GPU Price Drops: RTX 4090 and RTX 4070 Hit New Lows Ahead of Prime Day

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NVIDIA's high-end RTX 4090 and mid-range RTX 4070 graphics cards are seeing significant price reductions, with some models selling below MSRP. These deals come just before Amazon's Prime Day, offering gamers and PC enthusiasts attractive options for upgrading their systems.

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RTX 4090: High-End Performance at a Lower Price

The MSI GeForce RTX 4090 Gaming Trio, NVIDIA's flagship GPU, is currently available for $1,599.99 at B&H Photo, a price that's $100 below its MSRP of $1,699.99

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. This represents a rare opportunity for enthusiasts to acquire top-tier graphics performance at a discounted rate. The RTX 4090 is known for its unparalleled 4K gaming capabilities and exceptional performance in content creation tasks.

RTX 4070: Mid-Range Option Reaches All-Time Low

For those seeking a more budget-friendly option, the NVIDIA GeForce RTX 4070 has hit an all-time low price of $499 at Newegg

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. This represents a $100 discount from its launch MSRP of $599. The RTX 4070 offers excellent 1440p gaming performance and supports advanced features like DLSS 3 and ray tracing.

Market Implications and Timing

These price drops come just before Amazon's Prime Day event, suggesting that retailers may be positioning themselves competitively in anticipation of the sale. It's worth noting that graphics card prices have been relatively stable recently, making these discounts particularly noteworthy.

Performance Considerations

The RTX 4090 remains the fastest consumer GPU available, offering unmatched performance for 4K gaming and demanding applications. Meanwhile, the RTX 4070 provides a strong balance of performance and value, capable of handling most modern games at high settings in 1440p resolution.

Availability and Purchase Options

While the MSI RTX 4090 deal is available at B&H Photo, the RTX 4070 offer can be found at Newegg. Potential buyers should act quickly, as these deals may be time-limited or subject to stock availability. It's also advisable to check other retailers for competitive pricing or bundle offers.

Future Outlook

These price reductions could indicate a trend towards more competitive GPU pricing, potentially influenced by factors such as increased supply, upcoming product releases, or changing market demands. Consumers considering a GPU upgrade may find this an opportune time to make a purchase, especially with Prime Day and potential competitor sales on the horizon.

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