Grammarly faces lawsuit after Expert Review AI mimicked writers without consent

Reviewed byNidhi Govil

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Grammarly pulled its Expert Review feature after widespread AI backlash from writers whose identities were used without permission. Journalist Julia Angwin filed a class action lawsuit seeking over $5 million in damages, arguing the company violated publicity rights by selling fake author feedback. The tool simulated editorial advice from Stephen King, Carl Sagan, and hundreds of others.

Grammarly Pulls Expert Review After AI Backlash

Grammarly has disabled its controversial Expert Review feature following intense criticism and legal action from writers whose identities were used without permission

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. The AI tool mimicking writers promised to deliver editorial feedback as if it came from renowned figures like novelist Stephen King, the late scientist Carl Sagan, or tech journalist Kara Swisher. But the company never obtained consent from the hundreds of experts it included in the feature

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Source: BBC

Source: BBC

Journalist Julia Angwin has filed a class action lawsuit against Superhuman, the parent company that owns Grammarly, challenging what she describes as the misappropriation of names and identities of hundreds of journalists, authors, writers, and editors for commercial purposes

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. The lawsuit, launched in the Southern District of New York, seeks damages exceeding $5 million and aims to stop the platform from attributing advice to experts that they never gave

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Misuse of Identity Raises Publicity Rights Concerns

"I have worked for decades honing my skills as a writer and editor, and I am distressed to discover that a tech company is selling an imposter version of my hard-earned expertise," Angwin said in a statement

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. The situation carries particular irony as Angwin has spent her career investigating tech companies' impacts on privacy. Other critics of this technology, including renowned AI ethicist Timnit Gebru, were also included in the feature

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Source: TechCrunch

Source: TechCrunch

The Expert Review function, available only to subscribers paying $144 a year, drew on "publicly available information from third-party LLMs to surface writing suggestions inspired by the published work of influential voices," according to Shishir Mehrotra, Superhuman CEO

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. Launched in August 2025 as part of eight AI agents, the feature was promoted on Grammarly's Free and $12 Pro plans

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Fake Author Feedback Delivers Generic Results

The feature failed to deliver on its promise of thoughtful feedback. Casey Newton, founder and editor of tech newsletter Platformer and another person impersonated by Grammarly, tested the tool and received feedback so generic it raised questions about why the company would use these writers' likenesses at all

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. When Newton shared the AI-generated feedback with the real Kara Swisher, she responded: "You rapacious information and identity thieves better get ready for me to go full McConaughey on you. Also, you suck"

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"[Grammarly] curated a list of real people, gave its models free rein to hallucinate plausible-sounding advice on their behalf, and put it all behind a subscription," Newton wrote. "That's a deliberate choice to monetize the identities of real people without involving them, and it sucks"

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Company's Response Fuels Further Criticism

As criticism mounted, Superhuman initially said it would maintain the feature but allow those named to opt out via email

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. This response prompted further backlash, as impacted authors weren't informed that Grammarly was using their identity and hadn't granted permission in the first place. Gaming journalist Wes Fenlon, whose persona was used in the tool, wrote: "Opt-out via email is a laughably inadequate recourse for selling a product that verges on impersonation and profits on unearned credibility"

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The opt-out approach also failed to address misrepresentation of deceased authors, including astronomer Carl Sagan and intersectional academic bell hooks

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. Researcher Sarah J. Jackson wrote: "So Grammerly [sic] is violating the memory of bell hooks AND making AI versions of the rest of us before we're even dead. Someone tell me who to sue, not even joking"

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Shutdown AI Feature But Plans Remain Unclear

Mehrotra announced Wednesday that the company was disabling Expert Review while it reimagines the feature "to make it more useful for users, while giving experts real control over how they want to be represented -- or not represented at all"

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. He apologized and acknowledged the agent had "misrepresented" the voices of experts

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. However, his statement indicated that Superhuman intends to eventually bring it back in some form, raising questions about what safeguards will be implemented

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Grammarly was founded in 2009 as a writing-review tool and began integrating generative AI tools in August 2025

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. The company began rebranding to Superhuman in October, though Grammarly was kept as the name of its main service

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. The lawsuit argues it is unlawful to appropriate peoples' names and identities for commercial purposes without consent

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, setting a potential precedent for how AI companies can use public figures' identities in their products.

Source: Analytics Insight

Source: Analytics Insight

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