Google Launches Doppl: AI-Powered Virtual Try-On App Revolutionizes Online Shopping Experience

Google launches Doppl, a new app that lets you visualize how an outfit might look on you | TechCrunch

Google is launching a new experimental app called Doppl that uses AI to visualize how different outfits might look on you, the company announced on Thursday. The app is available on iOS and Android in the U.S. Doppl is designed to let you virtually try on outfits on a digital version of yourself. The app works by first getting you to upload a full-body photo of yourself. From there, you can use photos or screenshots of different outfits to virtually try them on. These images could be a photo of an outfit you see at a thrift store or on a friend, or even a screenshot of an outfit you see while scrolling through social media. Once you select an outfit that you want to visualize, Doppl will create an image of a virtual version of yourself wearing the outfit. Doppl can also take these static images and convert them into AI-generated videos so you can get a better sense of how the outfit would look on you in real life. You can save your favorite looks and browse through all of your other virtual try-ons. Plus, you can also share your look with others. The tech giant says the new app builds on Google Shopping's recently launched capabilities that allow you to try on clothes virtually. By launching the functionality in a standalone app, Google is making the feature easier to access while allowing people to explore their style in a fun and interactive way, the company believes. It may also help Google collect more data on how apps like this could work, to aid its future efforts in the space. While Google has offered virtual try-on technology before, the earlier features focused on showing items on a diverse range of models' bodies. With Doppl, the company is letting you try clothes on an animated version of your own body. "We hope Doppl helps you explore your style in new and exciting ways," Google said in a blog post. "As a Google Labs experiment, Doppl is in its early days and it might not always get things right. Fit, appearance and clothing details may not always be accurate." Given that the Doppl is an experimental launch, it's unknown when or if Google plans to bring the app to additional regions.

Will That Outfit Look Good on You? New Google App Lets You Try It On Virtually

Google is expanding its virtual try-on options with Doppl, a Google Labs experiment that lets you upload a photo of yourself and the outfit you're eyeing to see how it'll look. First announced at I/O last month, Doppl is now available on iOS and Android in the US. Once you add a full-body photo of yourself and an image or screenshot of the clothing you want, Google's AI overlays the outfit onto your photo for a complete look. Google's demo also includes a button to set the photo "in motion." This appears to produce an AI-generated video of your avatar doing a full 360-degree spin. You can share your favorite AI-generated looks with friends or followers and save outfits to keep a collection of your favorite looks. Since this is a Google Labs experiment, the app "might not always get things right. Fit, appearance, and clothing details may not always be accurate," Google warns.

Google's new AI app Doppl lets you try on outfits virtually

Google Labs is making virtual outfit try ons available to all with a new experimental AI app called Doppl, the company announced in a blog post. You can upload a photo of yourself and any outfit to see how it will look on you and can even create an AI-generated video of yourself and the clothing in motion. To use it, first upload a full-body photo of yourself, then choose photos or screen shots of outfits. For instance, you can screenshot or download photos from sources like Pinterest or clothing websites, or take photos of clothing from locations like thrift stores. You could even snap a photo of a friend wearing a desired outfit. Once the outfit is selected, Doppl (short for doppelgänger one imagines) will create an AI-generated image of you wearing it even and convert the static image into a moving video. You can continue to browse through outfits, save your favorites and share different looks. It may not work perfectly for you -- Google pointed out that "Doppl is in its early days and... fit, appearance and clothing details may not always be accurate." Google recently unveiled a similar try-on feature for its Shopping experience, but Doppl works strictly as a standalone app. It looks like the kind of thing people could have some fun with, particularly on social media, but it may also aid Google in gathering data on users' buying and shopping habits. The app is now available on iOS and Android, but only in the US for now.

I just tested Google's Doppl app that lets you try on clothes with AI -- and it blew me away

It seems like Google Labs is launching a new AI tool nearly every week, and this week is no different. Google just launched Doppl, a free experimental app (currently U.S. only) that takes shopping to the next level by letting users see virtually how the clothes will fit. Gone are the days of browsing static model images, that may or may not resemble your own body. Now you upload a full-body photo and see how clothes fit on you and -- get this -- even move, on you. And it's all powered by AI. Shopping online and see something you like? Just open the app and follow these steps: Upload or snap: Choose a photo of yourself. A full body shot is recommended. Then, pick out an outfit from Instagram, a website, or even an online thrift store catalog, and Doppl overlays the garment onto an animated version of you. Motion simulation: What makes Doppl different is that, instead of a flat image of you "wearing" the outfit, the app creates a short AI-generated video that shows how the clothes might drape and move as you walk or turn Save and share: Still deciding if you want to buy? Save your favorite virtual looks or send the AI-generated clips to friends via social media Google already offers a "Try On" feature in AI Mode Search, but that shows clothing on a static image of yourself and only works within the browser. Doppl gives users a more realistic preview because you get both the visual accuracy and the added realism of clothing movement -- making it feel more like an in-store fit. Doppl is better than guessing as animated previews help users assess fit, style and flow before buying. Designed for today's shopper who loves sharing on social media and discovering thrift finds, there's now no need for users to track brand listings. Plus, it's fun and free to use. Now available in the U.S. on iOS or Android, no subscription is required. Download Doppl from the U.S. App Store or Google Play. Upload a full-body photo or use the built-in AI model. Upload outfit images from your gallery or screenshots. Preview the animated look -- and save or share your favorites. Remember, as with any experimental AI app, it's not perfect. Google warns that fit and visual details might not always be accurate. Google has mentioned that it intends to expand it internationally, and future updates will likely include more fashion categories, better movement fidelity and refined image-processing algorithms. If you've ever wanted to see how a thrifted jacket or an influencer's outfit might look on you, Doppl's AI-powered videos offer a surprisingly realistic solution. It's a smarter, more personal spin on Google's Search 'Try On' feature -- and all you need is your smartphone and perhaps a sense of humor, because it might not always look perfect.

I tried Google's new Gemini-powered clothing app - here's how you can use AI to find the perfect outfit

Google's AI-powered shopping feature for showing you what you might look like in different outfits has come to mobile devices and can even help you see what you'd look like moving around in them. The new Doppl app uses Gemini AI to take a photo of you and replace your clothes with the outfit in another image you upload. Then, you can ask it to animate you in the outfit. I uploaded a full-length, well-lit photo of myself to the app and added a picture of an eye-catching set of orange pants. Less than a minute later, I looked quite comfortable in those pants. A tap on the button to animate the image, and I could even get a sense of what I would look like moving in them. In real life, trying on clothes can be exhausting, not to mention destructive to your self-esteem. And that's before considering if the lighting or mirrors are flattering. Doppl is way less pressure and can at least help you decide if the bold new look for yourself you're considering is at all worth it. It's just you, your digital self, and your imagination. You upload the outfit. The app makes you a little movie. You can save it, share it, delete it, or just sit there watching yourself turn or shift from side to side. I tried it again with a white suit to see how going for a more formal look would do. Again, the AI fit me neatly into the outfit. The animation covered almost an entire turn, and the creases in the jacket moved realistically. The video element is what makes Doppl stand out from Google's initial experiment from earlier this year. Not that it was perfect, of course. The movement is sometimes stilted, and the fabrics can suddenly lose all texture. The avatar sometimes floats slightly off the ground, which is disorienting to see yourself do. And even if you like the look, Doppl doesn't magically help you afford the fancy Victorian gentleman's suit you think you'd look great in, but for a few seconds of processing, it's pretty impressive and would be a useful starting point for figuring out what kind of clothes to buy. Doppl is still in early access and only available in the U.S. for now, but Google's clearly building toward something bigger. Imagine this plugged into your calendar, recommending outfits based on events. Or syncing with your Google Photos to remind you that yes, you did already wear that shirt to a wedding last year. It's the beginning of a personal styling assistant that uses your face, your body, and your evolving tastes. Google touts it as a way to reduce returns and cut down on overbuying, and even as a new way for people to explore style, even if they don't live near trendy stores or have access to stylists. Will this lead to some kind of AI-influencer-wardrobe dystopia? I'd guess not, but it's hard to tell when it comes to AI what actual positive or negative impact will follow. If you want to try it, it's free, and it takes about 60 seconds to go from uploading your photo to creating a series of fashion videos to star in. The app may not get everything right, but it is worth trying on as much as any set of clothes. Or perhaps you're just curious if your baby's snow suit, which they look so comfortable and adorable in, would look good on you, too. In my case, the answer is it's not quite as cute.

Google launches Doppl, an AI app to virtually try on outfits

If you've ever wondered whether those trendy pants will make you look chic or like you're auditioning for a circus, Google's new app might have an answer. The company launched Doppl Friday, an experimental tool designed to show users how different outfits might look on them personally -- no awkward dressing-room lighting required. Available on iOS and Android in the U.S., Doppl uses AI to create images and videos of clothing on a digital, animated version of the user. The app requires users to upload a full-body photo of themselves, then add photos or screenshots of outfits they want to try on -- whether that's something seen in a store, on social media, or worn by a friend. Doppl builds on Google Shopping's earlier virtual try-on tools, which showed clothes on different model body types, but shifts the focus to the individual user. All virtual try-ons can be saved, browsed, or shared with others. While Doppl expands Google's AI shopping experiments, it's still in early development, and the company notes that fit and details may not always be accurate. For now, it's also only available in the U.S., with no word yet on a potential expansion.

Try on looks and discover your style with Doppl

We're introducing Doppl, a new experimental app from Google Labs to help you visualize how an outfit might look on you and explore your style. Doppl's virtual try-on makes it fun and easy to see any outfit on a digital, animated version of yourself. In May, Google Shopping announced the ability to virtually try billions of clothing items on yourself, just by uploading a photo. Doppl builds on these capabilities, bringing additional experimental features, including the ability to use photos or screenshots to "try on" outfits whenever inspiration strikes. Doppl also brings your looks to life with AI-generated videos -- converting static images into dynamic visuals that give you an even better sense for how an outfit might feel. Just upload a picture of an outfit, and Doppl does the rest. With Doppl, you can try out any look, so if you see an outfit you like from a friend, at a local thrift shop, or featured on social media, you can upload a photo of it into Doppl and imagine how it might look on you. You can also save or share your best looks with friends or followers. We hope Doppl helps you explore your style in new and exciting ways. As a Google Labs experiment, Doppl is in its early days and it might not always get things right. Fit, appearance and clothing details may not always be accurate. Google Labs is our home for Google's latest AI experimental products. Your feedback is important to help us shape its future.

Google Brings a Standalone App to Let You Try-On New Outfits Virtually

Doppl is available as an experimental app via Google Labs It is available on iOS and Android in the US The app uses AI to add different clothing items to the user Google launched a new artificial intelligence (AI) app on Thursday that allows users to virtually try on different outfits. Dubbed Doppl, it is an experimental app by Google Labs which was originally conceptualised to be a feature within AI Mode in Search. However, it appears that the Mountain View-based tech giant is now considering creating a standalone experience for it. With this app, users can just upload a full-length image of themselves, and the underlying AI model will process the body shape and accurately superimpose different clothing items on them. In a blog post, the tech giant announced the launch of the new app. At Google I/O 2025, the company announced several new AI features for its Shopping product while integrating it deeper into the Search experience. One such feature was virtual try-on, which used an AI to let people see themselves in different outfits. The idea behind the app is to let people see themselves in the apparel they're planning to buy, so that they can make an informed decision on whether they want to purchase it or not. This solves the age-old dilemma of not knowing whether a shirt would look as good on you as it does on the model. This is also not the first foray of Google in this direction. In 2023, the company introduced an AI feature which showed clothes on a wide range of real models to help users see how the item looks on someone with a similar body shape. Doppl now makes that endeavour more personalised as users can just upload a full-length image of themselves and the outfit, and see how it would look on them. At I/O, Google said the feature is powered by a custom fashion-based image generation model that understands the human body and how clothes fold, stretch, and drape on different bodies. One cool aspect of the app is its usability. Users are not limited to the options available on online shopping websites, and can also upload an image of an outfit of their friend, something they found at a local store, or even a social media image. Currently, Doppl is available on iOS and Android in the US. The company has not mentioned if it plans to expand it to other regions.

Try Any Outfit At Home Before Buying - Google Drops New AI App - Alphabet (NASDAQ:GOOGL)

Google Labs, Alphabet Inc. GOOG GOOGL Google's home for AI experiments, introduced a new fashion-centric AI app aimed at style enthusiasts and digital creatives. The experimental tool, called Doppl, leverages advanced artificial intelligence to help users explore and visualize how different outfits might appear on animated avatars of themselves. Doppl expands on Google's previous virtual try-on feature by introducing new experimental elements. Also Read: Google Cloud Hires Former Oracle CFO As AI Race Heats Up Users can upload images, whether personal snapshots or screenshots from the web, and see how those outfits might look on themselves using a lifelike digital model. This includes both still previews and animated renderings that simulate motion and fabric flow. The app allows users to store their favorite looks, share them across social platforms, and refine their personal style based on inspiration drawn from real-life encounters or online discovery. Whether the outfit is seen on a friend or in a store window, Doppl turns a single image into a personalized fashion experience. Developed under the umbrella of Google Labs, Doppl remains in an early testing phase. According to Benzinga Pro, GOOG stock has lost over 6% in the past year. Investors can gain exposure to the stock via ETF Opportunities Trust T-Rex 2X Long Alphabet Daily Target ETF GOOX. Price Action: GOOG shares are trading higher by 0.37% to $175.08 at last check Friday. Read Next: 'Fake News:' Former Engineer Joining Meta Refutes Sam Altman's $100M Golden Pass Accusation To Poach OpenAI Talent Image via Shutterstock GOOGLAlphabet Inc$174.040.29%Stock Score Locked: Want to See it? Benzinga Rankings give you vital metrics on any stock - anytime. Reveal Full ScoreEdge RankingsMomentum28.26Growth87.02Quality86.11Value53.05Price TrendShortMediumLongOverviewGOOGAlphabet Inc$174.910.28%GOOXETF Opportunities Trust T-Rex 2X Long Alphabet Daily Target ETFNot Available-% This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Market News and Data brought to you by Benzinga APIs

Google Launches Virtual Try-on App Featuring AI-Generated Videos | PYMNTS.com

The dynamic visuals give users "an even better sense for how an outfit might feel," according to the post. Users can generate these images and videos by uploading a full-body photo of themselves as well as photos or screenshots of the items they would like to try on, according to a video that accompanied the post. "With Doppl, you can try out any look, so if you see an outfit you like from a friend, at a local thrift shop, or featured on social media, you can upload a photo of it into Doppl and imagine how it might look on you," the post said. "You can also save or share your best looks with friends or followers." "Virtual try-on helps to reduce returns because you get the best product, which you like [the most]," Wayne Liu, president and chief growth officer at AI and augmented reality (AR) beauty technology company Perfect Corp., told PYMNTS in an interview posted in February 2024. When Walmart surveyed consumers about their interest in technologies like virtual try-ons and other features to see how items would appear in the real world, it found that these technologies are "transforming how consumers engage with retailers."