Google Launches AI-Powered Virtual Try-On and Enhanced Shopping Features

Google's new AI feature lets you virtually try on clothes | TechCrunch

Google announced on Thursday that it's launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that will let users explore shoppable outfits and room inspiration using generative imagery. The official launch of the virtual try-on feature comes two months after Google first began testing it. The feature works by allowing users to upload a photo of themselves to virtually try on a piece of clothing. The feature is launching in the United States today, letting users try on apparel items in Google's Shopping Graph across Search, Google Shopping, and product results on Google Images. To use the feature, users need to tap on a product listing or apparel product result and select the "try it on" icon. From there, they need to upload a full-length photo of themselves. They will then be able to see what they might look like wearing the clothing. Users can save looks and share them with friends as well. While Google has offered virtual try-on technology before, the earlier features focused on showing items on a diverse range of models' bodies. With this new feature, the company is letting users try clothes on a virtual version of their own body. The launch comes as Google has been investing in the virtual try-on space. Last month, the tech giant launched an experimental app called Doppl that uses AI to visualize how different outfits might look on you. A Google spokesperson told TechCrunch that while both the new try-on feature and Doppl are powered by the same generative AI technology, the app is designed for shoppers to go even deeper with virtual try-on to allow them to curate their personal style. Plus, Doppl can create AI-generated videos so users can get a better sense of how the outfit would look on them in real life. As for the new price alerts, users can now specify the amount they want to spend on an item. Starting today, shoppers in the United States can set an alert for a product and specify their preferred size and color, as well as the price they want to pay. "The Shopping Graph has products and prices from all across the web -- so we'll let you know when there's an offer that meets your criteria," said Danielle Buckley, Google's Director of Consumer Shopping, in a blog post. "No more constantly checking to see if that bag you're eyeing is finally at the right price for you or forge ing to come back to a product you loved." In terms of the upcoming feature for outfit and room design inspiration, Google says users will get access to it this fall. It will let users do things like get style inspo for a green flowy dress for a garden party or design ideas for a bedroom. The tech giant says its vision match technology will generate a range of visual options for the query and use the 50 billion products in the Shopping Graph to show product listings for visual matches.

Google's AI-Powered Virtual Try-On for Online Shopping Is Now Live

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ESPN, Tom's Guide and Wired, among others. Google's Try On, an AI-powered feature in Search that allows you to try on clothes virtually, is now live, the company said Thursday. Try On, previously limited to Labs users, is opening itself up to the broader Google user base. When people search for clothes to buy via Google Search, some items will have a "Try it on" button. It'll then use a photo of you (or one you've uploaded of someone else) and render the clothing over your or their body, taking into account your/their size and shape and forming the clothing around you or them. The process can take 5 to15 seconds. Along with Try On, Google Search will get other enhanced shopping features. As the name suggests, Price Alerts gives shoppers a heads-up when the price for an item they're eyeing hits a specific number. By clicking "tap price," users can set up an alert for when the price of an item they want meets their budget. AI Mode, a new vertical in Google Search that's currently limited to Labs users, is getting a new generative imaging feature. It'll use AI image generation to render different clothing styles or room design options, to give some inspiration. It'll also pull up shoppable product listings. Google's integration of more AI-powered features across its product portfolio is now coming for its core money maker: online search. Whereas previously Google focused on delivering the top search results based on people's keyword entries, it's now pivoting to using AI to answer people's questions directly and understand their intent. This fundamental shift is in response to ChatGPT, an AI-powered chatbot that can answer questions directly with novel answers, despite the complexity. ChatGPT is currently the world's most popular AI chatbot, with 400 million active weekly users. Gemini, Google's own AI chatbot, has 400 million active monthly users. Google Search, however, is still the dominant online search platform, with 6.4 billion unique monthly visits. Integrating AI directly into Google Search acts as a highly popular ingress into Google's AI products. Google CEO Sundar Pichai said AI features are helping increase Google Search usage overall. But AI results in search might be hurting news publishers and other sites that create original content.

Google AI Mode will generate fake clothes to help you buy real ones

Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews. Google is injecting more generative AI into its online shopping experience in Search. An upcoming feature for AI Mode will generate images of outfits and decor ideas based on user descriptions, to help people find visually similar products. Also launching is a new tool that allows people to virtually try on clothes. The new AI Mode shopping feature will launch this fall in the US. It's designed to provide a visual aid that can better guide what kinds of products should be recommended, compared to just using search descriptions. If users search for "a green flowy dress for a garden party," for example, AI Mode will generate images of fake dresses in a variety of different styles that allow users to find the closest match to the dress they were envisioning. Google will then show the users real listings for visually similar dresses in online stores. This seems like a better way to use AI as a shopping inspiration tool than browsing through AI images hosted on moodboard platforms like Pinterest, which don't match users to a real-world equivalent that they can actually buy. The initial images that Google AI Mode will generate are still fake, however, which may cause some disappointment for users who can't find an exact match for the AI clothing and decor suggestions they've fallen in love with. For something that's actually available today, Google is rolling out a virtual try-on tool in the US that allows shoppers to see what clothes look like on themselves by uploading a photo. After previously being introduced as a limited experiment in Search Labs, the feature is now launching in Search, Google Shopping, and product results on Google Images. Users can access the feature by tapping on any clothing product results in Search, Shopping, or Images, selecting the "try it on" icon, and uploading a full-length body photo. Google's AI will then show the user what they might look like wearing the apparel they've selected, giving users a more personalized experience than seeing those clothes modeled on someone else.

Google's tool for virtually trying on clothes is now available in the US

At I/O 2025 in May, Google previewed a new AI-powered feature the company said would simplify online shopping. The tool allows you to upload a single, full-body photo of yourself to "try on" different pieces of clothing you find online. Following a limited preview, Google has begun rolling out the feature to users in the US. You can start trying on clothing for yourself by tapping the "try on" icon on any product listing on Google or apparel product result you find on Google Images. Powering the experience is an image generation model Google trained to take into account how different materials fold, stretch and drape across different human bodies. According to Google, the model supports billions of clothing items found across the company's Shopping Graph, meaning their may be some outfits the AI will have a hard time parsing. However, most clothing items from popular retailers should be supported out of the gate. With today's release, Google has also enhanced the price-tracking functionality built into the feature. Naturally, you can specify the color and size you want, but Google also allows you to set the price you want to pay for the item. It's possible to configure the watch so you're only alerted after the product you want dips below a specific price. "The Shopping Graph has products and prices from all across the web -- so we'll let you know when there's an offer that meets your criteria," says Google. "No more constantly checking to see if that bag you're eyeing is finally at the right price for you or forgetting to come back to a product you loved." Later this year, Google plans to bring additional shopping features to AI Mode, the dedicated AI tab the company began rolling out to everyone in the US this past May. Come this fall, you'll be able to explore outfit and decor ideas -- and buy what suits your fancy -- directly from the chat bot.

Google has new ideas on how to save money while shopping online

In the coming fall, it will also allow users to use AI Mode to get inspiration for outfits and interior design. In addition to rolling out AI Mode to all users in the US, Google showcased its AI-powered Try It On feature a few months ago at I/O 2025. As the name suggests, the feature allows you to visualize how a particular piece of clothing would look on your body. Today, Google is starting to roll out Try It On in the US, along with price alerts to notify you when the prices of specific products. Both of these features are part of Google's AI-enhanced shopping experiences. Of the two, Try It On uses generative AI to analyze the shape of your body and then render the new attire on top. You don't need to capture new images every time, as the feature lets you upload an existing photo and generate pictures of yourself in new clothes using it. Besides clothes listed on Google Shopping, the feature lets you try out clothes even from image results in Search. Besides visualizing clothes, you can also store the pieces you like or share versions of yourself in specific clothing with friends. In addition to its try-on tool, Google is adding price tracking functionality for products in Shopping results. When you see a product online, you can tap "track price," followed by a specific quantity you're looking to buy, along with the maximum price you would be willing to pay. Google will alert you as soon as the price drops to a suitable amount matching your criteria. This feature is also rolling out first in the US. Previously, Google also teased an agentic functionality where it would proceed with automatic transactions from your Google Pay account without your active participation. However, automatic payments have yet to be enabled. Finally, Google has iterated that it will soon bring a visual catalog of inspiration for more apparel and interior design with the AI mode in Search. With this feature, you will be able to look up styling inspiration based on specific themes, locations, or events. The functionality is slated to go live sometime in the fall this year.

Google's new personal try-on makes online shopping less of a guessing game

Shopping for clothes online has several pros and just one major drawback, and that drawback is often enough to make or break the entire experience. When shopping online, you don't have the convenience of hopping into a fitting room to truly see how a specific item of clothing will look on you, but you go with your gut and press buy. The package finally arrives and womp womp womp, cue the return process. Google has a seamless tool to help you minimize the occurrence of such frustrating scenarios, and the tool is only getting better. Related Google thinks AI is ready to be your personal stylist Shop what you imagine Posts The tool we're talking about is virtual try-on, which made its debut all the way back in June 2023. Originally only capable of highlighting what a specific article of clothing will look like on different body types, virtual try-on is now getting a solid update that lets you put yourself into the mix. First unveiled as a Search Labs experiment earlier this year at I/O, personal virtual try-ons are now expanding to everyone in the US. This should allow all online shoppers to see what apparel items listed across Search, Google Shopping, and even product results on Google Images would look like on them. Source: Google To get started, find a product listing of your choice and tap the "try it on" icon overlaid on top of the listing image, as seen in the GIF above. This is where you upload a full-length photo of yourself to see what specific shirts, pants, skirts, and dresses look like on you. Via the same product listing, users in the US should now also ditch alternatives like CamelCamelCamel and PriceTracker. Google is baking a price tracker right within search, which means all products within its Shopping Graph (essentially products from all across the web) can now be tracked natively. Source: Google No more constantly checking to see if that bag you're eyeing is finally at the right price for you or forgetting to come back to a product you loved! The tool will appear as a 'track price' pill on product listings, and tapping it will allow you to specify the price you're looking to buy that specific product at, paired with your preferred size and color (if applicable). If and when the product meets your specific criteria, you'll receive a notification to snag the deal before it's gone. Personal virtual try-on and price tracking are rolling out now in the US. Expect widespread availability expected within the coming days.

Google Will Dress You Up With Generated Images

I Set Up These 5 Emergency Features on Every Android Smartphone Summary Google's AI Mode now includes the option to give you outfit ideas generated based on descriptive queries. The feature uses the Shopping Graph to find purchasable items to match the AI-generated outfits. While potentially useful, there is a risk of AI generating non-existent or unrelated items, given it's still AI. We're past the part where artificial intelligence can actually make your life more useful, and we've been on the "throw it at the wall and see if it sticks" phase. Now, Google, for some reason, thinks you might want to look at AI-generated outfits when you're shopping for clothes online. Google is adding a brand-new capability to its controversial AI Mode search option -- a new option that will let you look at outfit ideas. You can input a descriptive query, such as "style inspiration for a green flowy dress for a garden party," and the AI will generate a range of visual options. According to Google, these will not be mere concepts; the system will make use of a a proprietary "vision match" technology to find real, purchasable products that align with the generated look. So in theory, this new mode shouldn't make up brand new clothes that don't exist in an attempt to give you inspiration. Related Google's AI Mode Is Now Rolling Out Widely Google's AI Mode will give you more than just links. Posts 1 The feature makes use of Shopping Graph, a database containing what the company states are 50 billion product listings from across the web. When the AI generates an outfit, it simultaneously scans this graph to surface product listings for visually similar items that you can purchase directly. This is, in theory, meant to solve a common predicament for people shopping clothes online: finding a specific item they like but struggling to envision a complete ensemble or find complementary pieces. This should bridge the gap between a single product and a full outfit, the tool aims to make fashion discovery more intuitive and actionable. I'm not going to completely rip on this since I will concede that, if implemented right, it could be genuinely useful for some people. It's a similar concept to physical stores putting full, pre-assembled outfits with individual items they sell by the entrance, on a mannequin or in multiple clothes hangers. You might still want to switch around some things, but you can have a better idea of how the whole thing will look together. But it has to be implemented right. As I always say when I cover something AI-related, sometimes AI will AI and completely make up things. In this case, it could still make up completely non-existent clothes items, or give you suggestions that are completely out of line with what you asked -- you might request it to give you something that sticks to a specific dress code, but is actually non-compliant. The feature is apparently coming to everyone this fall, so if you use AI Mode on the daily, you might want to check it out. Source: Google

Google Search rolling out customizable price tracking, virtual try on

Google today announced a trio of new shopping updates for Search, including the ability to customize price tracking alerts. Google's existing price alerts feature is getting an update that lets you set an amount. To date, the tool sends a notification when there's a "notable drop in price." Enabling "Only notify me below a specific price" brings up a price slider. Additionally, you can "Only track specific colors or sizes," with Google now badging price tracking with the Gemini sparkle. This will bring up product-specific options for you to save. At I/O 2025, Google announced how you can upload a photo of yourself and realistically see what clothes will look like. After Search Labs testing in May, Google is now rolling out virtual try on in the US. You can "try on styles from the billions of apparel items in our Shopping Graph across Search, Google Shopping and even product results on Google Images." It makes use of a custom image generation model that "understands the human body and nuances of clothing -- like how different materials fold, stretch and drape on different bodies." A previous capability from 2023 only worked with pre-selected models. Once rolled out, open a product listing on Google and tap the "try it on" button. The image you upload has to be of your full body with no one else in the frame, good lighting, and "no hands in pockets." You'll then see that piece of clothing on yourself after a few moments. Both these features are rolling out starting today. Finally, Google is previewing the ability to "explore shoppable outfit and room inspiration" in AI Mode this fall. This makes use of vision match technology to "generate a range of visual options for your query and use the 50 billion products in the Shopping Graph to show product listings for visual matches we think you'll like."

Google AI Mode wants to be your personal stylist and interior decorator

Today, Google announced a new AI shopping feature that can suggest outfits and home decor ideas, plus connect users with products that look similar to its recommendations. The feature will be available to U.S. users within the Google AI Mode search experience this fall. The feature is an expansion of Google's "Vision Match" tool, which previously only worked on singular garments. Users could describe a piece of clothing in Search, and the feature would generate images of the garment based on the prompt before finding shoppable items that resembled it. Now, Vision Match will soon be able to devise entire outfit suggestions and room design ideas. "Our Vision Match technology will generate a range of visual options for your query and use the 50 billion products in the Shopping Graph to show product listings or visual matches we think you'll like," said Danielle Buckley, Google's Director of Product, Consumer Shopping, in a company blog post. Interior design, in particular, is already a popular use case for AI image generation; dedicated tools like VisualizeAI and RoomsGPT exist for that specific purpose. Unlike those tools, Google's Vision Match won't be able to produce ideas based on uploaded images -- just text prompts. But its real-life buying recommendations should streamline the process of turning a concept into reality. (Notably, Vision Match's new capabilities will also be completely free to use.) The news comes alongside Google's formal launch of the Clueless-esque "try it on" tool it first announced at Google I/O in May. (It's now available to all U.S. users on mobile and desktop.) To use it, simply tap the "try it on" icon on Google's product listings for shirts, pants, or dresses and upload a full-length photo of yourself. Google's AI will then show you how the garment might look on you. Mashable's Timothy Beck Werth was "equally impressed and mortified" by its results when he tested the beta version of the tool this spring. Google has also timed its Vision Match upgrade with a useful update to its price alerts feature. U.S. users can now pick their preferred size, color, and/or budget when they start tracking a product's price. (Waiting to buy some Puma Ballet Speedcats until they're at least 20% off? Google can flag you when the moment strikes.) "The Shopping Graph has products and prices from all across the web -- so we'll let you know when there's an offer that meets your criteria," Buckley wrote in the blog post. "No more constantly checking to see if that bag you're eyeing is finally at the right price for you or forgetting to come back to a product you loved!"

Try clothes on (online) before you buy with new Google tool

Buying online clothes is always something of a crap shoot. What looks good on the webpage could look ridiculous on you in person (or worse, entirely too tight). A few months ago at its I/O 2025 event, Google unveiled an AI-powered tool that could prevent those fashion disasters, letting you upload a full-body picture of yourself to virtually try on clothing found online. Now, that tool is finally available to users in the U.S. To use the tool, just tap on any product listing across Google or an apparel product result on Google Images and hit the "try it on" icon. From there, you'll upload a full-length photo and see what you'll look like in the outfit. The tool works on laptop, desktop and mobile devices. Google says it has also updated its price alert feature, so you can track prices and grab the top, dress or shorts when it falls into your price range. The tool doesn't just overlay the clothing on top of the image you upload. Google used an AI image generation model to account for how materials fold or stretch across people's bodies. Later this year, Google will bring shopping features like this to its AI Mode, including one that lets people explore (and purchase) outfit and decor ideas directly from the chatbot. One heads-up about this tool: While it does a good job of showing you what the clothes will look like on you, it does not account for body size, so it's not currently useful as a guide to whether an outfit will fit you well. In our own tests, the tool shaved several pounds off of us to showcase the clothes. And while that was a nice fantasy, the reality would likely look a bit different. In fairness, the tool does warn users "Fit and appearance won't be exact."

Google's 'try it on' tool lets you dress yourself with AI, try it now

You can now virtually try on clothes before hitting the buy button What's happened? Google has rolled out new AI shopping features, including a virtual 'try it on' tool for clothing that lets you upload a photo of yourself to see how an item would look on. Price alerts have also been upgraded, allowing you to specify your preferred size, color, and target price for products with the "track price" feature. This is important because: Goolge continues to expand its AI Mode offering which it announced during its Google IO 2025 keynote, with the aim of making browsing the web easier and quicker, as well as attempting to save shoppers money. Shoppers in the US can access the 'try it on' feature now, in Search, Google Shopping, and Google Images. To use the tool, tap on the "try it on" icon on a product listing in Google, or any apparel result on Google Images. You'll be prompted to upload a full-length image of yourself, and from there AI will dress your image in the items you choose. Google says its AI model "understands the human body and nuances of clothing -- like how different materials fold, stretch and drape on different bodies." Recommended Videos Why should I care? If you love online shopping, but hate the number of items you have to send back because they don't fit, Google's new AI tool could be perfect. By allowing you to see what an item of clothing might look like on your own body, you'll be able to make more informed choices. Hopefully that means fewer items in the basket, and fewer returns. Got your eye on a fancy jacket but not sure if it's right for you? Now you can see it on yourself without having to tap the buy button and wait for delivery. Okay, what's next? Google isn't done there, with more AI features in the pipeline for later this year, including the ability to "explore shoppable outfit and room inspiration right from AI Mode" If you're in need of some inspo for interior decor ideas or the latest outfit trends, AI mode in Search will be able to help. The outfit and room inspiration feature will be available to users in the US from this fall.

Try on styles with AI, jump on great prices and more

Whether you're still on the hunt for the perfect summer maxi skirt, dreaming about a new fall jacket or starting your back to school shopping, our shopping tools can help you explore your personal style and get a good price. Here are a few ways you can use Google's latest shopping features: At I/O in May, we introduced our try on tool as a limited experiment in Search Labs, allowing shoppers to upload a photo of themselves and use AI to virtually try on clothes. Today, try on is launching in the U.S., letting you easily try on styles from the billions of apparel items in our Shopping Graph across Search, Google Shopping and even product results on Google Images.

Google Will Now Let You Virtually Try-On Clothes Before You Purchase Them

The feature was first announced at Google I/O in May It is part of the company's Shopping Graph offering Virtual try-on feature is currently only available in the US Google is now rolling out its artificial intelligence (AI)-powered virtual try-on shopping feature to users in the US. The feature was first unveiled at the company's Google I/O event in May. Part of the Mountain View-based tech giant's Shopping Graph offering, the feature is available with AI Mode in Search, Google Shopping, as well as product listings in Google Images. It lets users virtually try out a large selection of outfits by following just a few steps. Additionally, the company has also upgraded its price tracking feature. In a blog post, the tech giant announced that the virtual try-on feature is now rolling out in the US. With this, users will be able to try on "billions of apparel items" listed in the company's Shopping Graph, Google claimed. Notably, the feature is being added to AI Mode, Google Shopping, as well as product results on Google Images. Those users who have access to the feature can go to Google Shopping and tap on any product listing. On AI Mode and Google Images, they will first have to search for a style or outfit, and then select one of them from the results. When the feature is available, users will see a new "try it on" icon. Tapping it will prompt the user to upload a full-length photo of themselves. Once the photo has been uploaded, Google will use AI to show how the item would look on the user. Virtual try-on also allows users to scroll through other looks they have tried on in the past, save their favourites, and even share the outfits with friends. Notably, the feature is powered by a custom fashion-based image generation model that understands the human body and how fabric folds, stretches, and drapes on different bodies. Apart from this, Google is also upgrading its price alerts, which are available with the new price tracking capability. The new version, which is also rolling out in the US, allows users to set an alert for a specific size and colour of the product, alongside the price they want to pay. This way, the price tracker will not send a notification for the apparel when it is available in a different size. Google is also working on a product discovery feature. This feature will allow users to go to AI Mode and ask for style inspiration or a particular outfit for an occasion. The chatbot will then scan for relevant products across the company's Shopping Graph, and using a proprietary vision match technology, it will show product listings that the user might like. This is coming to US-based users later this year.