Google Expands AI-Powered Virtual Try-On to Shoes, Reaches New Markets

Google's virtual try-on shopping tool expands to more countries, now lets you try on shoes | TechCrunch

Google announced on Wednesday that its AI feature that lets users virtually try on clothes is expanding to Australia, Canada, and Japan. The tech giant also announced that the feature now lets users virtually try on shoes. The feature works by asking users to upload a photo to see how real clothes might look on them. Now, users can visualize how different pairs of shoes would look on them. To virtually try on a pair of shoes, users need to tap on any product listing on Google, select the "Try It On" button, and then add a full-length photo of themselves. After a few seconds, they will see the shoes from the listing on a digital version of themselves. Users have the option to save or share the image with others. The launch comes two months after Google introduced the ability for users to virtually try on clothes using AI. While Google had already offered virtual try-on technology before, the earlier features focused on showing items on a diverse range of models' bodies. With the new AI feature, the company started allowing users to try clothes on a virtual version of their own body. Google has been investing in the virtual try-on space in other ways as well. In June, the tech giant launched an experimental app called Doppl that uses AI to visualize how different outfits might look on you. While both the virtual try-on feature, which now includes shoes, and Doppl are powered by the same generative AI technology, Doppl is designed to let shoppers dive even deeper into virtual try-on, helping them curate their personal style. Plus, Doppl can create AI-generated videos so users can get a better sense of how the outfit would look on them in real life.

Google's AI try-on imagines your feet in new shoes

Google will now use AI to help you "try on" shoes while sitting at home. Now, when you browse through shoes on Google Shopping, you can hit the "try it on" button on the new heels, sneakers, or sandals you're looking at to see how they might look on you. In case you're wondering, you won't need to send Google your feet pics in order for this feature to work. An example shared by the company shows someone uploading a full-length picture of themselves, while Google's AI transforms the white sneakers they're wearing into a number of different shoes, including a pair of black heels with exposed toes. When I tried Google's Doppl app, which similarly serves up AI-generated clips of yourself wearing a new outfit, the company made it clear that it can generate a pair of feet all on its own. Google first started testing its AI-powered clothing try-on feature with shirts, pants, dresses, and skirts in May before rolling it out to all users in the US in July. Along with support for shoes, Google announced that it's expanding AI try-on for other apparel in Australia, Canada, and Japan "in the coming weeks."

Google Is Bringing Its AI-Powered Virtual Try-Ons to Your Feet (Literally)

Jibin is a tech news writer based in Ahmedabad, India, who loves breaking down complex information for a broader audience. Don't miss out on our latest stories. Add PCMag as a preferred source on Google. Google is extending its virtual try-on service to shoes, but you don't need to send it feet pics. When browsing footwear on Google's Shopping tab or search results, you can select a pair of shoes and tap the "try it on" button to see a virtual preview of them on yourself. You don't need to upload a photo of your feet to make this work. Instead, just like with clothes, Google asks you to upload a full-length photo of yourself, and it then replaces the footwear in your photo with the new item you have just selected. For best results, Google recommends uploading a "full-body shot with good lighting and fitted clothing." Note that Google's AI can only show a virtual image of the footwear, so you'll still need to pay attention to sizing. In a demo video shared by Google, a woman is seen uploading a full-length image and swapping out her white sneakers with the footwear she wants to try. From the looks of it, Google keeps a library of "recently tried" items, and you can move across each look with a simple swipe. You can also share these virtual looks with friends or family. Generating images for the first time might take a few seconds. Google is also testing a dedicated try-on app called Doppl. The added advantage here is that your avatar does a 360-degree spin to show how the outfit appears from all sides. Virtual try-ons in Search, Shopping, and Google Images will be expanding to Australia, Canada, and Japan in the coming weeks. The feature already works on a billion clothing items, Google says.

Google wants to see your feet (for virtual shopping purposes)

Google started letting you try on clothes from the comfort of your home by uploading a photo and letting AI take care of the rest -- and if you're in the US, you can now do the same thing with shoes. Fortunately, the isn't nearly as creepy as Google needing a close-up of your bare feet. Rather, when you're browsing shoes, you tap the pair you want to try on and upload a full-length photo of yourself in any old outfit. Google will then swap out whatever shoes you're wearing in the original photo for the ones you're interested in buying, so you can see how they look with a particular outfit. For the best results, it that you stick to solo photos in which you're standing upright, with good lighting and a background that isn't too busy. Your clothing shouldn't be too baggy either. And naturally, Google warns to only use photos of yourself or those you have permission to use from someone else. It won't accept photos of children, either. Google points out that the image it generates is designed to help you see how an item might look, but doesn't guarantee that it'll actually fit you in real life. It's an approximation, then, rather than an image that perfectly takes into account your body shape and personal features. This is probably more of a catch when you're for clothes than shoes, though. Just don't walk into a store and blame Google when the sneakers you tried on virtually aren't manufactured in your real-world size. Google says that no biometric data from the photo you upload is collected or stored, nor will it use the image for training purposes. It won't share it with other Google apps or third parties either, but you can delete both the original photo and any generated images if you'd rather not let it hang onto them. Google has been gradually the capabilities of its AI as a virtual shopping assistant. When you use AI Mode to help you find a particular item now, such as a pair of jeans, you can make more specific queries about their style and ask follow-up questions to the chatbot to narrow down the visual results further.

Google's underrated AI shopping tool just made online shoe hunts surprisingly easy

Online shopping looks easy, as you can click and pay from the comfort of your home. However, one of the biggest downsides of it is that you don't know for sure whether a piece of clothing will look good on you. Google attempted to solve this problem way back in 2023 by launching try-on. Google's virtual try-on is an AI-powered shopping tool available in Google Search. Unlike many Google services, the Mountain View tech giant has improved it over the years. Of all the major features it has added in recent times, the ability to see what apparel items would look like on shoppers is perhaps the most useful one. Now, the company is taking try-on to another level by adding support for another part of what we wear. On its official The Keyword blog, Google has announced that starting today, shoppers will be able to use try-on to see what they might look like in the pair of shoes they intend to buy. If you used the "try it on" feature before, you don't need to learn anything new, as it works just like trying on any apparel item. To see what you'll look like in those pairs of shoes, all you have to do is find a product listing of your choice on Google and tap the "try it on" icon and add a full-length photo of yourself. Google's AI shopping tool will take care of the rest: you'll see what you'll look like in that pair of shoes. Google's try-on is expanding to more countries With support for a new category, the try-on is even more powerful, but all its benefits are limited to shoppers in the United States. However, the good news is that Google wants to extend this feature to shoppers in more countries. The company has confirmed that try-on will be available in three more countries in the "coming weeks," including Australia, Canada, and Japan. In addition to expanding to more regions, we also expect Google to add support for more wearable items to the try-on capability in the future.

Google's AI now lets you try on shoes without leaving home, or putting on socks

Hey Google, show me how those white sneakers will pair with my grey jeans! Online shopping is massive, but it's also a hit-or-miss experience. What looks good on a flashy product page may not necessarily look good once you receive the real product. To ease the dilemma, Google recently rolled out an AI-powered virtual try-on tool in Search. After garments, it's finally ready for footwear, too. Hey, this is pretty cool So far, the AI-powered try-on experience has been limited to top and bottom wear. Now, Google will let you upload any full-body picture and see yourself wearing any shoe appearing in the Search results. "Within moments, you'll see what you might look like in those heels or sneakers," says Google. The virtual footwear try-on system is now rolling out for users in the US. And here's the best part. The AI-fueled virtual try-on system will soon expand to other markets, as well, including Australia, Canada, and Japan. Recommended Videos On a related note, the Shopping tab recently added an AI-powered tool that lets you generate an image of a dress based on natural language descriptions. Once the image is generated, Google will find products that are similar, listed across various online shopping platforms. Think of it as hunting for your dream dress, and then finding its likeness in the real world. It's quite easy, too In order to virtually try a shoe, make sure that you have a full-body shot ready to pick from the gallery. Next, look for the desired shoe styles on Google Search, tap on the item that catches your fancy, and select the pill-shaped "try it on" button at the bottom. On the next page, select a full-body shot saved locally on your phone, and wait a few seconds for the AI to do its magic. Once the virtual try-on overlay is ready, you will see a carousel at the bottom showing different other footwear options that also appeared in the Search. In a nutshell, you won't have to go through a repetitive back-and-forth of creating a virtual avatar. Once the AI creates your digital likeness, you can just scroll through different footwear options and decide if they would look good on you.

Google's AI Shopping Tool Now Lets You Virtually Try On Shoes

The system then generates a realistic image of how the shoes might appear Google is expanding its AI-powered shopping experience. Earlier this year, the company introduced a set of experimental shopping tools through Google Labs, giving users a glimpse of how artificial intelligence could simplify online retail. By July, the feature was rolled out broadly, allowing shoppers to virtually try on clothing and accessories without stepping outside. Now, Google is taking things a step further, bringing footwear into the mix, allowing users to visualise and try on shoes from the comfort of their own homes. Google's AI Shopping Tool Now Lets You Virtually Try On Shoes In a new post on its official The Keyword blog, Google announced on Wednesday that shoppers can now use its AI-powered "try-on" feature to preview how a pair of shoes would look on them before making a purchase. The tool works by asking users to upload a full-length photo, allowing Google's system to generate a realistic image of how the shoes might appear when worn. For those who have used Google's Try It On option before, the process feels familiar as it functions just like the apparel try-on tool. To use it, shoppers tap on any shoe listing in Google Search, select the Try It On button, and upload their photo. Within moments, the platform displays a digital representation of the user wearing the selected shoes. The generated image can be saved or shared with others for feedback. This rollout follows Google's earlier expansion into AI-driven virtual clothing try-ons, introduced about two months ago. Previously, the feature showed garments on a range of body types using diverse models. Now, with this upgraded AI capability, Google allows users to visualise apparel, and now footwear, on a digital version of their own body, making online shopping even more personalised and immersive. Notably, Google launched an experimental app called Doppl in June, using AI to show how different outfits might look on users. Built on the same generative AI technology as Google's virtual try-on feature, now expanded to include shoes, Doppl offers a more immersive styling experience. It helps shoppers refine their personal style and even creates AI-generated videos to show how outfits would move and appear in real life. Google is also expanding its virtual try-on tools to Australia, Canada, and Japan.

Google Expands Virtual Try-on Technology to Include Shoes | PYMNTS.com

Beginning Wednesday (Oct. 8), the company added shoes to the other clothing items available in this artificial intelligence-powered technology, it said in an announcement. "To try on shoes, just tap on any product listing on Google, select the 'try it on' button and add a full-length photo of yourself," the announcement said. "Within moments you'll see what you might look like in those heels or sneakers." Google also said in the announcement that it will expand its virtual try-on technology to Australia, Canada and Japan in the coming weeks. The technology is currently available only in the United States. "Shoppers in the U.S. are having lots of fun trying clothes on (even sharing their try on images significantly more than standard product listings) and now there's even more to check out," Google said in the announcement, referring to the addition of shoes. The PYMNTS Intelligence report "Getting to Know You: How AI Is Shaping the Future of Shopping" found that 14% of consumers would like the shopping experience provided by merchants to include mixed-reality product try-ons. The report said that Walmart and Amazon have been expanding their online try-on options and the L'Oréal reported a 150% increase in virtual try-ons between 2022 and 2023. Google's virtual try-on tool originally allowed shoppers to see garments on models of various body types. It expanded over time to include additional items so it could display complete outfits. In a March blog post, Lilian Rincon, vice president of consumer shopping product at Google, wrote that this feature was "rolling out to shoppers to bring more visual inspiration to your shopping journeys on Google, helping you better visualize how items fit your style so you can feel more confident when you buy something." Google announced in May that the virtual try-on tool would begin letting users see clothes on their own photos. After being released as a limited experiment, that virtual try-on capability was launched in the U.S. in July. "Upload a full-length photo of yourself and within minutes you'll see what you might look like wearing those gingham-print pants on the first day of class," Danielle Buckley, director of product, consumer shopping at Google, wrote at the time in a blog post. "You can scroll through other looks you've tried, save your faves and share with friends.