Google Tests Replacing 'I'm Feeling Lucky' with 'AI Mode' on Search Homepage

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On Tue, 13 May, 4:07 PM UTC

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Google is experimenting with a significant change to its iconic search homepage, potentially replacing the longstanding 'I'm Feeling Lucky' button with a new 'AI Mode' feature, signaling a shift towards AI-powered search capabilities.

Google Experiments with 'AI Mode' on Search Homepage

In a bold move that could reshape the face of internet search, Google is testing a significant change to its iconic homepage. The tech giant is experimenting with replacing the longstanding 'I'm Feeling Lucky' button with a new 'AI Mode' feature, potentially signaling a shift towards more AI-driven search capabilities 1.

The Experimental Change

Google has begun rolling out this experimental feature to a small percentage of users in the United States, primarily within its Labs environment. The 'AI Mode' button, when clicked, activates an AI-powered search engine chatbot that provides more conversational responses to user queries 2.

Various user reports across social media platforms have shown different implementations of the AI Mode button. In some cases, it appears in the search bar itself, while in others, it replaces the 'I'm Feeling Lucky' button beneath the search bar. Some users have even reported seeing a rotating rainbow border when hovering over the AI Mode button, making it visually distinct from other search options 2.

Implications and Motivations

This potential change comes at a time when Google is facing increased pressure in the AI-driven search market. An Apple executive recently testified that Google Searches on Safari declined for the first time last month, attributing the change to the rise of AI tools such as ChatGPT 1.

The move to prominently feature AI Mode on the homepage suggests that Google may view AI-powered responses as more efficient than traditional search results. It could also be seen as an attempt to keep users engaged on Google's platform rather than seeking information elsewhere 3.

The Future of 'I'm Feeling Lucky'

While the potential removal of the 'I'm Feeling Lucky' button may upset some users who have grown accustomed to its presence since Google's inception, it's worth noting that the feature has seen limited use in recent years. Google estimated in 2007 that only 1% of all searches went through the 'I'm Feeling Lucky' button 4.

Google's Cautious Approach

Despite the buzz surrounding this test, Google has emphasized that this is just one of many experiments they conduct. A Google spokesperson stated, "We often test different ways for people to access our helpful features. This is just one of many experiments" 5.

As Google continues to navigate the rapidly evolving landscape of AI-driven search, this test represents a potentially significant step in the company's strategy. However, as with all experiments, there's no guarantee that this change will be implemented broadly. The tech world will be watching closely to see how this experiment unfolds and what it might mean for the future of internet search.

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