Bitcoin Miner MARA Holdings Partners with Starwood to Build AI Data Centers with 1GW Capacity

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MARA Holdings, one of the largest U.S. Bitcoin miners, announced a strategic partnership with Barry Sternlicht's Starwood Capital Group to convert existing mining sites into AI-focused data centers. The joint venture targets 1 gigawatt of immediate IT capacity with potential expansion to 2.5 gigawatts, marking a significant Bitcoin miner to AI pivot as the company reported a $1.7 billion quarterly loss.

MARA Holdings Announces Major Partnership to Transform Mining Infrastructure

MARA Holdings has unveiled a strategic partnership with Starwood Capital Group to convert select Bitcoin mining facilities into infrastructure supporting AI workloads and cloud services

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. The joint venture with Starwood Digital Ventures targets approximately 1 gigawatt of near-term IT capacity, with a pathway to exceed 2.5 gigawatts over time

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. Under the agreement, Starwood Digital Ventures will lead design, tenant sourcing, construction, and facility operations, while MARA Holdings contributes its existing sites

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. The companies will have joint ownership of related projects, prioritizing sites with access to cost-efficient energy sources and scalable facilities with strong interconnection positions.

Source: Seeking Alpha

Source: Seeking Alpha

Strategic Shift Amid $1.7 Billion Quarterly Loss

The partnership announcement comes as MARA Holdings reported a fourth quarter 2025 net loss of $1.71 billion, or $4.52 per diluted share, compared with net income of $528.3 million in the same period a year earlier

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. The company's earnings took a $1.5 billion hit from fair value markdown on its Bitcoin holdings as the cryptocurrency tumbled 23% during the quarter, dropping from around $114,300 on September 30 to roughly $88,800 on December 31

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. CEO Fred Thiel stated that MARA is "no longer simply a Bitcoin miner" but is building "an energy-dominant digital infrastructure platform"

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. The company plans to adopt an opportunistic approach, leveraging Bitcoin holdings to enhance financial flexibility where appropriate

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Source: Cointelegraph

Source: Cointelegraph

Converting Bitcoin Mining Sites into High-Performance Computing Hubs

The Starwood Capital Group partnership allows MARA to convert Bitcoin mining facilities into hyperscale data centers capable of serving enterprise and AI workloads, transforming "power certainty into capacity certainty," according to Fred Thiel

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. MARA can elect to hold between 10% and 50% equity in each joint venture, while Starwood will act as managing member

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. Barry Sternlicht noted in an interview that the firm evaluated many miners to determine which was actionable, focusing on how fast projects could launch and their locations

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. The partnership aims to scale campuses into digital infrastructure that can shift computing power between mining and AI depending on pricing and demand

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Source: Bloomberg

Source: Bloomberg

Industry-Wide Pressure Drives Diversification Strategies

Bitcoin miners have emerged as a significant cohort among major AI data center providers due to their access to cheap, readily available energy sources and sites that can be converted into higher-tier data centers for AI applications

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. Stock-market investors have rewarded Bitcoin miners that have jumped into the AI pivot, with companies like IREN Ltd., TeraWulf Inc., and Cipher Mining Inc. seeing share price surges over the last year

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. Large-scale miners face rising pressure from shareholders to accelerate the transition to becoming a digital infrastructure provider. Activist investor Starboard has built a large position in Riot Platforms, pushing the miner to develop AI projects more aggressively

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Market Response and Path to AI Revenue

MARA shares closed at $8.45 on Thursday, down 1.4%, before rising to $9.62 in after-hours trading, a gain of about 13.9%

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. Shares surged 15.50% in pre-market trade on Friday

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. However, analysts note that until signed hyperscale or enterprise leases with disclosed economics emerge, MARA will still trade primarily as a Bitcoin price proxy because mining remains the most observable driver of near-term cash flows

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. Ram Kumar, core contributor at OpenLedger, described the move as strategically meaningful because it shifts MARA from "hashrate and Bitcoin price beta" toward "power-to-compute monetization"

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. For MARA to generate meaningful AI revenue, strategies for GPU procurement and power allocation need finalization, with clear guidance on the power distribution ratio between Bitcoin mining and high-performance computing essential for investors to model demand accurately

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