HONOR to Unveil AI-Focused 'ALPHA Plan' at MWC 2025

Honor to Showcase an AI-Focused 'Alpha Plan' at MWC 2025

Honor said the initiative will drive innovation via partnerships Honor announced its plans to share a new strategic initiative focused on artificial intelligence (AI) at the Mobile World Congress (MWC) 2025 on Monday. The smartphone brand will showcase its "Alpha Plan" in a keynote session in Barcelona. While the company did not share any details about what the announcements could be about, it is speculated to be about software-based enhancements. Notably, the keynote session will take place a day before the MWC 2025 event officially begins. The event is scheduled between March 3 and March 6. The consumer tech brand's Alpha Plan strategic initiative is difficult to understand at present. In a newsroom post, Honor detailed the AI-focused vision without revealing any details. The Chinese brand used phrases such as "pioneering spirit in exploration", "excellence at the highest level", "performance through innovation", and "strategic foresight" to describe the Alpha Plan, but that does not really tell us what the keynote session might include. Notably, Honor's keynote session will take place on March 2 at 4:30pm CET (9:00pm IST) at the Hyatt Regency Barcelona Tower, on the sidelines of MWC 2025. What is clear about this strategic initiative is that it would be centred around AI innovation, and it would be driven via partnerships. Honor highlighted that the Alpha Plan will focus on "fostering an open and collaborative environment", which could hint at the brand leaning towards the open-source community. The Alpha Plan is also said to "build a robust AI ecosystem", which could include multiple other consumer tech brands. It is possible that the brand will unveil an open-source AI platform where multiple global brands can collectively build AI features for end users. The company might also introduce new AI features to its smartphones. The company also shied away from mentioning any hardware, including any new flagship smartphones. It is unclear whether Honor is not planning to unveil any new phones at the event, or is just keeping them under the wraps for now. The newsroom post also suggests that the Chinese brand could expand AI features to other form factors such as wearables, smart home devices, and more.

HONOR to showcase AI-centric 'ALPHA Plan' at MWC 2025

HONOR today announced its participation in the Mobile World Congress (MWC) 2025 in Barcelona, Spain. The company will host a keynote presentation on Sunday, March 2, where it will unveil the 'HONOR ALPHA Plan,' its new corporate vision, and introduce its latest AI innovations and AI-enabled products across various categories. HONOR explained that 'ALPHA' carries multiple meanings: According to HONOR, these elements align with its mission: In this transformative era of AI, the 'HONOR ALPHA Plan' aims to position the company at the forefront of technological progress. HONOR envisions an open and collaborative AI ecosystem, working with global partners to unlock unprecedented possibilities for the future of AI-powered devices. HONOR also invites MWC 2025 attendees to visit its booth at Stand 3H10 in Hall 3 at Fira Gran Via to explore the latest innovations firsthand.

Honor Teases Big Launch for MWC 2025 - Phandroid

With AI product integration having swept through pretty much every consumer tech category over the past few years, it's not too surprising to see big brands and manufacturers within the industry capitalize on the trend. As we've seen before, Honor's ventures into AI-powered software offerings has been going on steadily, and it seems that the company is preparing a big announcement rather soon. READ: Honor Integrates DeepSeek AI Into YOYO Assistant, Making It Smarter Than Ever Dubbed as the "HONOR ALPHA Plan," the company says that it will be showcasing its latest advancements in AI, as well as AI-based products. The event is scheduled March 2nd at Barcelona, during MWC 2025. Honor didn't mention anything too specific however, although it adds that it's aiming to work with more companies towards AI development. As per a statement from Honor: In this transformative era of AI, the 'HONOR ALPHA Plan' positions us at the forefront of technological advancement. We aim to build an open-collaborative AI ecosystem with our global partners, creating unprecedented possibilities for the future of AI devices. With that being said, we're bound to see a ton of big announcements once MWC goes live this year.

HONOR to Unveil New Strategic Initiative HONOR ALPHA PLAN at MWC 2025

BARCELONA, Spain, Feb. 17, 2025 /PRNewswire/ -- Global technology brand HONOR today announced that it will unveil its new strategic initiative, the "HONOR ALPHA PLAN", at Mobile World Congress (MWC) 2025 and showcase its latest AI innovations. The term "ALPHA" carries profound significance across multiple dimensions. It symbolizes a pioneering spirit in exploration, represents excellence at the highest level, and stands for exceptional performance through innovation and strategic foresight. The HONOR ALPHA PLAN embodies these core values as the company's new strategic direction. Through this initiative, HONOR is committed to fostering an open and collaborative environment where innovation thrives through partnership. By leveraging its technological expertise and working closely with global partners, HONOR aims to build a robust AI ecosystem that pushes the boundaries of what is possible. The keynote presentation will take place in Barcelona at 4:30 PM CET on March 2, 2025. For all upcoming announcements and updates ahead of MWC 2025, please visit https://www.honor.com/global/events/honor-mwc/ . About HONOR HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR's portfolio of innovative, premium and reliable products enable people to become a better version of themselves. For more information, please visit HONOR online at www.honor.com. https://www.honor.com/global/club/ https://www.facebook.com/honorglobal/ https://twitter.com/Honorglobal https://www.instagram.com/honorglobal/ https://www.youtube.com/c/HonorOfficial View original content to download multimedia:https://www.prnewswire.com/news-releases/honor-to-unveil-new-strategic-initiative-honor-alpha-plan-at-mwc-2025-302378024.html SOURCE HONOR Market News and Data brought to you by Benzinga APIs