compete with DeepSeek
Chinese internet search giant Baidu released a new artificial intelligence reasoning model Sunday and made its AI chatbot services free to consumers as ferocious competition grips the sector. Technology companies in China have been scrambling to release improved AI platforms since start-up DeepSeek shocked its rivals with its open source and highly cost-efficient model in January. In a post on WeChat, Baidu announced the launch of its latest X1 reasoning model -- which the company claims performs similarly to DeepSeek's but for lower cost -- and a new foundation model, Ernie 4.5. Baidu also made its AI chatbot Ernie Bot free for individual users more than two weeks ahead of schedule. Previously, users had to pay a subscription to access the company's latest AI models via Ernie Bot. Ernie 4.5 "outperforms" U.S.-based OpenAI's GPT-4.5 model in "multiple benchmarks", while Ernie X1 features "enhanced capabilities in understanding, planning, reflection, and evolution", Baidu said. The Beijing-based company was one of China's first to roll out a generative AI platform publicly, in 2023, but rival chatbots from companies such as TikTok owner ByteDance and Moonshot AI have since gained more users. Baidu faces stiff competition in the consumer-facing AI sector where startup DeepSeek shook up the industry at home and abroad with a model that performed comparably to competitors such as U.S.-made ChatGPT, but cost much less to develop. Since then, Chinese companies and local government agencies have rushed to incorporate DeepSeek's open-source model into their work, while other technology companies have been playing catch-up. Baidu itself has integrated DeepSeek's R1 reasoning model into its search engine. In February, WeChat owner Tencent released a new AI model that it claimed answers queries faster than DeepSeek, even as it incorporated its rival's technology into its messaging platform. The same month, Alibaba, which has partnered with Apple to develop AI for the U.S. company's phones in China, said it would invest 380 billion yuan ($52 billion) in AI and cloud computing over the next three years. Alibaba this month also released a new version of its AI assistant app powered by its open-source Qwen reasoning model. Baidu has also announced plans to follow DeepSeek's lead by making its Ernie AI models open-source from June 30.
[10]
China's Baidu releases new, free AI model to compete with DeepSeek
Beijing (AFP) - Chinese internet search giant Baidu released a new artificial intelligence reasoning model Sunday and made its AI chatbot services free as ferocious competition grips the sector. Technology companies in China have been scrambling to release improved AI platforms since start-up DeepSeek shocked its rivals with its open source and highly cost-efficient model in January. Baidu announced in a WeChat post that its latest X1 reasoning model -- which the company claims performs similarly to DeepSeek's but for lower cost -- and a new foundation model, Ernie 4.5, were available via its AI chatbot Ernie Bot. Baidu also made the models free to use, more than two weeks ahead of schedule. Previously, users had to pay a monthly subscription to access the company's latest AI models. The Beijing-based company was one of China's first to roll out a generative AI platform publicly, in 2023, but rival chatbots from companies such as TikTok owner ByteDance and Moonshot AI have since gained more users. Baidu faces stiff competition in the consumer-facing AI sector where startup DeepSeek shook up the industry at home and abroad with a model that performed comparably to competitors such as US-made ChatGPT, but cost much less to develop. Since then, Chinese companies and local government agencies have rushed to incorporate DeepSeek's open-source model into their work, while other technology companies have been playing catch-up. Baidu itself has integrated DeepSeek's R1 reasoning model into its search engine. In February, WeChat owner Tencent released a new AI model that it claimed answers queries faster than DeepSeek, even as it incorporated its rival's technology into its messaging platform. The same month, Alibaba, which has partnered with Apple to develop AI for the US company's phones in China, said it would invest 380 billion yuan ($52 billion) in AI over the next three years. Alibaba this month also released a new version of its AI assistant app powered by its open-source Qwen reasoning model. Baidu has also announced plans to follow DeepSeek's lead by making its Ernie AI models open-source from June 30.
[11]
China's Baidu Launches Two New AI Models, Rivals DeepSeek R1 at Half the Price
Baidu plans to integrate ERNIE 4.5 and ERNIE X1 across its ecosystem, including Baidu Search and the Wenxiaoyan app. Chinese tech giant Baidu launched two new AI models on Sunday: ERNIE 4.5, a native multimodal model, and ERNIE X1, a deep-thinking reasoning model. The company has also made its AI chatbot, ERNIE Bot, free for individual users earlier than planned. "As a deep-thinking reasoning model with multimodal capabilities, ERNIE X1 delivers performance on par with DeepSeek R1 at only half the price. Meanwhile, ERNIE 4.5 is our latest foundation model and new-generation native multimodal model," the company said in a post on X. The company said that ERNIE 4.5 improves understanding, generation, reasoning, and memory while reducing hallucinations and enhancing logical reasoning and coding abilities. It is now available via APIs on Baidu AI Cloud's MaaS platform, Qianfan. ERNIE X1 will also be accessible on the platform soon. For enterprise users, ERNIE 4.5's input and output pricing starts at $0.55 per 1 million tokens and $2.20 per 1 million tokens, respectively. ERNIE X1's pricing starts at $0.28 per 1 million tokens for input and $1.10 per 1 million tokens for output. Baidu plans to integrate ERNIE 4.5 and ERNIE X1 across its ecosystem, including Baidu Search and the Wenxiaoyan app. Notably, Baidu was among the first in China to launch a ChatGPT-style chatbot in early 2023, with Ernie 4.0 claiming to rival OpenAI's GPT-4. However, adoption has lagged due to strong competition, especially from DeepSeek's R1 model, released last month. Meanwhile, DeepSeek plans to release its next reasoning model, the DeepSeek R2, 'as early as possible.' The company initially planned to release it in early May but is now considering an earlier timeline. The model is said to produce 'better coding' and reason in languages beyond English.
[12]
Baidu debuts its first AI reasoning model to compete with DeepSeek - SiliconANGLE
Baidu debuts its first AI reasoning model to compete with DeepSeek The Chinese search engine giant Baidu Inc. is stepping up its game in artificial intelligence with the launch of two of its most powerful models yet, including a new reasoning-focused model that it claims can outperform DeepSeek Ltd.'s R1. Baidu first debuted its Ernie series of models in 2023, before unveiling a "significant upgrade" the following year with the launch of Ernie 4.0 Turbo. Now, it's lifting the lid on Ernie X1, which is said to deliver performance on a par with DeepSeek R1 at just half the price of its rival. According to Reuters, it boasts "stronger understanding, planning, reflection and evolution capabilities", and it's also the first "deep-thinking" model that's able to use independent tools autonomously. DeepSeek has emerged as the new standard for AI model makers to beat after launching R1 just before Christmas. As a reasoning model, R1 stood out for matching the capabilities of the best U.S.-made AI models, despite its maker only spending a small fraction of the cost its rivals had spent in training it. As for Baidu's other model, Ernie 4.5, it's a more standardized, non-reasoning model that's designed to compete with OpenAI's GPT-4o, yet it boasts "excellent multimodal understanding" and has a "more advanced language ability", the company said. Its ability to understand humans, generate responses and its memory have also been improved. Multimodal AI systems are notable for their ability to process various different types of data. They can, for example, ingest text-based prompts, videos, images or audio files, and also convert content across these formats. In addition to being multimodal, Ernie 4.5 also reportedly has a "high EQ", which helps it to better understand internet memes and satirical cartoons, Baidu insisted. The emergence of DeepSeek re-energized the AI race and Baidu in particular will be optimistic that it can improve its fortunes. The company was one of the first Chinese firms to launch a ChatGPT-style AI model, but it has struggled to compete even in its domestic market, despite claiming that its earlier Ernie models are on a par with OpenAI's best. The Beijing-headquartered company faces intense competition from rival tech firms at home, including the TikTok parent company ByteDance Ltd. and Tencent Corp., whose rival chatbots have gained many more users. However, all of China's leading AI firms were upended by the dramatic debut of DeepSeek, which took the industry by storm with R1, paving the way for an era of much more affordable AI models. Since then, China's government and dozens of local companies have backed DeepSeek, integrating its model within their own products and services, leaving its rivals to play catch-up. Even Baidu has adopted DeepSeek R1, iterating the reasoning model with its iconic search engine. However, DeepSeek's rivals are determined to step up to the plate, and in February Tencent's WeChat debuted a new model that was claimed to be able to respond to queries even faster than DeepSeek. Also last month, Alibaba Group Holding Ltd. said it would be investing 380 billion yuan (around $52 billion) into its AI and cloud computing research efforts over the next three years.
[13]
Baidu debuts its first reasoning model to compete with DeepSeek - SiliconANGLE
Baidu debuts its first reasoning model to compete with DeepSeek The Chinese search engine giant Baidu Inc. is stepping up its game in artificial intelligence with the launch of two of its most powerful models yet. They include a new reasoning-focused model that it claims can outperform DeepSeek Ltd.'s R1. Baidu first debuted its Ernie series of models in 2023, before unveiling a "significant upgrade" the following year with the launch of Ernie 4.0 Turbo. Now, it's lifting the lid on Ernie X1, which is said to deliver performance on a par with DeepSeek R1 at just half the price of its rival. According to Reuters, it boasts "stronger understanding, planning, reflection and evolution capabilities", and it's also the first "deep-thinking" model that's able to use independent tools autonomously. DeepSeek has emerged as the new standard for AI model makers to beat after launching R1 just before Christmas. As a reasoning model, R1 stood out for matching the capabilities of the best U.S.-made AI models, despite its maker only spending a small fraction of the cost its rivals had spent in training it. As for Baidu's other model, Ernie 4.5, it's a more standardized, non-reasoning model that's designed to compete with OpenAI's GPT-4o, yet it boasts "excellent multimodal understanding" and has a "more advanced language ability", the company said. Its ability to understand humans, generate responses and its memory have also been improved. Multimodal AI systems are notable for their ability to process various different types of data. They can, for example, ingest text-based prompts, videos, images or audio files, and also convert content across these formats. In addition to being multimodal, Ernie 4.5 also reportedly has a "high EQ", which helps it to better understand internet memes and satirical cartoons, Baidu insisted. The emergence of DeepSeek re-energized the AI race and Baidu in particular will be optimistic that it can improve its fortunes. The company was one of the first Chinese firms to launch a ChatGPT-style AI model, but it has struggled to compete even in its domestic market, despite claiming that its earlier Ernie models are on a par with OpenAI's best. The Beijing-headquartered company faces intense competition from rival tech firms at home, including the TikTok parent company ByteDance Ltd. and Tencent Corp., whose rival chatbots have gained many more users. However, all of China's leading AI firms were upended by the dramatic debut of DeepSeek, which took the industry by storm with R1, paving the way for an era of much more affordable AI models. Since then, China's government and dozens of local companies have backed DeepSeek, integrating its model within their own products and services, leaving its rivals to play catch-up. Even Baidu has adopted DeepSeek R1, iterating the reasoning model with its iconic search engine. However, DeepSeek's rivals are determined to step up to the plate, and in February Tencent's WeChat debuted a new model that was claimed to be able to respond to queries even faster than DeepSeek. Also last month, Alibaba Group Holding Ltd. said it would be investing 380 billion yuan (around $52 billion) into its AI and cloud computing research efforts over the next three years.
[14]
Baidu just made AI cheaper: Ernie 4.5 costs 1% of GPT-4.5
Chinese tech giant Baidu has launched two new AI models, Ernie X1 and Ernie 4.5, claiming their performance rivals that of competitors OpenAI and DeepSeek while offering lower costs. The announcement was made on Saturday, ahead of a previously planned release. Ernie X1 is described as a reasoning model that delivers performance on par with DeepSeek R1 at half the cost. Baidu's multimodal foundation model, Ernie 4.5, reportedly outperforms OpenAI's GPT-4.5 in multiple benchmarks and is priced at just 1% of its competitor. Baidu's chatbot, Ernie Bot, is set to become free to the public on April 1, 2025, earlier than expected. The integration of Ernie X1 and Ernie 4.5 into Baidu's product ecosystem, including Baidu Search, is planned to occur progressively. Baidu's latest releases come as Silicon Valley evaluates the costs associated with AI models, significantly influenced by recent offerings from DeepSeek, a Chinese startup backed by the hedge fund High Flyer. DeepSeek introduced its large language model V3 in December and a reasoning model, R1, in January. These models are considered on par or superior to equivalent models from OpenAI but are priced "anywhere from 20-40x cheaper," according to Bernstein Research analysis. Baidu has provided pricing details for Ernie 4.5, stating that input token prices start at 0.004 Chinese yuan per thousand tokens, while output token prices begin at 0.016 per thousand tokens. Converting these figures to USD reveals Ernie 4.5's costs align with Baidu's claims against OpenAI's GPT-4.5, while DeepSeek's V3 slightly edges out Ernie 4.5 in pricing comparisons. In the reasoning category, Ernie X1 is the most affordable, costing under 2% of OpenAI's pricing for similar models. Early users of Ernie have provided positive feedback. Alvin Foo, a venture partner at Zero2Launch, remarked, "Been playing around with it for hours, impressive performance," in a post on X. Baidu's new models underscore the escalating competition in the AI sector between the United States and China, highlighting China's increasing inclination toward open-source solutions. Robin Li, Baidu's CEO, noted during an earnings call that "open-sourcing the best models can greatly help adoption," emphasizing that curiosity drives users to try open-source models. Baidu announced via X in February that the Ernie 4.5 series would be open-sourced starting June 30, 2025. The company declined to comment on the open-source status of the Ernie X1 model. In addition to Baidu's developments, China aims to establish itself as a global AI leader by 2030, with various models and agents emerging from new players, including Alibaba's open-source model QwQ-32B and AI agent Manus, recently released.
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Baidu's New Reasoning Model Said to Offer Same Performance as DeepSeek-R1
Baidu released two new artificial intelligence (AI) models on Sunday. First, the Ernie 4.5 is a foundation model that succeeds the company's previous generation, while the second, Ernie X1, is a reasoning-focused model. The latter is also the Chinese tech giant's first attempt at a "deep-thinking" AI model, and Baidu claims that the large language model (LLM) performs on-par with the DeepSeek-R1. Alongside the model releases, Baidu also made its AI platform Ernie Bot free to access, and users will not have to pay a premium to use the chatbot. In a press release, the Chinese tech giant announced the release of the two new AI models. Currently, only the Ernie 4.5 model has been released and is accessible via the chatbot platform, and the company said that the Ernie X1 will be available soon. Typically, AI companies introduce new models with a research paper and repository (if they're open-source), however, Baidu did not release either. The company highlighted that the Ernie 4.5 will be open-sourced on June 30 with source code and model weights made available to developers. No such announcement has been made about the reasoning model. Ernie 4.5 is a natively multimodal AI model with the ability to understand text, images, audio, and videos. This means users can upload these file formats as input and ask the AI queries about them. The company also said that the language capabilities of the model are being enhanced and it can now better respond to conversational messages as well as reasoning and memory-based queries. Ernie 4.5 can also understand contextual content such as memes, satire, and others. As for performance, Baidu claimed that its latest foundation model outperforms GPT-4.5 across various benchmarks, and is priced at one percent of GPT-4.5. The performance metrics are based on the company's internal testing. Apart from the AI platform, Ernie 4.5 is also available via application programming interfaces on Baidu AI Cloud's MaaS platform Quianfan. On pricing, Baidu said that Ernie 4.5 input prices start at CNY 0.004 (roughly Rs. 0.04) per thousand tokens, and the output prices are set at CNY 0.016 (roughly Rs. 0.19) per thousand tokens. Coming to Ernie X1, the company claimed that the multimodal reasoning model comes with the capability of tool use and excels in parameters such as Chinese knowledge Q&A, literary creation, manuscript writing, dialogue, logical reasoning, and complex mathematics. Some of the tools it supports include advanced search, image understanding, document understanding, image generation, code interpretation, webpage reading, TreeMind mapping, and more. The company said that its first reasoning model was trained using progressive reinforcement learning (RL), an end-to-end training approach, and a unified multi-faceted reward system. Just like DeepSeek-R1, it also comes with a visible chain of thought (CoT). While Ernie X1 is not available on the Quianfan Platform, once it is released, its input prices will be kept at CNY 0.002 (roughly Rs. 0.02) and output prices at CNY 0.008 (roughly Rs. 0.09) per thousand tokens, respectively.
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China's Baidu Takes on DeepSeek With New AI Model
Baidu said in a statement Sunday that it had released ERNIE 4.5 -- its native multimodal foundation model -- and ERNIE X1, the "deep-thinking reasoning model with multimodal capabilities" that the company says rivals DeepSeek's super-efficient open-source AI model. Both models, the Chinese company said, are free for individual users of its chatbot. ERNIE X1, Baidu said, "possesses enhanced capabilities in understanding, planning, reflection, and evolution." The deep-thinking reasoning model, Baidu said, excels in areas including dialogue, logical reasoning and complex calculations. DeepSeek threw markets in disarray earlier this year when the Chinese startup released its own open-source AI model that performed as well as OpenAI's ChatGPT and were built at a fraction of the cost using less advanced chips. Baidu's U.S.-listed shares are up around 1% in premarket trading Monday and have lost almost 10% of their value in the 12 months through Friday.
[17]
China's Baidu releases new AI model to compete with DeepSeek
Chinese internet search giant Baidu released a new artificial intelligence reasoning model Sunday and made its AI chatbot services free to consumers as ferocious competition grips the sector. Technology companies in China have been scrambling to release improved AI platforms since start-up DeepSeek shocked its rivals with its open source and highly cost-efficient model in January. In a post on WeChat, Baidu announced the launch of its latest X1 reasoning model -- which the company claims performs similarly to DeepSeek's but for lower cost -- and a new foundation model, Ernie 4.5. Baidu also made its AI chatbot Ernie Bot free for individual users more than two weeks ahead of schedule. Previously, users had to pay a subscription to access the company's latest AI models via Ernie Bot. Ernie 4.5 "outperforms" US-based OpenAI's GPT-4.5 model in "multiple benchmarks", while Ernie X1 features "enhanced capabilities in understanding, planning, reflection, and evolution", Baidu said. The Beijing-based company was one of China's first to roll out a generative AI platform publicly, in 2023, but rival chatbots from companies such as TikTok owner ByteDance and Moonshot AI have since gained more users. Baidu faces stiff competition in the consumer-facing AI sector where startup DeepSeek shook up the industry at home and abroad with a model that performed comparably to competitors such as US-made ChatGPT, but cost much less to develop. Since then, Chinese companies and local government agencies have rushed to incorporate DeepSeek's open-source model into their work, while other technology companies have been playing catch-up. Baidu itself has integrated DeepSeek's R1 reasoning model into its search engine. In February, WeChat owner Tencent released a new AI model that it claimed answers queries faster than DeepSeek, even as it incorporated its rival's technology into its messaging platform. The same month, Alibaba, which has partnered with Apple to develop AI for the US company's phones in China, said it would invest 380 billion yuan ($52 billion) in AI and cloud computing over the next three years. Alibaba this month also released a new version of its AI assistant app powered by its open-source Qwen reasoning model. Baidu has also announced plans to follow DeepSeek's lead by making its Ernie AI models open-source from June 30.
[18]
Baidu Says Its New AI Is Smarter Than DeepSeek's -- And Costs Half As Much: 'Excellent Multimodal Understanding Ability' - Baidu (NASDAQ:BIDU)
As the AI race intensifies, Baidu, Inc. BIDU has positioned itself as a serious contender by launching two new models it says rival top competitors. What Happened: On Sunday, Baidu unveiled ERNIE X1 and ERNIE 4.5, the latest iterations of its artificial intelligence models designed to compete in a landscape dominated by players like OpenAI and DeepSeek, reported Reuters. "ERNIE X1 delivers performance on par with DeepSeek R1 at only half the price," Baidu said in a statement, describing it as a "reasoning-focused" model with superior capabilities in understanding, planning, reflection, and evolution. The company also said that it's the first "deep thinking" model to use tools autonomously. See Also: Apple Reportedly Fights UK Government's 'Unacceptable' Encryption Order Behind Closed Doors -- No Press Or Public Allowed ERNIE 4.5 reportedly features "excellent multimodal understanding ability," meaning it can process and generate across text, image, audio, and video formats. Baidu said its language, memory, logic, and content-generation skills are all "comprehensively improved." The company also touted its model's emotional intelligence: "It has high EQ. It can understand memes and satirical cartoons," Baidu added. Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox. Why It's Important: The new models come at a time when DeepSeek has disrupted the global AI race by releasing high-performance models at significantly lower costs than U.S. rivals. Although Baidu was one of China's first tech giants to launch a ChatGPT-style chatbot, widespread adoption has been elusive, the report noted. Last month, Baidu's market value dropped by $2.4 billion following the absence of its founder, Robin Li, from a significant meeting with Chinese President Xi Jinping. Baidu's Q4 earnings report revealed a 2% decline in revenue year-on-year, although it surpassed analyst expectations. Check out more of Benzinga's Consumer Tech coverage by following this link. Photo by testing on Shutterstock Read Next: Apple, Amazon, Samsung, And Nintendo: What Tech Marvels Are These Giants Cooking In 2025 Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. BIDUBaidu Inc$93.90-0.38%Stock Score Locked: Want to See it? Benzinga Rankings give you vital metrics on any stock - anytime. Reveal Full ScoreEdge RankingsMomentum56.92Growth7.04Quality49.92Value93.41Price TrendShortMediumLongOverviewMarket News and Data brought to you by Benzinga APIs
[19]
Baidu unveils ERNIE 4.5 and X1 AI models with multimodal and reasoning capabilities
Baidu, a major AI and internet company, has unveiled its latest foundation models: ERNIE 4.5, a native multimodal model, and ERNIE X1, a deep-thinking reasoning model. The company noted that this launch highlights its focus on advancing next-generation AI technologies. Baidu said the release of ERNIE 4.5 and ERNIE X1 marks a "significant milestone in pushing the boundaries of multimodal and reasoning models," providing "advanced capabilities at a more accessible price point." These models will integrate into Baidu's ecosystem, including Baidu Search and the Wenxiaoyan app, to improve experiences for a wide range of users. ERNIE 4.5, built solely by Baidu, is a next-gen multimodal model. It processes text, images, audio, and video, showing strong comprehension skills. Baidu reported enhancements in understanding, generation, reasoning, and memory, with better hallucination prevention, logical reasoning, and coding abilities. The model grasps internet memes and satirical cartoons effortlessly, thanks to its contextual awareness. Baidu added that ERNIE 4.5 outperforms GPT-4.5 in multiple benchmarks while costing just 1% of GPT-4.5's price. Key technologies driving this include "FlashMask" Dynamic Attention Masking, Heterogeneous Multimodal Mixture-of-Experts, Spatiotemporal Representation Compression, Knowledge-Centric Training Data Construction, and Self-Feedback Enhanced Post-Training. ERNIE X1, Baidu's first multimodal deep-thinking reasoning model, excels in understanding, planning, reflection, and evolution. It handles Chinese Q&A, literary creation, manuscript writing, dialogue, logical reasoning, and complex calculations. Baidu highlighted its tool-use capabilities, supporting advanced search, document Q&A, image understanding, AI image generation, code interpretation, webpage reading, TreeMind mapping, Baidu academic search, business information search, and franchise information search. Its strengths come from the Progressive Reinforcement Learning Method, End-to-End Training Integrating Chains of Thought and Action, and a Unified Multi-Faceted Reward System, Baidu explained. Baidu also announced that ERNIE Bot is now free for individual users ahead of its planned April 1 rollout, a shift noted earlier this year. Both models are accessible at no cost on the ERNIE Bot website. Baidu expects 2025 to be a key year for AI progress. The company stated,
[20]
Baidu's ChatGPT-Style AI Bot Aims to Target Rivals by Dropping Fees for Ernie Bot
Baidu has launched a free AI chatbot, following on from the success of low-cost DeepSeek. Credit: Smith Collection/Gado, Getty Images. Chinese search engine giant Baidu has announced that it will make its artificial intelligence chatbot Ernie free in April, as rising domestic competition in the industry intensifies. The AI service, which was first launched in March 2023, has struggled to capture widespread attention across the country despite being one of the first movers after the release of OpenAI's ChatGPT. Baidu's Free Ernie Bot Ernie Bot will be available on desktop and mobile platforms free of charge starting April 1, Baidu said in a news release . The free launch coincides with significant upgrades for the chatbot's model, which Baidu says beats OpenAI's ChatGPT in various benchmarks. Baidu said Ernie 4.5 exhibits "comprehensive improvements in understanding, generation, reasoning, and memory." The new model also has improved its intelligence and contextual awareness, "effortlessly understanding internet memes, satirical cartoons, and more." Baidu said its latest model outperforms GPT-4.5 in multiple benchmarks while being priced at just "1% of GPT-4.5." Rising Chinese Competition Baidu's launch follows a trend in low-cost AI competition within China, notably with the launch of DeepSeek, which rattled the industry with its open-source and low-cost model that rivaled leading U.S. firms. The open-source nature of DeepSeek's model has also led to its widespread adoption across various industries in China, including automotive and healthcare. Despite being one of the early launchers for its AI bot, Baidu has struggled to ramp up the number of users compared to its domestic competitors. Baidu said that Ernie AI models will be open-source starting in June 2025. This will allow developers worldwide to use and modify the model for any application or industry. The Impact of Open-Source AI China's renewed focus on cost-effective and open-source AI solutions is challenging established players and prompting a reevaluation of strategies worldwide. DeepSeek's success has amplified the potential of open-source, lowering entry barriers for individuals and smaller organizations that may lack substantial resources. The accessibility of open-source allows independent developers and researchers to utilize advanced AI models without the financial burden of proprietary software licenses. In 2017, China launched 'The Next Generation AI Development Plan,' which aims to establish the country as a global hub for AI innovation by 2030.
[21]
China's AI Showdown: Can Baidu's Ernie X1 Take Down DeepSeek?
With a grand evolution and immense esteem, the AI industry continued to catch on. When hearing of AI, the first term that appears in the minds of many is the AI models. Currently, Baidu's AI model, ERNIE X1, is gaining attention while competing with DeepSeek AI. Alongside the magnificent entry of ERNIE X1, Baidu released another model, ERNIE 4.5. These two models of Chinese tech tycoons' have turned up the heat amongst other rivalries. Well, there's a lot more news circulating on this topic. Excited to know the root story? Sit back, relax, and read more updates on Ernie X1 Features below.
[22]
China's Baidu launches two new AI models as industry competition heats up
HONG KONG (Reuters) - China's Baidu said on Sunday it has launched two new artificial intelligence models, the multimodal ERNIE 4.5 and a new reasoning-focused model called X1, as it vies to stand out in a fiercely competitive AI race. Chinese AI startup DeepSeek's roll-out of AI models which it says is on par with, or even better than, industry-leading models in the United States at a fraction of the cost, has roiled the industry and re-energised the global AI race. Baidu's ERNIE 4.5 model has "excellent multimodal understanding ability. It has more advanced language ability, and its understanding, generation, logic, and memory abilities are comprehensively improved," the company said. It also has "high EQ", and it is easy to understand network memes and satirical cartoons, Baidu said. One of China's earliest tech giants to launch a ChatGPT-style chatbot, Baidu has struggled to gain widespread adoption for its Ernie large language model, despite claiming performance comparable to OpenAI's GPT-4, amid fierce competition. Multimodal AI systems are capable of processing and integrating various types of data including text, video, images and audio, and can convert content across these formats. The X1 has "stronger understanding, planning, reflection, and evolution capabilities," Baidu said, adding that it is the first deep thinking model that uses tools autonomously. (Reporting by Farah Master and the Beijing newsroom; Editing by Lincoln Feast.)
[23]
Baidu, Inc. Unveils ERNIE 4.5 and Reasoning Model ERNIE X1, Makes ERNIE Bot Free Ahead of Schedule
Baidu, Inc. launched its latest foundation models, including native multimodal foundation model ERNIE 4.5 and deep-thinking reasoning model ERNIE X1. Both models are now freely accessible to individual users through ERNIE Bot's official website. The launch of ERNIE 4.5and ERNIE X1 marks a significant milestone in pushing the boundaries of multimodal and reasoning models, offering advanced capabilities at a more accessible price point. It also underscores Baidu's commitment to continued investment in developing smarter and more powerful next-generation foundation models. Baidu also plans to progressively integrate both ERNIE 4.5 & X1 into its product ecosystem. This integration will include Baidu Search, the Wenxiaoyan app, and other offerings, delivering a more versatile and enhanced experience to a broader base of individual users. With the addition of ERNIE 4. 5 and ERNIE Bot is being made free to the public ahead of schedule. Earlier this year, the company announced a plan that ERNIE Bot would become fully-free to individual users starting April 1. For enterprise users and developers, ERNIE 4.5 is now accessible via APIs on Baidu AI Cloud's MaaS platform Qianfan, while ERNIE X1 is set to be available on the platform soon. ERNIE 4.5: Baidu's New Generation Native Multimodal Foundation Model: ERNIE 4.5 are Baidu's new generation native multimodal foundation model independently developed by the company. It achieves collaborative optimization through joint modeling of multiple modalities, demonstrating exceptional multimodal comprehension capabilities. With refined language skills, it exhibits comprehensive improvements in understanding, generation, reasoning and memory, along with notable enhancements in hallucination prevention, logical reasoning, and coding abilities. ERNIE 4. 5's multimodal capabilities are evident in its ability to integrate and understand text, images, audio, and video content. ERNIE 4.7 also possesses strong intelligence and contextual awareness, effortlessly understanding internet memes, logical reasoning, and more. As Baidu's latest foundation model and native multimodal model, ERNIE 4. 5 outperforms GPT-4.5 in multiple benchmarks while priced at just 1% of GPT-4.5. The significant enhancements in ERNIE 4.5's capabilities are attributed to several key technologies including "FlashMask" Dynamic attention Masking, Heterogeneous Multimodal Mixture-of- Experts, Spatiotemporal Representression, Knowledge-Centric Training Data Construction, Self-feedback Enhanced Post-Training. ERNIE X1: Baidu's New Deep-Thinking Reasoning Model: ERNIE X1 possesses enhanced capabilities in understanding, planning, reflection, and evolution. As Baidu's first multimodal deep-thinking reasoning model capable of tool use, X1 also excels in Chinese knowledge Q&A, literature creation, manuscript writing, dialogue, logical reasoning, and complex calculations. Enterprise users and developers can directly access ERNIE 4.5' API through Baidu AI Cloud's Qianfan Foundation Model Platform, with input prices starting as low as RMB 0.004 per thousand tokens and output prices at RMB 0.016 per thousand tokens. ERNIE X1 will soon be available on the Qianfan Platform, with input prices as low as RMB 0., 0.002 per thousand tokens and output prices as low as RMB0.008 per thousand tokens.
[24]
China's Baidu releases new, free AI model to compete with DeepSeek
BEIJING (AFP) - Chinese internet search giant Baidu released a new artificial intelligence reasoning model Sunday and made its AI chatbot services free as ferocious competition grips the sector. Technology companies in China have been scrambling to release improved AI platforms since start-up DeepSeek shocked its rivals with its open source and highly cost-efficient model in January. Baidu announced in a WeChat post that its latest X1 reasoning model - which the company claims performs similarly to DeepSeek's but for lower cost - and a new foundation model, Ernie 4.5, were available via its AI chatbot Ernie Bot. Baidu also made the models free to use, more than two weeks ahead of schedule. Previously, users had to pay a monthly subscription to access the company's latest AI models. The Beijing-based company was one of China's first to roll out a generative AI platform publicly, in 2023, but rival chatbots from companies such as TikTok owner ByteDance and Moonshot AI have since gained more users. Baidu faces stiff competition in the consumer-facing AI sector where startup DeepSeek shook up the industry at home and abroad with a model that performed comparably to competitors such as US-made ChatGPT, but cost much less to develop. Since then, Chinese companies and local government agencies have rushed to incorporate DeepSeek's open-source model into their work, while other technology companies have been playing catch-up. Baidu itself has integrated DeepSeek's R1 reasoning model into its search engine. In February, WeChat owner Tencent released a new AI model that it claimed answers queries faster than DeepSeek, even as it incorporated its rival's technology into its messaging platform. The same month, Alibaba, which has partnered with Apple to develop AI for the US company's phones in China, said it would invest CNY380 billion (USD52 billion) in AI over the next three years. Alibaba this month also released a new version of its AI assistant app powered by its open-source Qwen reasoning model.
[25]
China's Baidu launches artificial intelligence model to rival DeepSeek
AFP - Chinese internet search giant Baidu released a new artificial intelligence (AI) reasoning model yesterday and made its AI chatbot services free to consumers as ferocious competition grips the sector. Technology companies in China have been scrambling to release improved AI platforms since start-up DeepSeek shocked its rivals with its open source and highly cost-efficient model in January. In a post on WeChat, Baidu announced the launch of its latest X1 reasoning model - which the company claims performs similarly to DeepSeek's but for lower cost - and a new foundation model, Ernie 4.5. Baidu also made its AI chatbot Ernie Bot free for individual users more than two weeks ahead of schedule. Previously, users had to pay a subscription to access the company's latest AI models via Ernie Bot. Ernie 4.5 "outperforms" United States (US)-based OpenAI's GPT-4.5 model in "multiple benchmarks", while Ernie X1 features "enhanced capabilities in understanding, planning, reflection, and evolution", Baidu said. The Beijing-based company was one of China's first to roll out a generative AI platform publicly, in 2023, but rival chatbots from companies such as TikTok owner ByteDance and Moonshot AI have since gained more users. Baidu faces stiff competition in the consumer-facing AI sector where startup DeepSeek shook up the industry at home and abroad with a model that performed comparably to competitors such as US-made ChatGPT, but cost much less to develop. Since then, Chinese companies and local government agencies have rushed to incorporate DeepSeek's open-source model into their work, while other technology companies have been playing catch-up. Baidu itself has integrated DeepSeek's R1 reasoning model into its search engine. In February, WeChat owner Tencent released a new AI model that it claimed answers queries faster than DeepSeek, even as it incorporated its rival's technology into its messaging platform.
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Baidu introduces two new AI models, ERNIE 4.5 and ERNIE X1, boasting improved performance and cost-efficiency. The launch intensifies competition in the global AI market, particularly against emerging players like DeepSeek.
Chinese tech giant Baidu has launched two new artificial intelligence models, ERNIE 4.5 and ERNIE X1, in a move that signals an intensification of the global AI race. These models aim to challenge competitors with improved performance and cost-efficiency 1.
ERNIE 4.5, the latest version of Baidu's foundational model, boasts significant improvements in multimodal AI capabilities. The model can process and integrate various types of data, including text, images, audio, and video 4. Key features include:
Baidu claims that ERNIE 4.5's performance is on par with models like DeepSeek-R1 but at approximately half the deployment cost 2.
ERNIE X1 is Baidu's first model specifically designed for reasoning-intensive tasks. Its key attributes include:
The introduction of these models comes at a time of increasing competition in the AI industry:
Cost-Efficiency: Baidu's claim of matching DeepSeek R1's performance at half the cost could reshape pricing strategies across the industry 5.
Accessibility: ERNIE Bot, Baidu's conversational AI platform, is now freely available to all users ahead of schedule 2.
Integration: Baidu plans to incorporate ERNIE 4.5 and X1 across its product ecosystem, including Baidu Search and the Wenxiaoyan app 2.
Developer Access: ERNIE 4.5 is now accessible via APIs on Baidu AI Cloud's Qianfan platform, with ERNIE X1 to follow soon 2.
The success of these models could potentially lower AI adoption barriers and intensify competition in the global AI market. Thomas Randall, research lead for AI at Info-Tech Research Group, notes that "the success of these models will depend on performance validation, developer adoption, and enterprise trust" 5.
As Baidu continues to develop its AI capabilities, with plans to release ERNIE 5 later this year 1, the global AI race is set to become increasingly competitive, with cost-efficiency and accessibility becoming as crucial as raw capability.
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