Deezer Unveils AI-Powered Playlist Generator to Compete with Spotify and Amazon Music
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Deezer chases Spotify and Amazon Music with its own AI playlist generator | TechCrunch
Deezer is the latest music streaming app to introduce an AI playlist feature. The company announced on Monday that a select number of paid users will be able to create custom playlists with a text prompt using its "Playlist with AI" feature. The launch of the new feature comes a few months after Spotify and Amazon Music started testing personalized AI playlist generators with their users. YouTube is also said to be testing a prompt-based AI radio feature. Deezer says 5% of its paying subscribers will get access to the beta feature. Users will be able to create new playlists from written prompts that describe moods, genres, decades, activities and other factors. For instance, you could ask Deezer to create an early 2000s pop-rock playlist for your workout. Or, you could generate a 2010's feel-good playlist for your next study sesh. "We're excited to bring this AI-powered feature to Deezer users around the world," said Alexandra Leloup, VP Product at Deezer in a press release. "Whether you need the perfect soundtrack for a workout, a romantic evening, or a nostalgic trip down memory lane, our Playlist with AI feature will curate a new musical experience within a matter of seconds, and offers endless possibilities to easily discover new music." Deezer says it has been leveraging AI to enhance recommendations and the overall user experience for listeners on its app. It notes that its signature feature, Flow, uses AI to let users create a mix based on moods and genres. Deezer's Shazam-like Song Catcher feature also leverages AI to help users find the name of a song. Deezer has not yet said when the Playlist with AI beta will roll out more broadly.
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Deezer Announces New AI-Powered Playlist Feature
The continued integration of AI features into different software fields and platforms has certainly been interesting to see. Not one to get left behind with this adoption, music platform Deezer recently announced that is beta testing a new AI-powered feature, "Playlist with AI." Deezer says that 5% of its paying subscribers will be selected at random to try out the new feature. This lets users create new playlists based on text prompts that describe specific moods, genres, activities and more. Alexandra Leloup, VP Product at Deezer states: "We're excited to bring this AI-powered feature to Deezer users around the world... Whether you need the perfect soundtrack for a workout, a romantic evening, or a nostalgic trip down memory lane, our Playlist with AI feature will curate a new musical experience within a matter of seconds, and offers endless possibilities to easily discover new music." With that said, Deezer did not specify how long the new feature will remain in beta testing. A while back, rival platform Spotify also introduced AI playlists which worked based on prompts - the feature initially became available for users in Australia and the United Kingdom.
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Deezer, the French music streaming service, has introduced a new AI-powered playlist generator feature. This move aims to challenge industry giants like Spotify and Amazon Music in the competitive music streaming market.
Deezer's AI-Powered Innovation
In a bold move to compete with industry leaders, French music streaming service Deezer has announced the launch of its new AI-powered playlist generator. This feature, set to roll out in the coming weeks, represents a significant step in Deezer's efforts to enhance user experience and challenge the dominance of platforms like Spotify and Amazon Music 1.
How It Works
The new AI playlist generator allows users to create custom playlists based on simple text prompts. Users can input descriptions such as "music for a dinner party" or "upbeat songs for a workout," and the AI will curate a playlist tailored to that specific mood or occasion. This feature leverages Deezer's vast music library and user data to deliver personalized recommendations 2.
Market Competition and AI Integration
Deezer's move comes as part of a broader trend in the music streaming industry, where AI and machine learning are increasingly being used to enhance user experiences. Spotify has been a pioneer in this area with its Discover Weekly playlists and other AI-driven features. Amazon Music has also been incorporating AI into its platform, making Deezer's new offering a timely response to market demands 1.
User Experience and Personalization
The AI playlist generator is designed to offer a more intuitive and personalized experience for Deezer users. By understanding natural language inputs, the system can interpret user intentions and preferences more accurately. This level of customization is expected to increase user engagement and satisfaction, potentially giving Deezer an edge in retaining and attracting subscribers 2.
Future Implications
As AI continues to evolve, its integration into music streaming services is likely to become more sophisticated. Deezer's initiative signals a shift towards more interactive and intelligent music discovery tools across the industry. This development could potentially reshape how users interact with music streaming platforms and how artists reach their audiences 1.
Rollout and Availability
Deezer plans to introduce this feature gradually, starting with a beta release for select users before a wider rollout. The company has not yet announced specific dates for the full launch or whether the feature will be available to all subscription tiers. As the music streaming market becomes increasingly competitive, the success of this AI-powered playlist generator could play a crucial role in Deezer's growth strategy 2.
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