Google Cloud Unveils AI-Powered Tools for Retailers at NRF 2025

Google Cloud Unveils New AI Search and Agentic Tools for Retailers

Nvidia, Wayfair, and Everseen are using Google Cloud's AI tools Google announced new artificial intelligence (AI) search and agentic tools for retail-focused enterprises on Sunday. These announcements were made at the ongoing National Retail Federation's (NRF) 2025 event. The Mountain View-based tech giant introduced its Agentspace platform that enables enterprises to build personalised AI agents for a wide range of automation tasks. Additionally, Google Cloud also shared improvements made to its Vertex AI platform's Search for commerce tool. The Search tool offers Google-like search capabilities that can be integrated into any website. The search giant says that the rapid advancement of AI can enable businesses to address bottlenecks such as supply chain complexities and rising costs in managing a diverse range of enterprise applications. To offer a solution, the company announced its Agentspace platform and improvements to the Vertex AI Search for commerce tool. Google Agentspace is an enterprise platform that allows businesses to build AI agents. AI agents are specialised software systems that use AI to execute actions and complete tasks autonomously, using skills such as reasoning, planning, and memory. Enterprises can build personalised AI agents to improve their customer experience. The tech giant says that AI agents built via Agentspace can offer product recommendations, answer queries, and guide buyers through their shopping process. Agentspace can also be used to create AI agents for internal usage. Currently, the platform allows the creation of agents for inventory management, customer service, and connecting with various third-party applications such as Slack, GitHub, Drive, Outlook, and more. Google Cloud also shared enhancements made to its Search for commerce tool that can be accessed via the Vertex AI platform. The tool can be used to create an internal search experience for websites and domains to help customers navigate through different pages and find the product easily. The tool now supports advanced AI models that can be used to improve product discovery of a platform. Additionally, its Connected Stores tool can connect the end users' devices and in-store systems to improve the omnichannel experience. The tool can be used to browse through a physical store's catalogue, make payments during checkout, and learn more about the in-stock inventory. Since these are enterprise-focused products, Google did not reveal their prices. Businesses can contact Google Cloud to share their enterprise requirements and get a quote.

New tools to help retailers build gen AI search and agents

Carrie Tharp Vice President, Global Solutions & Industries, Google Cloud The retail industry is no stranger to change, but this moment in time feels different. The rapid advancement of AI is creating a sense of urgency and opportunity to meet evolving customer expectations and to help address issues like rising costs and supply chain complexities. At NRF 2025, Retail's Big Show, Google Cloud is showing how AI agents and AI-powered search are helping retailers operate more efficiently and create more personalized shopping experiences to meet the demands of the AI era. One of the most transformative tools for retailers is Google Agentspace, a platform that helps companies easily build intelligent agents. AI agents are software systems that use AI to pursue goals and complete tasks on behalf of users. They show reasoning, planning and memory and have a level of autonomy to make decisions, learn and adapt. Retailers can now use AI agents to personalize the customer experience by offering tailored product recommendations, answering questions in real-time and guiding shoppers through the buying process. AI agents can also streamline operations by automating tasks like inventory management, customer service and even loss prevention, allowing employees to focus on higher-value work. In addition to Agentspace, ahead of NRF, Google Cloud also shared enhancements to Vertex AI Search for commerce, which now uses advanced language models to improve product discovery. And Google Cloud also demonstrated how its Connected Stores solution connects shoppers' devices and in-store systems to enhance the omnichannel experience. These developments, coupled with Google Cloud's advancements in image-to-video and image generation, provide retailers with powerful tools to improve business operations and deliver exceptional customer experiences. Here are only a few examples of how retailers are using Google Cloud's AI technology. Wayfair, a leader in online home goods and furniture, shared that it's using Gemini on Vertex AI to significantly improve its product catalog and boost employee productivity. This work has helped them speed up product launches five-fold by automating tasks like product tagging and categorization. This not only saves them hundreds of thousands of dollars annually, but also ensures a smoother, more accurate experience for customers. Gemini even helps Wayfair catch errors in product information and create a safer online environment by identifying and flagging inappropriate content. Beyond the customer experience, Wayfair is also using Gemini on Google Workspace to empower their employees and foster a more collaborative and productive work environment. Our partnership with NVIDIA is all about helping retailers get the tools and infrastructure they need to use AI effectively and at scale. Now with NVIDIA's AI Enterprise software available on Google Cloud, retailers can handle more data and more complex AI tasks without their systems getting bogged down. Companies like LiveX AI and Standard.ai are already benefiting from this partnership. LiveX AI is building AI agents that reduce customer support costs while providing a more personalized experience. And Standard.ai is helping brick-and-mortar stores understand customer behavior and improve the in-store experience. Everseen announced it's working with Google Cloud to bring computer vision to brick-and-mortar retail stores. By using Everseen's Vision AI platform with Google Distributed Cloud and Vertex AI, retailers can process vast amounts of visual data directly in stores, providing instant alerts and real-time insights. Imagine AI-powered systems that can automatically detect and prevent theft, optimize inventory management and even enhance the customer experience. Collaboration is key to making the most of AI in retail, and Google Cloud's partners announced several new tools at NRF to help retailers see results from their AI investments. Shopify, Revionics, LiveRamp, Revieve and Eagle Eye are helping retailers transform marketing with AI-powered technologies that personalize campaigns, improve customer insights and make the most of ad spending. Bloomreach, BigCommerce and Quantum Metric are also helping retailers create seamless shopping experiences across all channels. To help retailers operate more sustainably, Manhattan Associates, O9 Solutions, Impact Analytics and 345 Global are using AI to optimize logistics, reduce waste and minimize environmental impact. And finally, companies like Vusion Group, NCR Voyix and Zebra are bringing AI to the retail floor to improve operations, personalize shopping and enhance the customer experience. Join Google Cloud at NRF booth #5507 to see all of these exciting new technologies in action. You can also read more about the new AI tools for retail and other news in Google Cloud's Press Corner, including new products for retailers and partnerships with companies that are helping retailers take advantage of this new technology.

Google Cloud Unveils New AI Tools for Retailers at NRF 2025

Generative AI tools improve personalized marketing campaigns and ROI. At the National Retail Federation's Big Show (NRF 2025), Google Cloud unveiled a suite of AI-powered tools designed to help retailers meet evolving customer expectations while tackling challenges like rising costs and complex supply chains. "Google Cloud is showing how AI agents and AI-powered search are helping retailers operate more efficiently and create more personalized shopping experiences to meet the demands of the AI era," said Carrie Tharp, Vice President, Global Solutions and Industries, Google Cloud. Also Read: Lenovo Integrates AI and Robotics to Launch New Retail Solutions Here's a closer look at some of the key offerings and examples: Google Agentspace is a platform enabling retailers to create intelligent AI agents. These AI agents, software systems using AI to pursue goals and complete tasks on behalf of users, are capable of reasoning, planning, and learning. According to Google, these agents can automate operations such as inventory management, customer service, and loss prevention, allowing employees to focus on higher-value work. "Retailers can now use AI agents to personalise the customer experience by offering tailored product recommendations, answering questions in real-time and guiding shoppers through the buying process," Google said on January 12, 2025. Enhancements to Vertex AI Search now leverage advanced language models, improving product discovery and streamlining shopping experiences. This solution bridges the gap between online and physical retail by connecting in-store systems with customer devices, enhancing the omnichannel shopping experience. According to Google, these developments, coupled with Google Cloud's advancements in image-to-video and image generation, provide retailers with tools to improve business operations and deliver exceptional customer experiences. The American e-commerce company Wayfair uses Gemini on Vertex AI to improve its product catalog, accelerating launches fivefold through automated product tagging and categorization. According to Google, this not only saves the company hundreds of thousands of dollars annually but also enhances product accuracy and ensures customer satisfaction. Wayfair also uses Gemini to enhance shopping safety by flagging inappropriate content. In collaboration with Nvidia, Google Cloud provides retailers with tools and infrastructure to leverage AI at scale. According to Google, companies like LiveX AI and Standard.ai are already benefiting from this partnership. "Now with Nvidia's AI Enterprise software available on Google Cloud, retailers can handle more data and more complex AI tasks without their systems getting bogged down," Google explained. According to Google, LiveX AI is building AI agents that reduce customer support costs while providing a more personalised experience. And Standard.ai is helping brick-and-mortar stores understand customer behaviour and improve the in-store experience. Also Read: LG Electronics Announces Strategic Partnership With Microsoft for Empathetic AI Services Everseen announced it's working with Google Cloud to bring computer vision to brick-and-mortar retail stores. By using Everseen's Vision AI platform with Google Distributed Cloud and Vertex AI, retailers can process vast amounts of visual data directly in stores, providing instant alerts and real-time insights. "Imagine AI-powered systems that can automatically detect and prevent theft, optimize inventory management and even enhance the customer experience," Google highlighted. Google Cloud highlighted partnerships enabling retailers and services providers to build and scale AI solutions. Many of these partners "are deeply engaged with our AI technology to deliver new and novel AI solutions directly to our customers and theirs," Google said. Google highlighted over 20 ISV and service partners utilizing Vertex AI, Gemini models, and other Google Cloud technologies. Below is the ecosystem of retail partners and how they are using technology from Google Cloud. "AI is helping retailers get significantly more value from business data, enabling them to create personalized campaigns at scale, increase ROI with data-driven insights, and build more predictive and advanced audience segments," said Paul Tepfenhart, Director, Global Retail Strategy amd Solutions, Google Cloud, Google Cloud. According to Google, "partners are using Vertex AI, Gemini models, and BigQuery to let customers unlock the true potential of their data." Eagle Eye delivers its AI-powered omnichannel personalization solution, built on Vertex AI, with built-for-retail algorithms to generate personalized promotions at scale that drive loyalty and customer engagement across channels. LiveRamp provides a data collaboration platform that allows companies to enrich, activate, and analyze customer data while protecting brand and consumer trust. Revieve offers multiple solutions tailored for beauty retailers and brands that provide real-time consumer interactions, next gen AI, conversational AI, and data-informed product discovery. Revionics' price optimization suite utilizes Gemini and Vertex AI to power conversational analytics that enable customers to engage with their retail data using natural language search, such as "which competitor changes prices most frequently" and "which products are priced higher than competitors." Google stated that unified commerce experiences equip retailers with a holistic view of front- and back-end systems to have complete visibility of the customer, inventory, and orders across all retail channels. BigCommerce uses Google Cloud AI within BigAI Product Recommendations, which enables brands to offer shoppers real-time, personalized recommendations and can boost conversion and average order value, Google explained. Bloomreach integrates customer and product data within its real-time AI solution, enabling more personalized marketing, product discovery, advertising content, and conversational shopping experiences. commercetools, a composable commerce company, empowers businesses to customize, scale, and optimize shopping experiences with solutions that help retailers reduce risks and costs, and expand growth through customer experiences. Everseen Vision AI platform and applications reduce retail shrink, improve inventory accuracy, enhance customer service, and provide data-driven insights, contributing to retailers' ROI and a streamlined shopping experience. Quantum Metric provides a digital analytics platform that enables businesses to more easily monitor, troubleshoot, and optimize their customers' digital journeys while leveraging gen AI to enhance user retention, conversion rates, and more, Google highlighted. Shopify, a global commerce company, offers a platform engineered for speed, customization, reliability, and security, cater to businesses of all sizes and provide a better experience for consumers everywhere they shop. Also Read: Google AI: A Look Back at Major Announcements in 2024 "AI-powered tools for supply chains and logistics are enabling retailers to drive more sustainable and efficient operations, scale automation, and reduce their carbon footprint across the entire value chain," Google said. 345 Global is a cloud-based platform that enables customers to optimize store planning, merchandising, sales, and marketing functions within a single, integrated solution. Impact Analytics helps retailers and consumer goods businesses make better decisions and improve profitability with a platform that uses predictive analytics and machine learning to optimize various aspects, such as forecasting demand, managing supply chains, and enhancing merchandise planning, pricing, and promotions. Manhattan empowers retailers to unify point of sale, order management, inventory, fulfillment, and customer service with supply chain execution -- optimizing operations, enabling real-time decisions, and driving growth. o9 Solutions unlocks measurable results by transforming disconnected planning processes, reducing value leakage, and enabling smarter, integrated, and more efficient planning decisions. "Physical stores and in-person shopping experiences remain vital to retailers. AI is helping these businesses improve how they operate in a variety of ways, whether it's enhancing how merchandising assistants support customer requests or deploying machine vision to detect and resolve low-inventory challenges," explained Google. NCR Voyix enables retailers to deliver a seamless and personalized omnichannel shopping experience while providing real-time, data-driven insights into shopper behaviour and store performance, which helps optimize operations and supports long-term growth. Standard.ai offers solutions that let retailers optimize performance through computer vision with capabilities, such as multi-camera tracking to enable a high-resolution understanding of shopper behaviours and store performance. VusionGroup helps retailers maximize efficiency and improve store performance with solutions that can optimize critical functions, such as intelligent pricing and promotions, real-time shelf monitoring, in-store digital advertising, and more. Zebra offers new integrated hardware and software solutions that leverage AI and machine learning to help retailers transform workflows through improved inventory, connected frontline workers, and intelligent automation. Google said Google Cloud relies on its services partners to provide customers with the expertise and support needed to plan, deploy, and optimize AI projects. Many of these partners have launched services specifically for retailers. Accenture and its ai.RETAIL solution provide customers with the technology needed to transform operations, deploying AI and edge computing to improve consumer experiences, personalize marketing, enhance employee productivity, and more. Deloitte offers a real-time Associate Productivity solution for intelligent task management and improving in-store operations, a Demand Planning solution to enhance inventory productivity and on-shelf availability, and a Customer Data Enrichment solution for better customer insights and personalized marketing. Publicis Sapient applies Google Cloud AI for its Content Supply Chain offering, which helps businesses optimize the content lifecycle, and its Retail Media Accelerator, which enables retailers to identify new revenue streams and increase ROI throughout the marketing lifecycle. Tredence brings unified data models and AI/ML accelerators together with its gen AI-powered Category Performance Advisor, which provides real-time prescriptive recommendations for retail organizations to stay ahead of market trends, improve efficiency, and drive measurable growth, Google said on Monday, January 13, 2025. Slalom provides retail businesses with a multimodal AI discovery solution that uses BigQuery, Vertex AI, and Gemini to help customers solve product discovery challenges and initiate automated workflows for delivery and warranty information. Also Read: Google AI Powers Over 300 Real-World Gen AI Use Cases: December 2024 Edition Google highlighted that "Generative AI has already had a significant impact on the retail industry by enabling businesses to run more personalized marketing campaigns, increase sales via improved search capabilities, and enhance customer service experiences through more accurate and tailored resolutions. In many cases, AI agents are helping these businesses move beyond predictive capabilities to performing tasks autonomously."