Deezer Unveils AI-Powered Playlist Generator to Compete with Spotify and Amazon Music

Deezer chases Spotify and Amazon Music with its own AI playlist generator | TechCrunch

Deezer is the latest music streaming app to introduce an AI playlist feature. The company announced on Monday that a select number of paid users will be able to create custom playlists with a text prompt using its "Playlist with AI" feature. The launch of the new feature comes a few months after Spotify and Amazon Music started testing personalized AI playlist generators with their users. YouTube is also said to be testing a prompt-based AI radio feature. Deezer says 5% of its paying subscribers will get access to the beta feature. Users will be able to create new playlists from written prompts that describe moods, genres, decades, activities and other factors. For instance, you could ask Deezer to create an early 2000s pop-rock playlist for your workout. Or, you could generate a 2010's feel-good playlist for your next study sesh. "We're excited to bring this AI-powered feature to Deezer users around the world," said Alexandra Leloup, VP Product at Deezer in a press release. "Whether you need the perfect soundtrack for a workout, a romantic evening, or a nostalgic trip down memory lane, our Playlist with AI feature will curate a new musical experience within a matter of seconds, and offers endless possibilities to easily discover new music." Deezer says it has been leveraging AI to enhance recommendations and the overall user experience for listeners on its app. It notes that its signature feature, Flow, uses AI to let users create a mix based on moods and genres. Deezer's Shazam-like Song Catcher feature also leverages AI to help users find the name of a song. Deezer has not yet said when the Playlist with AI beta will roll out more broadly.

Deezer Announces New AI-Powered Playlist Feature

The continued integration of AI features into different software fields and platforms has certainly been interesting to see. Not one to get left behind with this adoption, music platform Deezer recently announced that is beta testing a new AI-powered feature, "Playlist with AI." Deezer says that 5% of its paying subscribers will be selected at random to try out the new feature. This lets users create new playlists based on text prompts that describe specific moods, genres, activities and more. Alexandra Leloup, VP Product at Deezer states: "We're excited to bring this AI-powered feature to Deezer users around the world... Whether you need the perfect soundtrack for a workout, a romantic evening, or a nostalgic trip down memory lane, our Playlist with AI feature will curate a new musical experience within a matter of seconds, and offers endless possibilities to easily discover new music." With that said, Deezer did not specify how long the new feature will remain in beta testing. A while back, rival platform Spotify also introduced AI playlists which worked based on prompts - the feature initially became available for users in Australia and the United Kingdom.