EU Launches Antitrust Probe Into Google's AI Training Practices and Content Usage

Reviewed byNidhi Govil

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The European Commission has opened an antitrust investigation into Google over concerns the tech giant is using content from web publishers and YouTube creators without appropriate compensation to power its AI Overviews and AI Mode features. Regulators are also examining whether Google restricts rival AI companies from accessing YouTube content, potentially giving itself an unfair competitive advantage in the AI market.

European Commission Targets Google Over AI Training Practices

The European Commission has launched a formal EU antitrust probe into Google, investigating whether the tech giant has engaged in a breach of competition rules by using web publishers' content and YouTube videos to train its generative AI models without proper compensation

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. The investigation focuses on two key AI features: AI Overviews, which automatically generates summaries appearing at the top of traditional search results, and AI Mode, which provides chatbot-style answers to search queries

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. Regulators are examining whether Google is distorting market competition by imposing unfair terms and conditions on publishers and content creators while granting itself privileged access to their content

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Source: France 24

Source: France 24

Concerns Over Web Publishers and YouTube Content Usage

The Commission's investigation centers on whether Google has given itself an unfair competitive advantage by using content for its AI services without paying web publishers or providing them with an opt-out option

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. Many publishers depend on Google Search for user traffic and risk losing access if they refuse to allow their content to be used

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. The probe also examines how Google uses YouTube uploads, with regulators noting that content creators have an obligation to grant Google permission to use their data for training generative AI models without any remuneration

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. This raises significant questions about fair access to content and whether dominant position holders can impose such conditions on creators who have limited alternatives.

Source: TechCrunch

Source: TechCrunch

Google Restricts Rival AI Companies From YouTube Access

A critical aspect of the investigation involves Google's decision to block rival AI companies from using YouTube content to train their own AI models while simultaneously leveraging that same content for its own AI development

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. The European Commission is concerned this practice places rival AI model developers at a significant disadvantage, potentially stifling market competition in the rapidly evolving AI sector

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. This dual approach—using content freely while restricting competitors—forms the core of the Commission's concerns about whether Google is abusing its dominant position in both search and video platforms.

The Google Zero Threat and Publisher Concerns

The investigation ties into broader concerns about "Google Zero," the moment when Google Search no longer refers users to third-party websites, effectively starving them of traffic and revenue

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. As AI Overviews provide direct answers at the top of search results, publishers worry about losing the web traffic they depend on for survival. The Commission's probe arrives as companies developing AI models face multiple lawsuits for copyright infringement from publishers including the New York Times, The Chicago Tribune, News Corp, and Reddit

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. However, the EU's investigation differs from these copyright cases, as it focuses on leveling the playing field for AI companies competing with Google rather than solely addressing content licensing disputes.

Source: The Verge

Source: The Verge

Google Defends Its Practices as Investigation Proceeds

Google has pushed back against the investigation, arguing that it "risks stifling innovation in a market that is more competitive than ever"

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. The company maintains that its Google-Extended crawler token gives publishers control over what its bots can crawl and that it respects robots.txt directives

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. For YouTube, Google points to its likeness detection tool that flags creators when their image appears in AI-generated content

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. The European Commission is conducting this investigation under the EU's longstanding competition regulations rather than the newer Digital Markets Act, and Brussels has no deadline to wrap up the case

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. If Google is found to have violated EU competition rules, the company could face sanctions including a fine worth up to 10% of its annual global revenue

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. Teresa Ribera, the Commission's vice president overseeing competition affairs, emphasized that while AI brings remarkable innovation and benefits, "this progress cannot come at the expense of the principles at the heart of our societies"

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