Google Brings Circle to Search-Like Feature to iPhones via Google Lens

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On Thu, 20 Feb, 8:06 AM UTC

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Google introduces a new search gesture feature for iPhones, similar to Android's Circle to Search, allowing users to quickly search for on-screen content using Google Lens in the Chrome and Google apps.

Google Introduces Circle to Search-Like Feature for iPhones

Google has announced a significant update to its visual search tool, Google Lens, bringing a feature similar to Android's Circle to Search to iPhone users. This new functionality allows users to quickly search for on-screen content within the Google and Chrome apps, marking a notable advancement in mobile search capabilities 123.

How It Works

The new feature enables iPhone users to search for any content on their screen by using intuitive gestures:

  1. Open the Google app or Chrome browser on iPhone
  2. Navigate to the desired web page or content
  3. Access the feature through the three-dot menu:
    • In Chrome: Select "Search Screen with Google Lens"
    • In Google app: Choose "Search this Screen"
  4. Use gestures like drawing, tapping, or highlighting to select the content of interest 24

Google Lens then processes the selection and provides search results or additional information about the selected item.

Key Features and Capabilities

  • Versatile Content Recognition: The tool can search text, images, and even video content 35
  • AI-Powered Overviews: For unique or less common images, Google Lens now provides AI-generated summaries and key aspects of the topic 25
  • Streamlined Search Process: Eliminates the need for screenshots or opening new tabs, saving time and effort 23

Limitations and Differences from Android

While this update brings a powerful search tool to iOS users, there are some limitations compared to its Android counterpart:

  • App Restriction: The feature is only available within the Google and Chrome apps, unlike Android's system-wide Circle to Search 145
  • Naming Convention: Google hasn't officially named it "Circle to Search" for iOS, though the functionality is similar 2

Future Developments

Google has announced plans to further integrate this feature:

  • A dedicated Lens icon will be added to the Chrome address bar in the coming months for quicker access 45
  • The feature will be available to English-language users in countries where AI Overviews are supported 3

Impact and Implications

This update represents a significant step in bridging the gap between Android and iOS search capabilities. It offers iPhone users a more intuitive and efficient way to interact with on-screen content, potentially changing how mobile users engage with information and conduct searches 135.

As AI continues to play a larger role in search functionalities, users can expect more advanced features and improved accuracy in visual and contextual searches across platforms 25.

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