Deezer Tackles AI-Generated Music Fraud with New Labeling System

12 Sources

Deezer, a French music streaming service, is implementing a new system to label AI-generated music in an effort to combat streaming fraud and protect artist rights.

Deezer's New Approach to AI-Generated Music

French music streaming service Deezer has announced a groundbreaking initiative to combat the rising tide of AI-generated music fraud on its platform. The company will begin labeling albums containing AI-generated tracks as part of its efforts to increase transparency and protect the rights of human artists 1.

Source: New York Post

Source: New York Post

The Scale of the Problem

According to Deezer's AI song detection tool, approximately 18% of songs uploaded to the platform daily—around 20,000 tracks—are now entirely AI-generated 2. This marks a significant increase from just 10% three months earlier, highlighting the rapid growth of this trend 5.

While AI-generated music currently accounts for only 0.5% of total streams on Deezer, the company has identified a troubling pattern: up to 70% of these streams are suspected to be fraudulent, likely generated by bots or "streaming farms" rather than genuine listeners 3.

Deezer's Counter-Measures

To address this issue, Deezer is implementing several strategies:

  1. Labeling: AI-generated tracks will be clearly tagged, allowing listeners to distinguish between human-created music and AI content 1.

  2. Playlist and Recommendation Exclusion: These tracks will not appear in editorial playlists or algorithm-based recommendations 1.

  3. Royalty Filtering: Fraudulent streams will be filtered out of royalty payments to prevent illegitimate earnings 1.

Source: TechCrunch

Source: TechCrunch

  1. AI Detection Tool: Deezer employs an AI-powered tool to identify fully AI-generated content from popular music generators like Suno and Udio 4.

Industry-Wide Implications

Deezer's CEO, Alexis Lanternier, emphasized that this is an industry-wide issue, not limited to their platform 2. The move comes amidst ongoing debates about AI's role in music creation and distribution, with major record labels reportedly in talks to license their work to AI startups 1.

Legal and Ethical Considerations

The rise of AI-generated music has sparked legal challenges. AI song generators like Suno and Udio face copyright infringement lawsuits from major record companies, accused of exploiting recorded works without proper compensation or credit 5.

Source: TechSpot

Source: TechSpot

The Financial Impact of Streaming Fraud

The potential for financial gain through fraudulent streaming is significant. In a recent U.S. case, prosecutors charged an individual with wire fraud conspiracy for allegedly generating hundreds of thousands of AI songs and using bots to stream them billions of times, earning at least $10 million 5.

As the music industry grapples with these challenges, Deezer's proactive approach may set a precedent for other streaming services to follow, potentially reshaping how AI-generated content is handled in the music streaming ecosystem.

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