GM Appoints First Chief AI Officer to Accelerate AI Integration in Automotive Industry
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On Tue, 4 Mar, 8:02 AM UTC
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GM hires chief AI officer for new role
General Motors on Monday announced the hiring of its first chief artificial intelligence officer as the automaker looks to use the technology more in its vehicles and in other parts of its business. GM has hired Barak Turovsky, 49, a former head of AI at Cisco and was a leader on the technology for Google. Turovsky will be part of GM's software and services engineering team, reporting to Dave Richardson, senior vice president of the department. GM in 2024 promoted Richardson and Baris Cetinok, two former Apple leaders, to oversee the automaker's software organization. In a statement, Richardson said "AI is central to GM's EV, ICE, and autonomous future" and Turovsky's expertise "will accelerate the team's AI efforts, including enhancing products, optimizing operations, and improving the customer experience." Turovsky's team will work on integrating AI software capabilities into GM's vehicle lineup and on other projects. GM has used AI to help select locations for EV chargers, improve vehicle order processes for dealers and optimize manufacturing processes. (Kalea Hall reporting in Detroit, Editing by Nick Zieminski)
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GM hires chief AI officer for new role
March 3 - General Motors (GM.N), opens new tab on Monday announced the hiring of its first chief artificial intelligence officer as the automaker looks to use the technology more in its vehicles and in other parts of its business. GM has hired Barak Turovsky, 49, a former head of AI at Cisco (CSCO.O), opens new tab and was a leader on the technology for Google. Turovsky will be part of GM's software and services engineering team, reporting to Dave Richardson, senior vice president of the department. GM in 2024 promoted, opens new tab Richardson and Baris Cetinok, two former Apple (AAPL.O), opens new tab leaders, to oversee the automaker's software organization. In a statement, Richardson said "AI is central to GM's EV, ICE, and autonomous future" and Turovsky's expertise "will accelerate the team's AI efforts, including enhancing products, optimizing operations, and improving the customer experience." Turovsky's team will work on integrating AI software capabilities, opens new tab into GM's vehicle lineup and on other projects. GM has used AI to help select locations for EV chargers, improve vehicle order processes for dealers and optimize manufacturing processes. Kalea Hall reporting in Detroit, Editing by Nick Zieminski Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:Artificial IntelligenceADAS, AV & SafetySoftware-Defined VehicleEV BatterySupply Chain
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General Motors hires Barak Turovsky as its first Chief AI Officer, signaling a strategic move to enhance AI capabilities across its operations and vehicle lineup.
GM's Strategic AI Move
General Motors (GM) has taken a significant step in embracing artificial intelligence by appointing its first-ever Chief AI Officer. The automotive giant announced on Monday that it has hired Barak Turovsky, 49, a seasoned AI expert with previous leadership roles at Cisco and Google, to spearhead its AI initiatives 12.
Leadership Structure and Reporting
Turovsky will be integrated into GM's software and services engineering team, reporting directly to Dave Richardson, the Senior Vice President of the department. This appointment follows GM's 2024 promotion of Richardson and Baris Cetinok, both former Apple leaders, to oversee the company's software organization 12. The strategic placement of Turovsky within this team underscores GM's commitment to elevating its software and AI capabilities.
AI's Central Role in GM's Future
Dave Richardson emphasized the critical importance of AI in GM's future, stating, "AI is central to GM's EV, ICE, and autonomous future." He expressed confidence that Turovsky's expertise would "accelerate the team's AI efforts, including enhancing products, optimizing operations, and improving the customer experience" 12. This statement clearly outlines GM's vision for AI as a transformative force across its entire business model.
Scope of AI Integration
Turovsky's team will be tasked with integrating AI software capabilities into GM's vehicle lineup and other projects. The company has already begun leveraging AI in various aspects of its operations, including:
- Selecting optimal locations for EV chargers
- Improving vehicle order processes for dealers
- Optimizing manufacturing processes 12
These existing applications demonstrate GM's ongoing commitment to AI, with Turovsky's appointment set to expand and accelerate these efforts.
Industry Implications
GM's decision to create a Chief AI Officer role reflects a growing trend in the automotive industry to prioritize AI and software development. As vehicles become increasingly software-defined and autonomous technologies advance, the integration of AI is becoming a critical differentiator for automakers. This move positions GM to compete more effectively in the evolving landscape of electric, connected, and autonomous vehicles.
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