Baidu's AI Ambitions Face Challenges Amid Revenue Decline and Competitive Pressures

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On Tue, 18 Feb, 4:04 PM UTC

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Baidu reports mixed Q4 results with declining revenue but growing AI Cloud business. The company faces challenges in its core advertising segment while betting on AI investments for future growth.

Baidu's Q4 2024 Financial Performance

Baidu, the Chinese internet search giant, reported mixed results for the fourth quarter of 2024. While the company beat analyst expectations on some metrics, it faced challenges in its core business. Revenue declined 2.4% year-over-year to RMB 34.12 billion ($4.70 billion), marking the third consecutive quarter of revenue decline 15. However, this was better than the anticipated 5% drop 5.

Despite the revenue decline, Baidu's net profit doubled to RMB 5.19 billion from RMB 2.60 billion in the same period last year, surpassing analyst estimates 5. The company's adjusted earnings per ADS of $2.63 also beat the consensus estimate of $1.78 2.

AI Cloud Growth and Core Business Challenges

Baidu's AI Cloud business demonstrated strong momentum, with revenue growth accelerating to 26% year-over-year in Q4 25. This growth helped offset the softness in the company's online marketing business, which saw a 7% decline in revenue 12. The AI Cloud segment's performance is seen as a positive indicator of Baidu's strategic shift towards AI-focused operations.

However, the company's core search advertising business continues to face pressures. Online marketing revenue, which includes search advertising, has now declined for three consecutive quarters 3. This trend highlights the challenges Baidu faces in its traditional business model amid changing market dynamics and increased competition.

AI Investments and Future Outlook

Baidu's co-founder and CEO, Robin Li, emphasized that 2024 marked a pivotal year in the company's transformation from an internet-centric to an AI-first business 2. The company is making significant investments in AI technologies, including its ERNIE language model and Ernie Bot chatbot.

In a strategic move to drive adoption, Baidu announced plans to make Ernie Bot free for all users and open-source its upcoming ERNIE 4.5 series 4. This decision comes as Baidu faces increasing competition in the AI space from companies like ByteDance, Alibaba, and emerging players like DeepSeek 3.

Autonomous Driving and Other Initiatives

Baidu continues to invest in its autonomous driving technology, Apollo Go. The robotaxi service completed 1.1 million rides in Q4, up 36% year-over-year 3. The company is exploring asset-light operating models and international expansion for this segment 4.

Market Reaction and Analyst Perspectives

Despite the mixed results and growth in AI-related segments, Baidu's stock price declined following the earnings report 13. Some analysts, however, remain optimistic about the company's long-term prospects. Benchmark analyst Fawne Jiang maintained a Buy rating on Baidu stock, citing the potential for accelerating adoption of generative AI in China and Baidu's position as a key beneficiary of this trend 4.

Challenges and Competition

Baidu faces significant challenges in the highly competitive Chinese tech landscape. The company's absence from a recent tech symposium attended by other major industry players raised questions 3. Additionally, Baidu's Ernie Bot has seen its popularity fade slightly, ranking fourth among Chinese chatbots in January 2025, behind offerings from ByteDance and DeepSeek 5.

As Baidu navigates these challenges, the company remains focused on its AI investments, expecting them to deliver more significant results in 2025 2. The success of these initiatives will be crucial for Baidu's future growth and its ability to compete in the rapidly evolving AI and technology sectors.

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