Brisk It Unveils Affordable AI-Powered Smart Grill at CES 2025

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Brisk It introduces the Zelos-450, a $399 smart grill with AI capabilities, making advanced grilling technology more accessible to consumers.

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Brisk It Introduces Affordable AI-Powered Grill

At CES 2025, Brisk It unveiled its latest innovation in smart grilling technology: the Zelos-450 smart grill. This new product aims to make AI-assisted grilling more accessible to consumers with its competitive price point of $399

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Advanced AI Features

The Zelos-450 comes equipped with Brisk It's updated Vera 2.0 AI platform, which offers several enhanced features:

  1. Image Recognition: Users can snap pictures of ingredients, dishes, or recipes, and the AI will provide meal planning suggestions and cooking instructions

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  2. Personalized Recipes: The AI can construct customized recipes based on user preferences, allergies, and available ingredients

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  3. Real-time Cooking Adjustments: Vera 2.0 can make dynamic changes to the cooking process, compensating for user errors such as forgetting to baste or spritz

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Grill Specifications

The Zelos-450 boasts impressive hardware features:

  • 450 square inches of cooking space
  • Temperature range of 180°F to 500°F, suitable for smoking, baking, roasting, and searing
  • Wood pellet fuel system for authentic wood-fired flavor
  • Wi-Fi connectivity for remote monitoring and control

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Market Positioning

Priced at $399, the Zelos-450 represents a significant step towards making smart grilling technology more affordable. This price point is substantially lower than Brisk It's previous models, which started at $849.99, and competitors like Traeger, whose Wi-Fi-enabled grills begin at $800

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User Experience

The Zelos-450 is designed to simplify the grilling process for both novice and experienced users. The companion app allows for easy recipe selection, grill control, and monitoring. Users can receive real-time notifications and cooking progress updates on their smartphones

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Industry Impact

The introduction of the Zelos-450 could potentially disrupt the smart grill market by offering advanced AI features at a more accessible price point. This move may pressure competitors to reconsider their pricing strategies or accelerate the development of similar AI-powered features

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Availability

The Brisk It Zelos-450 is expected to be available in the first quarter of 2025 through major retailers including Amazon, Home Depot, Walmart, and Lowes, as well as directly from Brisk It's website

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As AI continues to permeate various aspects of daily life, the Zelos-450 represents another step towards the integration of intelligent technology into everyday cooking appliances. While some may question the necessity of AI in grilling, early reviews of Brisk It's previous models suggest that the automation and guidance provided by the AI can be genuinely helpful for users of all skill levels

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