Hollywood and Bollywood Unite to Protect Content from AI in India

Reviewed byNidhi Govil

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Film industry giants lobby Indian government panel for stricter copyright protection against AI firms. The move aims to prevent unauthorized use of intellectual property in AI model training, highlighting the global struggle between content creators and AI companies.

Hollywood and Bollywood Unite Against AI Content Scraping

Hollywood and Bollywood are jointly urging an Indian government panel to enact stronger copyright protections against AI firms

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. This global initiative addresses the growing conflict between AI companies and content creators over the unauthorized use of intellectual property in AI model training.

Source: MediaNama

Source: MediaNama

India's Copyright Law Under Scrutiny

India's existing copyright framework lacks provisions for AI usage, prompting a government panel, led by Commerce Ministry official Himani Pande, to review and propose updates

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. The panel's recommendations are anticipated soon and could significantly reshape AI operations in India.

Film Industry's Plea for Licensing

The Motion Picture Association (MPA), representing major studios like Warner Bros and Netflix, alongside the Producers Guild of India, advocates for a licensing system rather than broad copyright exceptions for AI

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. They argue that unrestricted AI training could diminish creative incentives and weaken copyright safeguards. MPA India Managing Director, Uday Singh, warned such exceptions would "undermine the incentive to create new works and erode copyright protection in India"

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. The Indian film industry, with $13.1 billion in annual revenues, fears AI tools could illegally scrape its vast content library.

AI Sector Seeks 'Text and Data Mining' Exceptions

Conversely, the Business Software Alliance (BSA), representing AI companies like OpenAI, calls for copyright exceptions to facilitate lawful AI use

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. They propose a "Text and Data Mining (TDM) exception," echoing laws in Japan and Singapore, to establish legal clarity for AI model development.

Global Precedent and Recent Legal Challenges

This Indian debate mirrors international efforts to balance AI innovation with intellectual property rights. While Japan offers wide exemptions for AI, the EU enforces stricter opt-out rules for content owners

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. Recent legal cases, such as Warner Bros' lawsuit against Midjourney and a Bollywood couple's challenge to YouTube's AI policies over manipulated content, underscore the urgency of these regulatory discussions ,

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