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Google is changing Chrome's new tab page to bring AI Mode front-and-center
The integration of an AI Mode shortcut into Chrome aims to increase user awareness and usage of the feature, given Chrome's significant market share. While Google is still the most dominant search engine, its dominance is being threatened by AI-infused tools like ChatGPT and Perplexity. To avoid losing users to these rivals, Google recently introduced AI Mode into its flagship Search product. AI Mode can answer complex questions, saving users from digging through multiple search results. Since its debut, Google has added AI Mode shortcuts to several locations, and it's looking like Chrome is next.
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Chrome for Android explores another way to (accidentally) search for AI results
Google Search's shiny new AI Mode hasn't been around long, but the company isn't wasting any time weaving it deeper into its core products. First teased at I/O and now showing up across Android and Pixel devices, the AI-powered assistant has begun creeping into Chrome -- starting with the beta channel on Android (Source: Android Authority). Related Google's AI Mode rolls out nationwide with powerful new tools on the way AI Overviews will get better too Posts AI Mode is coming for your every search And there is no avoiding it Spotted by Android sleuth Mishaal Rahman, Chrome Beta version 139.0.7258.32 seems to be playing host to multiple iterations of a redesigned new tab page. The most eye-catching change? A fresh shortcut for AI Mode nestled right under the search bar. This puts it front and center, suggesting Google is eager to get more eyes -- and queries -- funneled into its AI assistant rather than the usual blue-link search results. Rahman noticed two slightly different designs across two separate Android devices running the same beta version. On one device, the new AI Mode button appeared with the Lens and voice search icons relocated just below the search bar. The G logo, reminiscent of older versions of Chrome, reappeared to the left of the bar, and the placeholder text was updated to read "Search Google or type URL." Close The current New Tab page, followed by two alternate versions spotted in beta testing. Screenshots courtesy of Mishaal Rahman via Android Authority. On the second device, things looked a little more familiar. The AI Mode button was nowhere to be found, the G logo was absent, and the search bar kept its usual "Search or type URL" prompt. Interestingly, this variant included an Incognito Mode shortcut next to the Lens and voice icons, making it clear that Google is A/B testing these designs, likely controlled by account-level flags rather than app versions. While the feature doesn't seem to be rolling out broadly just yet, there's more than enough smoke here to suggest fire. Rahman's findings come alongside recent whispers of a similar AI Mode shortcut being tested on the desktop version of Chrome's new tab page. Google hasn't officially confirmed anything, but it's easy to connect the dots. 10:15 Related Google's really going AI Mode now [Video] And is there any turning back? Posts Considering AI Mode has already landed on the Google Search widget and the Pixel Launcher, a Chrome integration is a logical next step -- especially with Chrome commanding over 60% of global browser market share. Putting AI Mode front and center in the world's most-used browser could be Google's biggest push yet to keep users from straying to rivals like ChatGPT or Perplexity. It's not live for everyone just yet, but if these tests are anything to go by, AI Mode in Chrome is only a matter of time.
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Google is testing a redesign of Chrome's new tab page on Android, prominently featuring an AI Mode shortcut. This move aims to increase user engagement with AI-powered search capabilities and maintain Google's dominance in the search market.
Google is making a significant push to integrate its AI-powered search capabilities more deeply into its products, with the latest move targeting Chrome, the world's most popular web browser. The company is testing a redesign of Chrome's new tab page on Android, prominently featuring an AI Mode shortcut, as part of its strategy to maintain dominance in the search market 12.
Source: Android Authority
Android researcher Mishaal Rahman discovered multiple iterations of the redesigned new tab page in Chrome Beta version 139.0.7258.32. The most notable change is the addition of a new AI Mode shortcut placed directly under the search bar, making it highly visible to users 2.
Two slightly different designs were observed:
These A/B tests suggest that Google is carefully considering how best to implement this feature, likely controlled by account-level flags rather than app versions.
The integration of AI Mode into Chrome is part of Google's broader strategy to compete with emerging AI-powered search alternatives. With Chrome commanding over 60% of the global browser market share, this move could significantly increase user awareness and engagement with Google's AI capabilities 12.
Google recently introduced AI Mode into its flagship Search product to address the threat posed by AI-infused tools like ChatGPT and Perplexity. AI Mode can answer complex questions, potentially saving users from sifting through multiple search results 1.
Source: Android Police
The company has been steadily expanding the presence of AI Mode across its ecosystem:
By prominently featuring AI Mode in Chrome, Google aims to keep users within its ecosystem and prevent them from turning to rival AI-powered search tools. This strategy could be crucial in maintaining Google's position as the dominant search engine in an increasingly AI-driven digital landscape 12.
As these tests progress, it seems likely that AI Mode will soon become a standard feature in Chrome, marking a significant step in Google's AI integration efforts across its product line.
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