Perplexity Strikes Multi-Year Getty Images Deal to Address Copyright Concerns

Perplexity strikes multi-year licensing deal with Getty Images | TechCrunch

AI search startup Perplexity has signed a multi-year licensing deal with Getty Images, which gives it permission to display images from Getty across its AI-powered search and discovery tools. The deal marks a notable shift for the company, which has been hit by allegations of content scraping and plagiarism, and signals an effort to establish more formal content partnerships. Perplexity and Getty have been working together for more than a year, a source familiar with the deal told TechCrunch. Though it was never announced, Getty was part of Perplexity's Publishers' Program, a plan to share ad revenue with publishers when their content surfaced in a search query, the source said. Today's agreement is a new deal. A source told TechCrunch it's not a traditional lump sum licensing deal, since Perplexity doesn't train its own foundational models, but would not elaborate on the terms. Perplexity's agreement with Getty appears to legitimize some of the startup's previous use of Getty's stock photos. Perplexity came under fire last year for a series of plagiarism accusations from several news organizations. In one case, the startup was called out for pulling content from a Wall Street Journal article, including the Getty photo in that piece. At the time, several outlets questioned whether Perplexity's use of the images constituted copyright infringement. A source last year told TechCrunch that Perplexity was working on an agreement with Getty, but we were unable to confirm the deal after reaching out to stock image giant several times. More recently, Reddit sued Perplexity in October, alleging "industrial-scale, unlawful" scraping of user content and circumventing technical measures to access data. Reddit has a data licensing agreement with OpenAI. Perplexity says its Getty deal will help it better display images and include credits with links back to the original source whenever images show up in search results. Nick Unsworth, vice president of strategic development at Getty, said the agreement "acknowledges the importance of properly attributed consent and its value in enhancing AI-powered products." "Attribution and accuracy are fundamental to how people should understand the world in an age of AI," Jessica Chan, head of content and publisher partnerships at Perplexity, said in a statement. "Together, we're helping people discover answers through powerful visual storytelling while ensuring they always know where that content comes from and who created it." Perplexity's emphasis on attribution is part of its strategy of defending against copyright accusations by arguing its use of publisher content - including content behind a paywall or that publishers have explicitly indicated they don't want scraped - constitutes "fair use" because publicly available facts are not copyrightable.

Perplexity and Getty are teaming up - could this help soothe copyright concerns?

Perplexity can now use Getty's visuals, which include credits. AI image generation that fails to credit creators might soon be a thing of the past. A new multi-year licensing agreement between Perplexity and Getty Images, announced Friday, aims to boost both the AI-powered search's image generation tools and cite the creators behind the imagery. Also: Adobe might've just solved one of generative AI's biggest legal risks Getty will give Perplexity "access to high‑quality and differentiated creative and editorial imagery to create a richer visual experience," the companies wrote in the release, while Perplexity will improve how it displays images, linking credits back to their sources, "to better educate users on how to use licensed imagery legally." AI image generators can create unique visuals within seconds from a single text prompt. Tech companies train these image generators on millions of images scraped most commonly from across the internet without attribution -- or, too rarely, licensed from individual creators or collections. When an AI image generator spits out an image from a user prompt, it's taking inspiration (or, in some cases, outright copying) from every human-generated image it's been trained on. This process can quickly lead to copyright infringements. Several AI companies have already found themselves in hot water because of this. In 2023, Getty Images sued Stability AI, alleging that the AI company trained its Stable Diffusion model on more than 12 million of Getty's proprietary images. Also: Are Sora 2 and other AI video tools risky to use? Here's what a legal scholar says Artists and individual creators have also sued AI companies on similar grounds, claiming that the companies trained AI models on their work without payment or credit. In August, Anthropic settled a class action suit with three authors who claimed the company trained Claude on their pirated work. For this reason, as AI tools have become more popular in the workplace, many companies have been hesitant to use AI in marketing or other workflows. Getty and Perplexity's licensing agreement aims to solve for this risk while strengthening both entities' legal viability. Want more stories about AI? Sign up for the AI Leaderboard newsletter. "Attribution and accuracy are fundamental to how people should understand the world in an age of AI," said Jessica Chan, head of content and publisher partnerships at Perplexity, in the press release. "Getty Images shares our belief that the future of AI‑powered discovery requires respecting the creators behind the content." Also: Is that an AI video? 6 telltale signs it's a fake Last week, Perplexity launched a similarly copyright-aware patent search tool.

Perplexity signs deal to use Getty Images

Perplexity has been sued a number of times for alleged copyright infringement. Perplexity AI has agreed to a multi-year licensing partnership with Getty Images that will allow its users to access the latter's extensive library of images. Leveraging Getty's API, Perplexity will integrate the visual media distributor's huge collection of stock and editorial imagery within its AI search and discovery tools, with correct attribution being a key part of the agreement. In a , Getty said that Perplexity will be "making improvements on how it displays imagery, including image credit with link to source, to better educate users on how to use licensed imagery legally." As generative AI tools become more widely accessible, thorny issues around copyright and attribution have been the source of a number of lawsuits, no shortage of which have been targeted at Perplexity. In August, the company was by two Japanese media groups, Nikkei and Asahi Shimbun, for allegedly copying and storing article content from the pair's servers illicitly, as well as crediting them with inaccurate information Perplexity supplied. It was also one of four companies sued by earlier this month for allegedly using scraped data without the correct license. Even the dictionary has taken the AI company to court. Getty itself has bumped up against AI many times on the road to its new deal with Perplexity. Back in 2022 the company outright AI-generated art on its platform due the legal murkiness around copyright, and it later the AI art tool Stable Diffusion over for allegedly copying and processing millions of protected images from its collection. On the Perplexity agreement, Getty Images' Vice President Strategic Development, Nick Unsworth, said that "partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience."

Getty Images stock pops 25% on deal with Perplexity AI

Perplexity will be able to display creative and editorial content from Getty Images through its AI-powered search tools as part of the deal, according to a release. The startup will also improve how it displays imagery on its platform by adding image credits and links to the source. "Partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience," Nick Unsworth, vice president of strategic development at Getty Images, said in a statement. The financial terms of the agreement were not disclosed.

Getty Images and Perplexity Sign Multi-Year Licensing Deal

One of the world's leading photo agencies, Getty, has struck a multi-year agreement with Perplexity to display Getty Images across Perplexity's AI-powered search and discovery tools. The global multi-year licensing agreement will result in Getty Images, via Getty's API technology, appearing on Perplexity's platforms. Getty Images, which has been in a huge legal fight with a different AI company, Stability, touts the agreement as helping AI platforms increase the quality of information delivered to consumers. "We are pleased to reach this agreement with Perplexity, which acknowledges the importance of properly attributed content and its value in enhancing AI‑powered products," says Nick Unsworth, Vice President, Strategic Development at Getty Images. "Partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience. This agreement paves the way for a productive and collaborative partnership between our companies, where we will work together to improve attribution of our contributors' work and Getty Images' high‑quality creative and editorial content will enhance Perplexity's platform." For Perplexity's part, it emphasizes the importance of attribution and accuracy on AI-powered platforms. Perplexity has come under fire for its treatment of copyrighted content over the years, including allegations of illegal scraping, as TechCrunch reports. "Attribution and accuracy are fundamental to how people should understand the world in an age of AI. Getty Images shares our belief that the future of AI‑powered discovery requires respecting the creators behind the content," adds Jessica Chan, Head of Content and Publisher Partnerships at Perplexity. "Together, we're helping people discover answers through powerful visual storytelling while ensuring they always know where that content comes from and who created it." Through the new agreement, Perplexity gains access to Getty Images' creative and editorial imagery, which it will then be able to show to its users. As part of the agreement, Perplexity has committed to improving how it displays images on its platform, including improved display of image credits, source linking, and other resources to help its users understand how to utilize licensed photos and other images legally.

Getty stocks: GETY share price jumps over whopping 50 per cent after mega tie-up with Perplexity AI

Getty shares soared 50 per cent in early trading following the deal. Getty stocks jumped over 50 per cent in Friday early trading. Getty Images Holdings Inc or GETY share price at NYSE rose over $2.80. Getty Images and Perplexity signed a global multi-year licensing agreement on Friday, allowing the AI startup to display the photo distributor's editorial and creative images across its search and discovery tools. Under the agreement, Perplexity will integrate Getty's API technology into its AI platform workflows, enabling users to access premium visuals while improving image attribution. Shares of Getty, which serves millions of customers worldwide through its brands and vast image library, soared 50 per cent in early trading following the deal. The collaboration is part of a wider trend of digital platforms signing licensing deals with AI content providers to expand content access while respecting intellectual property rights and generating revenue. Perplexity also plans to include image credits and source links to educate users on the proper legal use of licensed content. AI firms' use of copyrighted content has drawn mounting scrutiny and has triggered lawsuits. Getty, which also licenses to platforms like iStock and Unsplash, has previously sued Stability AI over image scraping. Perplexity also has faced multiple copyright lawsuits from prominent publishers, including Japan's Nikkei and Asahi Shimbun, and has since introduced a revenue-sharing model, partnering with outlets like TIME, Der Spiegel and others. The licensing deal follows Getty's efforts to support AI-driven creativity, enabling users to generate visuals safely using licensed content in generative AI tools. Q1. How have Getty stocks performed? A1. Getty shares, which serves millions of customers worldwide through its brands and vast image library, soared 50 per cent in early trading following the deal. Q2. Has Perplexity faced multiple copyright lawsuits? A2. Perplexity also has faced multiple copyright lawsuits from prominent publishers, including Japan's Nikkei and Asahi Shimbun, and has since introduced a revenue-sharing model, partnering with outlets like TIME, Der Spiegel and others.

Getty Images Stock Rises On Perplexity AI Licensing Deal - Getty Images Holdings (NYSE:GETY)

Getty Images Holdings Inc (NYSE:GETY) shares are trading higher on Friday following a multi-year licensing deal with Perplexity AI, allowing its content to appear across Perplexity's search and discovery platforms. What Happened: Getty Images -- a worldwide platform for creating and licensing visual media -- and Perplexity announced a global multi-year licensing agreement covering display of images from Getty Images across Perplexity's AI-powered search and discovery tools. Perplexity also plans to improve how images are shown by adding proper credits and source links to help educate users how to use licensed content legally. "Attribution and accuracy are fundamental to how people should understand the world in an age of AI," added Jessica Chan, head of content and publisher partnerships at Perplexity. "Getty Images shares our belief that the future of AI-powered discovery requires respecting the creators behind the content." GETY Price Action: Getty shares are up 1.74% at $2.04 at the time of publication on Friday -- according to Benzinga Pro -- marking one of the stock's bigger single-day moves. Today, it has swung between a high of $3.21 and a low of $2.06. Volume is hitting 111.5 million shares. The stock is sitting 53.4% below its 52-week high, as the 50-day moving average crosses above the 200-day. Read Next: Nasdaq Surges Over 1%; Apple Earnings Top Views Image: Eric Broder Van Dyke/Shutterstock GETYGetty Images Holdings Inc$2.062.24%OverviewMarket News and Data brought to you by Benzinga APIs

Getty Images and Perplexity Ink Multi-Year Deal to Integrate Licensed Visuals into AI Search

Getty and Perplexity Seal Licensing Deal to Promote Proper Attribution in AI-Generated Content Getty Images and Perplexity announced a global multi-year licensing agreement on October 31, 2025. The deal allows Perplexity to show Getty's creative and editorial images across its AI search and discovery tools. The company's goal is to provide more comprehensive answers by combining text with licensed visuals. Perplexity will integrate Getty's API into its platform. The integration provides on-demand access to premium images, complete with full credits and source links. The partners also plan more precise guidance for users on lawful reuse, which supports proper licensing across the service. The deal reflects a broader trend in . Platforms are increasingly seeking direct content licenses to lower legal risks and improve trustworthiness. With AI-generated answers being visual, attribution and provenance continue to be essential for users' trust. Early trading showed a positive reaction for Getty Images' stock after the announcement. Investors read the pact as a sign that licensed media can play a larger role in .

Getty Images stock soars after licensing deal with Perplexity AI By Investing.com

Investing.com -- Getty Images Holdings Inc (NYSE:GETY) stock surged 58% in premarket trading Friday after the company announced a licensing agreement with AI search platform Perplexity. The deal will provide Perplexity with access to Getty's creative and editorial imagery to enhance its AI-powered search and discovery tools. Getty Images will be integrated into Perplexity's content creation and display workflows through Getty's API technology. As part of the agreement, Perplexity will improve how it displays imagery by including image credits with links to sources, educating users on the legal use of licensed content. "We are pleased to reach this agreement with Perplexity, which acknowledges the importance of properly attributed content and its value in enhancing AI-powered products," said Nick Unsworth, Vice President Strategic Development at Getty Images. Jessica Chan, Head of Content and Publisher Partnerships at Perplexity, emphasized that "Attribution and accuracy are fundamental to how people should understand the world in an age of AI." The partnership aims to improve attribution of Getty contributors' work while enhancing Perplexity's platform with high-quality visual content. The collaboration highlights growing recognition of content licensing importance in the AI sector as companies seek to address copyright concerns. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Perplexity signs multi-year deal to use Getty's images for AI-powered search

(Reuters) -Getty Images and Perplexity signed a global multi-year licensing agreement on Friday, allowing the AI startup to display the photo distributor's editorial and creative images across its search and discovery tools. Shares of Getty soared 60% in premarket trading following the news. The deal will allow Perplexity to integrate Getty's API technology into its AI platforms' work flows, enabling access to high-quality visuals and improving image attribution. Perplexity will also enhance its features to include image credits and source links, aiming to educate users on legal use of licensed content. The partnership comes amid growing scrutiny over how AI firms use copyrighted content. Getty, which also licenses to platforms like iStock and Unsplash, has previously taken legal action against unauthorized use of its assets by other platforms such as Stability AI. (Reporting by Kritika Lamba in Bengaluru; Editing by Leroy Leo)