Google Expands AI-Powered Virtual Try-On to Shoes, Reaches New Markets

Reviewed byNidhi Govil

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Google's AI-driven virtual try-on feature now includes shoes and is expanding to Australia, Canada, and Japan. The tool allows users to visualize clothing and footwear on themselves without physical fitting.

Google's AI-Powered Virtual Try-On Expands to Footwear

Google has announced a significant update to its AI-powered virtual try-on feature, now allowing users to visualize how shoes would look on them

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. This expansion comes alongside the news that the service will be available in Australia, Canada, and Japan in the coming weeks, marking a notable international growth for the technology

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Source: The Verge

Source: The Verge

How It Works

The virtual try-on feature for shoes operates similarly to its clothing counterpart. Users can select a pair of shoes they're interested in and tap the 'Try It On' button

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. Instead of requiring foot-specific images, users upload a full-length photo of themselves. Google's AI then replaces the shoes in the original image with the selected pair, providing a visualization of how the new footwear might look

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Source: engadget

Source: engadget

User Experience and Privacy

For optimal results, Google recommends uploading photos with good lighting, fitted clothing, and a clear background

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. The company emphasizes that this tool is designed to give an approximation of appearance rather than guaranteeing fit

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. Privacy concerns are addressed by Google's assurance that no biometric data is collected or stored, and users have the option to delete both original and generated images

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Broader AI Shopping Initiatives

This update is part of Google's larger push into AI-assisted shopping. The company has been gradually expanding its AI capabilities as a virtual shopping assistant

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. In addition to the try-on feature, Google has launched an experimental app called Doppl, which uses similar technology to create AI-generated videos of outfits on users

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Source: Android Police

Source: Android Police

Market Impact and Future Prospects

The expansion of virtual try-on to shoes and new international markets represents a significant step in online shopping technology. It addresses one of the main challenges of e-commerce: the inability to physically try on items before purchase

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. As Google continues to refine and expand this technology, it could potentially reshape the online shopping landscape, offering consumers a more confident and interactive buying experience.

Conclusion

Google's latest update to its virtual try-on feature marks a notable advancement in AI-powered shopping tools. By expanding to footwear and new markets, the company is addressing key pain points in online shopping while showcasing the potential of AI in enhancing consumer experiences.

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