Google Expands Whisk: AI-Powered Image Remixing Tool Now Available in Over 100 Countries
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Whisk, a Google Labs experiment, is expanding to more than 100 new countries.
Since Whisk launched in December, people in the U.S. have been having a blast creating images with images as prompts to visualize and remix ideas. And starting today, people in over 100 other countries can give it a try, too. Simply drag and drop images for the subject, scene and style you desire, and let our AI models do the rest. Whisk uses Gemini to create detailed captions of your images, and then feeds these descriptions into Imagen 3 to generate the new image. Whisk captures the essence of your images, so you can explore a wide range of creative possibilities. This tool is designed for rapid visual exploration, perfect for playing with ideas and creating unique digital art. Try out Whisk at labs.google/whisk, and share your creations with us! Join the Google Labs community on X, Reddit, and Discord to stay updated.
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Google Whisk, an image remixing tool, is now available in 100+ countries | TechCrunch
Google keeps releasing experimental products built with its AI models to give users a taste of its capabilities. Last year, the company debuted an image remixing tool called Whisk that was available to users in the U.S. On Tuesday, Google made the tool available in more than 100 countries. There are plenty of image-generation tools that create images through text prompts. Google Whisk tries to make things easier by letting you upload three images for subject, scene and style, and remix them into a new creation powered by the Imagen 3 model. If you want to customize the image, you can use text prompts for the overall image or specific to the subject, scene or style. Apple's Image Playground also lets you create images in a similar manner by combining styles and subjects. Notably, Whisk is not available in countries and regions like India, Indonesia, the EU, and the U.K.
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Google's experimental AI image remixing tool, Whisk, is expanding its availability to more than 100 countries, allowing users to create unique digital art by combining images for subject, scene, and style.
Google's Whisk Expands Global Reach
Google has announced a significant expansion of its AI-powered image remixing tool, Whisk, making it available in more than 100 countries. This move comes after the tool's successful launch in the United States in December, where it quickly gained popularity for its innovative approach to image creation
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.How Whisk Works
Whisk offers a unique take on image generation by allowing users to create new images using existing images as prompts. The process is straightforward:
- Users drag and drop images to represent the desired subject, scene, and style.
- Google's AI models then process these inputs to generate a new, composite image.
The tool utilizes two of Google's advanced AI models:
- Gemini: Creates detailed captions of the input images.
- Imagen 3: Uses these captions to generate the final image
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Customization and Flexibility
While Whisk primarily uses image inputs, it also offers text-based customization options. Users can provide text prompts to further refine the overall image or specific elements such as the subject, scene, or style
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.Competitive Landscape
Google's expansion of Whisk comes at a time when other tech giants are also exploring similar technologies. Apple, for instance, has introduced Image Playground, which employs a comparable method of combining styles and subjects to create new images
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.Availability and Limitations
Despite the broad expansion, Whisk is not universally available. Notably, the tool remains inaccessible in several key markets, including:
- India
- Indonesia
- European Union countries
- United Kingdom
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Google's AI Strategy
The release of Whisk aligns with Google's broader strategy of introducing experimental products built on its AI models. These releases serve dual purposes:
- Showcasing the capabilities of Google's AI technologies
- Providing users with hands-on experience with cutting-edge AI tools
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Community Engagement
Google is actively fostering a community around its AI experiments. Users are encouraged to share their Whisk creations and join discussions on various platforms, including X, Reddit, and Discord
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