Brave Search Introduces AI Chat for Follow-Up Queries, Enhancing User Experience

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Brave has launched an AI chat feature for its search engine, allowing users to ask follow-up questions after initial queries, combining the strengths of traditional search and AI chatbots.

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Brave Introduces AI Chat Mode for Enhanced Search Experience

Brave, the San Francisco-based software company, has rolled out a new artificial intelligence (AI) feature for Brave Search, introducing an AI chat mode that allows users to ask follow-up questions in a chat-like interface 1. This development, announced on Thursday, builds upon the company's earlier "Answer with AI" feature, which provides AI-generated summaries for initial search queries 2.

How the New AI Chat Mode Works

The AI chat mode appears as a thin text field at the bottom of the 'Answer with AI' section. When users enter an additional query, a separate chat interface opens above the search page, where the AI responds to follow-up questions 1. This feature enables users to delve deeper into topics without initiating new searches, creating a more seamless and interactive search experience.

Key Features and User Experience

Brave's new AI chat mode offers several notable features:

  1. Multiple follow-up queries: Users can ask as many follow-up questions as they like, allowing for in-depth exploration of topics 1.
  2. Fast processing: The interface boasts minimal design with quick inference time and processing speed 1.
  3. Source transparency: The chatbot displays reference websites for its information sources 1.
  4. Fact-checking reminder: Users receive a warning to verify critical facts 1.
  5. User interaction options: The feature allows users to copy responses, provide feedback, and easily share generated responses 1.

Privacy and Data Handling

Brave emphasizes that the AI feature maintains all the privacy protections of its search engine. The company states that it does not profile users or store their queries, and conversations with the AI are kept private and not stored 1. This approach aligns with Brave's commitment to user privacy and data protection.

Technology Behind the Feature

The AI chat mode is powered by a combination of Brave's internal Large Language Model (LLM) and third-party AI models 1. To ensure grounded responses and reduce the risk of AI hallucination, the data is sourced from Brave Search results 12.

Brave Search's Growing Influence

Brave Search has been gaining traction since its release in 2022. The company revealed that it now serves more than 36 million queries per day, with its Answer with AI tool generating over 11 million answers daily 2. This significant usage indicates growing user adoption and trust in Brave's privacy-focused search engine.

Comparison with Competitors

Brave's new feature sets it apart from major competitors like Google. While Google offers "AI Overviews" similar to Brave's "Answer with AI" summaries, it does not provide a way for users to ask additional questions based on an initial query 2. This distinction gives Brave a unique edge in combining traditional search capabilities with AI-powered conversational features.

Implications for the Search Engine Landscape

By integrating AI chat functionality into its search engine, Brave is bridging the gap between traditional search engines and AI chatbots. This approach could potentially reshape user expectations for online search experiences, pushing other search providers to develop similar features to remain competitive in the evolving digital landscape.

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