Google Brings Circle to Search-Like Feature to iPhones via Google Lens

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Google introduces a new search gesture feature for iPhones, similar to Android's Circle to Search, allowing users to quickly search for on-screen content using Google Lens in the Chrome and Google apps.

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Google Introduces Circle to Search-Like Feature for iPhones

Google has announced a significant update to its visual search tool, Google Lens, bringing a feature similar to Android's Circle to Search to iPhone users. This new functionality allows users to quickly search for on-screen content within the Google and Chrome apps, marking a notable advancement in mobile search capabilities

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How It Works

The new feature enables iPhone users to search for any content on their screen by using intuitive gestures:

  1. Open the Google app or Chrome browser on iPhone
  2. Navigate to the desired web page or content
  3. Access the feature through the three-dot menu:
    • In Chrome: Select "Search Screen with Google Lens"
    • In Google app: Choose "Search this Screen"
  4. Use gestures like drawing, tapping, or highlighting to select the content of interest

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Google Lens then processes the selection and provides search results or additional information about the selected item.

Key Features and Capabilities

  • Versatile Content Recognition: The tool can search text, images, and even video content

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  • AI-Powered Overviews: For unique or less common images, Google Lens now provides AI-generated summaries and key aspects of the topic

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  • Streamlined Search Process: Eliminates the need for screenshots or opening new tabs, saving time and effort

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Limitations and Differences from Android

While this update brings a powerful search tool to iOS users, there are some limitations compared to its Android counterpart:

  • App Restriction: The feature is only available within the Google and Chrome apps, unlike Android's system-wide Circle to Search

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  • Naming Convention: Google hasn't officially named it "Circle to Search" for iOS, though the functionality is similar

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Future Developments

Google has announced plans to further integrate this feature:

  • A dedicated Lens icon will be added to the Chrome address bar in the coming months for quicker access

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  • The feature will be available to English-language users in countries where AI Overviews are supported

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Impact and Implications

This update represents a significant step in bridging the gap between Android and iOS search capabilities. It offers iPhone users a more intuitive and efficient way to interact with on-screen content, potentially changing how mobile users engage with information and conduct searches

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As AI continues to play a larger role in search functionalities, users can expect more advanced features and improved accuracy in visual and contextual searches across platforms

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