Debt Collection Industry Embraces AI Amid Rising Account Volumes and Challenges

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TransUnion's annual report reveals that over half of debt collection companies are experiencing increased account volumes, prompting significant investments in AI and digital technologies to improve efficiency and manage compliance risks.

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Debt Collection Industry Experiences Growth and Challenges

TransUnion's sixth annual report on the debt collection industry reveals significant changes and challenges facing the sector. More than half (52%) of debt collection companies have seen an increase in account volumes over the past 12 months, with 62% expecting improved financial positions in the coming year

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However, this growth is accompanied by decreasing collectability, a trend that has persisted since 2020. The industry also faces mounting concerns regarding data security and regulatory compliance

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Technological Investments to Address Challenges

In response to these challenges, 52% of debt collection agencies are making substantial investments in technology. These investments aim to enhance agent productivity, improve profit margins, and more effectively manage compliance risks

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Manny Plasencia, senior director of TransUnion's third-party collections business, emphasizes the importance of leveraging data and new technologies in the evolving landscape: "Utilizing data to drive the right approach in a rapidly changing environment is becoming more impactful to recovery and collections performance than ever"

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AI and Machine Learning Adoption on the Rise

One of the most significant shifts in the industry is the rapid adoption of artificial intelligence (AI) and machine learning (ML) technologies. The number of debt collectors investing in AI/ML has grown from 11% in 2023 to 18% in 2024

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Key applications of AI/ML in debt collection include:

  1. Predicting and segmenting accounts (57%)
  2. Predicting payment outcomes (57%)
  3. Facilitating self-service/virtual negotiations (56%)

Notably, almost half of the companies that had no plans to use AI/ML technology in 2023 are now considering third-party or in-house solutions

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Evolving Communication Channels

While traditional methods like letters (87%) and telephone calls (86%) remain the most widely used communication channels, digital methods are gaining traction:

  • Email communications have grown rapidly, with a 6% increase in companies adopting this channel over the past year
  • Text/SMS messaging use increased by 5% between 2023 and 2024
  • Self-service online portals for consumers rose from 79% to 88% in 2024

Interestingly, there has been a significant decline (24%) in the use of data furnishing to credit bureaus as a communication channel, dropping from 51% in 2023 to 39% in 2024

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Shift in Payment Processes

The adoption of digital communication channels is driving a shift in payment processes. SMS/text and email communications are increasingly directing consumers to online payment portals, reducing human interaction in the collection process. A quarter of companies now collect over 40% of their payments through online portals

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Industry Outlook and Implications

The debt collection industry is at a crossroads, balancing increased account volumes with challenges in collectability and regulatory compliance. The growing adoption of AI, ML, and digital communication channels suggests a tech-driven future for the industry, potentially leading to more efficient and compliant collection practices.

As the sector continues to evolve, companies that successfully leverage these new technologies and data-driven approaches are likely to gain a competitive edge in both contacting and collecting accounts.

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